Description
BUS 322 Week 10 Discussion
"What is Your Biggest Professional Accomplishment?" Please respond to the following:
- Watch the video from Karl McDonnell, CEO of Strayer University, titled “What do you consider to be your biggest professional accomplishment?” Relate your biggest professional accomplishment to date, and explain what prepared you for this accomplishment.
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.
Explanation & Answer
Attached.
Surname1
Student’s Name
Lecturer’s Name
Course
Date
My Biggest Professional Accomplishment
My career started in the year 2010 when I professionally started playing Rugby for the
New York Rugby Club. I was eighteen years of age when I joined the rugby club. I started
playing rugby at the age of thirteen year...
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New Perspectives Excel 2019 | Module 8: SAM Project 1b
New Perspectives Excel 2019 | Module 8: SAM Project 1bSimple Excel document assignment.Open instructions that are attached ...
New Perspectives Excel 2019 | Module 8: SAM Project 1b
New Perspectives Excel 2019 | Module 8: SAM Project 1bSimple Excel document assignment.Open instructions that are attached in the word file for all the information you will need for the assignment.ATTACHED INSTRUCTIONS ARE ON A WORD DOCUMENT, MUCH MORE CLEAR WITH EXAMPLES OF FINAL FIGURES AND NUMBERED INSTRUCTIONS.Bruce and Doug Ferguson started Ferguson Fitness, providing comprehensive privateand corporate fitness programs in Philadelphia, PA. Bruce made a workbook detailing theservices they offers. He asks you to help analyze the data to determine how they canincrease profits.Switch to the Personal Training worksheet. Create a one-variable data table to calculatethe sales, expenses, and profit based on the hours of personal training provided, asfollows:a. In cell E5, enter a formula without using a function that references cell C4, which is thenumber of hours of personal training provided.b. In cell F5, enter a formula without using a function that references cell C19, which is thetotal sales from personal training.c. In cell G5, enter a formula without using a function that references cell C20, which isthe total expenses related to personal training.d. In cell H5, enter a formula without using a function that references cell C21, which isthe expected gross profit for personal training.e. Select the range E5:H10 and then complete the one-variable data table, using cell C4 asthe Column input cell.2. Create a two-variable data table to calculate the gross profit based on the hours offitness training provided and the hourly rate charged:New Perspectives Excel 2019 | Module 8: SAM Project 1bNew Perspectives Excel 2019 | Module 8: SAM Project 1ba. For the range E14:L19, create a two-variable data table using the hourly rate charged(cell C5) as the Row input cell.b. Use the hours of fitness training provided (cell C4) as the Column input cell.c. Apply a custom format to cell E14 to display the text Hours/Rate in place of the cellvalue.3. Switch to the Consulting worksheet. Create a Scatter with Straight Lines chart basedon the range E4:G14 in the data table titled Consulting – Break-Even Analysis.4. Modify the new chart as follows:a. Resize and reposition the chart so that it covers the range E15:H30.b. Remove the chart title from the chart.c. Add Sales and Expenses as the vertical axis title and Hours as the horizontal axistitle.5. Change the Bounds Axis Options as follows:a. Change the Minimum Bounds of the vertical axis to -30,000 and let the MaximumBounds change automatically to 130,000.b. Change the Number format of the vertical axis to Currency with 0 decimal places and $as the symbol.c. Change the Minimum Bounds of the horizontal axis to 700 and the Maximum Bounds to1500.6. Create two scenarios as follows to compare the costs of hiring fitness instructors withthose for hiring certified personal trainers while increasing the number of hoursprovided:a. In the Scenario Manager, add two scenarios using the data shown in bold in Table 1below.b. The changing cells for both scenarios are the nonadjacent cells C4, C11, and C14.c. Close the Scenario Manager without showing any of the scenarios. Table 1: Fitness Consulting Scenario ValuesValues Scenario 1 Scenario 2Scenario Name Instructors TrainersHours_Sold_Consulting (C4) 1500 1800Variable_Cost_Per_Hour_Consulting (C11) 53 55Total_Fixed_Cost_Consulting (C14) 34,500 35,5007. Switch to the Corporate Programs worksheet. Create a Scatter with Straight Lineschart based on range E6:J14 in the data table titled Corporate Programs – Net IncomeAnalysis.8. Modify the new chart as follows:a. Resize and reposition the chart so that it covers the range E15:J30.b. Remove the chart title from the chart.New Perspectives Excel 2019 | Module 8: SAM Project 1bc. Reposition the chart legend to the right of the chart.d. Add Net Income as the vertical axis title and Hours as the horizontal axis title.e. Change the colors of the chart to Monochromatic Palette 2 (2nd row in theMonochromatic palette).9. Change the Bounds Axis Options for the new chart as follows:a. Change the Minimum Bounds of the vertical axis to -20,000 and leave the MaximumBounds at 40,000.b. Set the horizontal axis to cross at the axis value -20,000.c. Change the Number format of the vertical axis to Currency with 0 decimal places and $as the symbol.d. Change the Minimum Bounds of the horizontal axis to 900 and the Maximum Bounds to1700.10. Edit the chart series names as follows:a. For Series 1, use cell F5 as the series name.b. For Series 2, use cell G5 as the series name.c. For Series 3, use cell H5 as the series name.d. For Series 4, use cell I5 as the series name.e. For Series 5, use cell J5 as the series name.11. Bruce wants to determine whether partnering with another fitness company wouldreduce the costs of fitness training services. Switch to the Training Providers worksheet,and then run Solver to solve this problem as follows:a. Set the objective as minimizing the value in cell F10 (Total Costs).b. Use the range C4:E4 as the changing variable cells.Adjust the hours provided by each company using the following constraints:c. F4=600, the total hours of fitness services providedd. F10 is less than or equal to 130,000, the maximum fees paid to another fitness companye. C4:E4 is less than or equal to 220, the maximum hours provided by a single fitnesscompanyf. C4:E4 should be an Integerg. Run Solver, keep the solution, and then return to the Solver Parameters dialog box.Save the model to the range B14:B21, and then close the Solver Parameters dialog box.12. Switch to the All Services worksheet. Use the Scenario Manager to create a ScenarioSummary report that summarizes the effect of the Current, Increase Hourly, andContractors scenarios. Use the range C17:E17 as the result cells.13. Switch back to the All Services worksheet. Use the Scenario Manager as follows tocompare the profit per hour in each scenario:a. Create a Scenario PivotTable report for result cells C17:E17.b. Remove the Filter field from the PivotTable.New Perspectives Excel 2019 | Module 8: SAM Project 1bc. Change the number format of the Profit_Per_Hour_Training, Profit_Per_Hour_Consulting, and Profit_Per_Hour_Corporate fields (located in the Values box of thePivotTable Field List) to Currency with 2 decimal places and $ as the symbol.d. Use Personal Training as the row label value in cell B3, Consulting as the value in cellC3, and Corporate Programs as the value in cell D3.e. In cell A1, use Profit Per Hour as the report title.f. Format the report title using the Title cell style.g. Resize columns A–D to 17.00.14. Add a PivotChart to the Scenario PivotTable worksheet as follows:a. Create a Clustered Column PivotChart based on the PivotTable.b. Resize and reposition the chart so that it covers the range A8:D21.c. Hide the field buttons in the chart. [Mac Hint: The Field Buttons option is not availableon Excel 2019 for the Mac, so Mac users can ignore this instruction.]Your workbook should look like the Final Figures on the following pages. Save your changes,close the workbook, and then exit Excel. Follow the directions on the SAM website to submit yourcompleted project.
8 pages
Mgt322 Assignment 3 2nd Sem 1....
• The Assignment must be submitted on Blackboard (WORD & PDF both) via • Students are advised to make their work clear ...
Mgt322 Assignment 3 2nd Sem 1....
• The Assignment must be submitted on Blackboard (WORD & PDF both) via • Students are advised to make their work clear and well presented, marks ...
MS Project Management Plan on A Software
The team returned and discussed their ideas about the budget impacts
on the project scope. The brainstorming session wen ...
MS Project Management Plan on A Software
The team returned and discussed their ideas about the budget impacts
on the project scope. The brainstorming session went very well, with a
lot of input from the entire team. You now have more than enough project
cost information to share with Sam and Gloria. The discussion again
turns to the best way to present the information. Jim shares some
insight on Sam and Gloria with the team."Sam and Gloria will have different concerns and issues on project
human resources and quality management," says Jim. "Sam will focus more
of his attention on the qualifications of people, while Gloria will be
concerned with the cost of additional resources and services and quality
for the project.""Sam and Gloria really liked our MS Project schedule presentation," says Jerry."I agree, we should just continue to build our MS Project schedule
and this time assign cost and human resources for all activities," says
Sara. "We should include a plan on how we’re going to manage quality;
otherwise, they will ask us how we plan to handle that. Let’s just
prepare a simple 1-page quality management plan using this template and
present it with the updated MS Project schedule” says Jerry."The MS Project cost should include the salary and budget information
that we shared in our team discussion," you say. "We should also
consider the cost of possible overtime pay. And yes Jerry, I can fill
out this simple quality management plan document.""Don't forget the cost of additional people, equipment, and
technology for team members and the cost of the services rendered by the
vendors," says Sara. "It should include additional maintenance and
training costs as well.""Oh, that's great!" says Jim, turning to you. "Do you think you can
prepare another version of the MS Project Plan and the Quality
Management Plan for the team? You did such a great job the last time.""Sure," you say. "I'll have it ready to review at our next meeting."AssignmentDuring your final check of your MS Project schedule, you review your
notes from the meeting to be sure you have covered salary and budget
information from your discussions, and the cost of overtime, additional
people, equipment, and technology. Also include the cost of services
rendered by the vendors.For your quality management plan, please find any template or ask
your instructor for one. Just make sure you focus on the quality
management processes shown in the PMBOK® guide. PMBOK is a registered mark of the Project Management Institute, Inc.
Independence University Week 2 The Facets Model of Advertising Effects Paper
Week 2 Assignment - The Facets Model of Advertising Effects
Learning Objectives Covered1. Define the ...
Independence University Week 2 The Facets Model of Advertising Effects Paper
Week 2 Assignment - The Facets Model of Advertising Effects
Learning Objectives Covered1. Define the Facets Model of Advertising EffectsBackgroundBrand CommunicationBrand Communication is how a company sends a message to consumers
about their brand. During the 2016 Summer Olympics, Nike launched an
advertising campaign focusing on the unlimited potential of both
everyday and professional athletes. According to a study by Google,
Nike’s ads were the most remembered by consumers during the Olympic
games, beating out other companies like Coca Cola, Tide, and McDonald’s.
Take a look at this video from that campaign:Nike: Unlimited You (2:58)https://www.youtube.com/watch?v=IA7ULX_V4jkLinks to an external site.
When you watched the video, what kinds of emotions did you feel? Did
it get you to think? Did it inspire you to do anything? As the campaign
title “Unlimited” implies, Nike did a great job with this campaign of
breaking through expectations and delivering thought-provoking material
that caught their audience’s attention and engaged their emotions. In
this particular video, for example, rather than sticking with familiar
motivational lines about average, or even less than average, athletes
eventually excelling at their chosen sports, they broke off from the
script and took defying expectations to a whole new level, really
driving home the idea of being unlimited.So, what kinds of factors are important to consider when spreading
the word about your brand? We can determine advertising goals and
analyze the effectiveness of brand communication using a six-factor
model called the Facets Model of Effects.Facets Model of EffectsThe Facets Model of Effects focuses on the various aspects of a
consumer’s response to the brand message in order to determine what
strategies will engage their attention. This model focuses on what the
consumers see/hear, feel, think/understand, connect with, believe, and
act/do to determine how the consumer can be effectively reached by the
brand message. Depending on the type of impact desired, different facets
of the model may be focused on more heavily in any given campaign.See/Hear – PerceptionIn order for an ad to be
successful, it needs to be noticed. Perception is the process by which
we receive information through our senses. Consumers are constantly
being bombarded by various sources of stimuli. Ads that stand out and
“break through” all of the other stimuli competing for the consumer’s
attention will leave a more lasting impression on the audience.Feel – EmotionThis facet of the model focuses on
how the brand communication affects the consumer’s wants, emotions,
mood, and feelings. Emotional responses are powerful in the way that
they can push past disinterest. By creating a positive response to the
brand, the audience is drawn in. Alternatively, emotions can be used to
create negative feelings towards a problem the brand can solve.Think/Understand – CognitionAnother strategy
that can be used for effective brand communication is creating material
that will make the consumer stop and think. Cognition refers to how the
consumer learns about and gains understanding of information.
Advertising can draw on a consumer’s thinking and understanding by
providing information about the product or sharing comparisons with
other products.Connect – AssociationAssociation often utilizes
symbolism to create a connection with the consumer, relating the brand
to some type of quality or characteristic that the intended audience
values. The result should be to transform the brand into something
unique or more special than other similar products. Products may be
advertised as something specially suited for athletes, teenagers,
traveling, or any variety of other options that may best reach the
targeted consumers.Believe – PersuasionPersuasion focuses on trying
to influence the audience to believe or do something. It can draw from
people’s motivations, outside influences, engagement with the brand, and
ultimately tries to produce conviction in the consumer. Trying to
create or change attitudes is crucial to brand communication.Act/Do – BehaviorThe act/do facet of the model
aims at trying to inspire action. This may be direct action, or an
immediate response, or more often it aims for indirect action, or a
delayed response. Creating a behavioral response from the consumer is
often the most important goal in brand communication because it drives
the consumer to invest in the brand whether that may be through sales,
advocating for the product, or engaging in social action causes.CitationsWhich TV Ads Made the Podium During the 2016 Olympics? (2016, August 23). Retrieved from https://analytics.googleblog.com/2016/08/which-tv-ads-made-podium-during-2016.htmlLinks to an external site.PromptFor this assignment, you will need to choose a brand and review one
of their recent advertising or marketing campaigns, then write a 600
word paper in proper IWG format discussing how the campaign utilized the
facets model of effects.Please follow this outline for your paper:I. Title Page1. Your name2. The Assignment name3. The course name3. The dateII. An overview of the facets model of effects 1. What are the facets model of effects?2. How do they work?3. What are size effects?4. What is one sentence that will describe each effect?III. An overview of your chosen brand1. What brand did you choose to profile?2. Why did you choose this brand?3. What advertising or marketing campaign are you writing about?4. Why did you choose this campaign?IV. The facets model effects and your chosen brand1. Which of the effects do you think is shown by this marketing campaign?2. What specific parts of the campaign make you think this effect is shown?3. Do you think the chosen effect is the most effective? Why or why not?4. Is there another effect you think they could have used? If so, what? If not, why not?V. ReferencesUse at least two outside sources for your references and citations.File Naming + Submission InstructionsSave your paper as: MAN230_Assignment2_FirstLast.docxSubmit your Word Doc for this Assignment.
Please proceed to the remaining item for week two when you are ready:Course MediaWk 2 DiscussionWk 2 AssessmentRubric
120 pt Assignment Rubric (2)
120 pt Assignment Rubric (2)
Criteria
Ratings
Pts
This criterion is linked to a Learning Outcome
IWG Formatting
Student
submission followed the Institution Writing Guidelines, if applicable,
or followed formatting requirements for assignment as directed in the
instructions.
18.0
pts
Recognizes
intellectual property in the in-text citations and reference page.
Double-spaced. 12 point font size, 1” margins (top, bottom, right,
left), Times New Roman, Arial, or Courier. Semi-structured formatting
consistent with rudimentary understanding. Title page includes student
name, course, and paper title.
0.0
pts
No Description
18.0 pts
This criterion is linked to a Learning Outcome
Mechanics
Use of
grammar, spelling, punctuation, and word choice is appropriate.
Structure is logical, concise, and consistent. Transition sentences
connect ideas/topics-sections are organized and demonstrate fluid
thought. Verb tense is consistent and appropriate.
18.0
pts
Use of
grammar, spelling, punctuation, and word choice is appropriate.
Structure is logical, concise, and consistent. Transition sentences
connect ideas/topics-sections are organized and demonstrate fluid
thought. Verb tense is consistent and appropriate.
0.0
pts
No Marks
18.0 pts
This criterion is linked to a Learning Outcome
Content
All key
elements are covered in a substantive way: paper meets page/word count
and assignment objectives are satisfactorily met. The content is
accurate and appropriate for the audience. Main point(s) is/are stated
clearly and are supported by specific details, examples, and/or
analysis. The expressed tone of the presented content is appropriate.
84.0
pts
All
key elements are covered in a substantive way: paper meets page/word
count and assignment objectives are satisfactorily met. The content is
accurate and appropriate for the audience. Main point(s) is/are stated
clearly and are supported by specific details, examples, and/or
analysis. The expressed tone of the presented content is appropriate.
0.0
pts
No Marks
84.0 pts
Total Points:
120.0
Leaders in Partnership
What steps should a criminal justice administrator take to build a
partnership between the agency's formal and informal ...
Leaders in Partnership
What steps should a criminal justice administrator take to build a
partnership between the agency's formal and informal structures? In your
opinion, what role, if any, do leaders of the informal structure have
in building such a relationship? Share your thoughts and experiences.One page maximum
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Managing A Team Resources
The current team has twelve members, one of whom is the team manager. The skillsets for the team are diverse ranging from ...
Managing A Team Resources
The current team has twelve members, one of whom is the team manager. The skillsets for the team are diverse ranging from marketing, finance, and ...
New Perspectives Excel 2019 | Module 8: SAM Project 1b
New Perspectives Excel 2019 | Module 8: SAM Project 1bSimple Excel document assignment.Open instructions that are attached ...
New Perspectives Excel 2019 | Module 8: SAM Project 1b
New Perspectives Excel 2019 | Module 8: SAM Project 1bSimple Excel document assignment.Open instructions that are attached in the word file for all the information you will need for the assignment.ATTACHED INSTRUCTIONS ARE ON A WORD DOCUMENT, MUCH MORE CLEAR WITH EXAMPLES OF FINAL FIGURES AND NUMBERED INSTRUCTIONS.Bruce and Doug Ferguson started Ferguson Fitness, providing comprehensive privateand corporate fitness programs in Philadelphia, PA. Bruce made a workbook detailing theservices they offers. He asks you to help analyze the data to determine how they canincrease profits.Switch to the Personal Training worksheet. Create a one-variable data table to calculatethe sales, expenses, and profit based on the hours of personal training provided, asfollows:a. In cell E5, enter a formula without using a function that references cell C4, which is thenumber of hours of personal training provided.b. In cell F5, enter a formula without using a function that references cell C19, which is thetotal sales from personal training.c. In cell G5, enter a formula without using a function that references cell C20, which isthe total expenses related to personal training.d. In cell H5, enter a formula without using a function that references cell C21, which isthe expected gross profit for personal training.e. Select the range E5:H10 and then complete the one-variable data table, using cell C4 asthe Column input cell.2. Create a two-variable data table to calculate the gross profit based on the hours offitness training provided and the hourly rate charged:New Perspectives Excel 2019 | Module 8: SAM Project 1bNew Perspectives Excel 2019 | Module 8: SAM Project 1ba. For the range E14:L19, create a two-variable data table using the hourly rate charged(cell C5) as the Row input cell.b. Use the hours of fitness training provided (cell C4) as the Column input cell.c. Apply a custom format to cell E14 to display the text Hours/Rate in place of the cellvalue.3. Switch to the Consulting worksheet. Create a Scatter with Straight Lines chart basedon the range E4:G14 in the data table titled Consulting – Break-Even Analysis.4. Modify the new chart as follows:a. Resize and reposition the chart so that it covers the range E15:H30.b. Remove the chart title from the chart.c. Add Sales and Expenses as the vertical axis title and Hours as the horizontal axistitle.5. Change the Bounds Axis Options as follows:a. Change the Minimum Bounds of the vertical axis to -30,000 and let the MaximumBounds change automatically to 130,000.b. Change the Number format of the vertical axis to Currency with 0 decimal places and $as the symbol.c. Change the Minimum Bounds of the horizontal axis to 700 and the Maximum Bounds to1500.6. Create two scenarios as follows to compare the costs of hiring fitness instructors withthose for hiring certified personal trainers while increasing the number of hoursprovided:a. In the Scenario Manager, add two scenarios using the data shown in bold in Table 1below.b. The changing cells for both scenarios are the nonadjacent cells C4, C11, and C14.c. Close the Scenario Manager without showing any of the scenarios. Table 1: Fitness Consulting Scenario ValuesValues Scenario 1 Scenario 2Scenario Name Instructors TrainersHours_Sold_Consulting (C4) 1500 1800Variable_Cost_Per_Hour_Consulting (C11) 53 55Total_Fixed_Cost_Consulting (C14) 34,500 35,5007. Switch to the Corporate Programs worksheet. Create a Scatter with Straight Lineschart based on range E6:J14 in the data table titled Corporate Programs – Net IncomeAnalysis.8. Modify the new chart as follows:a. Resize and reposition the chart so that it covers the range E15:J30.b. Remove the chart title from the chart.New Perspectives Excel 2019 | Module 8: SAM Project 1bc. Reposition the chart legend to the right of the chart.d. Add Net Income as the vertical axis title and Hours as the horizontal axis title.e. Change the colors of the chart to Monochromatic Palette 2 (2nd row in theMonochromatic palette).9. Change the Bounds Axis Options for the new chart as follows:a. Change the Minimum Bounds of the vertical axis to -20,000 and leave the MaximumBounds at 40,000.b. Set the horizontal axis to cross at the axis value -20,000.c. Change the Number format of the vertical axis to Currency with 0 decimal places and $as the symbol.d. Change the Minimum Bounds of the horizontal axis to 900 and the Maximum Bounds to1700.10. Edit the chart series names as follows:a. For Series 1, use cell F5 as the series name.b. For Series 2, use cell G5 as the series name.c. For Series 3, use cell H5 as the series name.d. For Series 4, use cell I5 as the series name.e. For Series 5, use cell J5 as the series name.11. Bruce wants to determine whether partnering with another fitness company wouldreduce the costs of fitness training services. Switch to the Training Providers worksheet,and then run Solver to solve this problem as follows:a. Set the objective as minimizing the value in cell F10 (Total Costs).b. Use the range C4:E4 as the changing variable cells.Adjust the hours provided by each company using the following constraints:c. F4=600, the total hours of fitness services providedd. F10 is less than or equal to 130,000, the maximum fees paid to another fitness companye. C4:E4 is less than or equal to 220, the maximum hours provided by a single fitnesscompanyf. C4:E4 should be an Integerg. Run Solver, keep the solution, and then return to the Solver Parameters dialog box.Save the model to the range B14:B21, and then close the Solver Parameters dialog box.12. Switch to the All Services worksheet. Use the Scenario Manager to create a ScenarioSummary report that summarizes the effect of the Current, Increase Hourly, andContractors scenarios. Use the range C17:E17 as the result cells.13. Switch back to the All Services worksheet. Use the Scenario Manager as follows tocompare the profit per hour in each scenario:a. Create a Scenario PivotTable report for result cells C17:E17.b. Remove the Filter field from the PivotTable.New Perspectives Excel 2019 | Module 8: SAM Project 1bc. Change the number format of the Profit_Per_Hour_Training, Profit_Per_Hour_Consulting, and Profit_Per_Hour_Corporate fields (located in the Values box of thePivotTable Field List) to Currency with 2 decimal places and $ as the symbol.d. Use Personal Training as the row label value in cell B3, Consulting as the value in cellC3, and Corporate Programs as the value in cell D3.e. In cell A1, use Profit Per Hour as the report title.f. Format the report title using the Title cell style.g. Resize columns A–D to 17.00.14. Add a PivotChart to the Scenario PivotTable worksheet as follows:a. Create a Clustered Column PivotChart based on the PivotTable.b. Resize and reposition the chart so that it covers the range A8:D21.c. Hide the field buttons in the chart. [Mac Hint: The Field Buttons option is not availableon Excel 2019 for the Mac, so Mac users can ignore this instruction.]Your workbook should look like the Final Figures on the following pages. Save your changes,close the workbook, and then exit Excel. Follow the directions on the SAM website to submit yourcompleted project.
8 pages
Mgt322 Assignment 3 2nd Sem 1....
• The Assignment must be submitted on Blackboard (WORD & PDF both) via • Students are advised to make their work clear ...
Mgt322 Assignment 3 2nd Sem 1....
• The Assignment must be submitted on Blackboard (WORD & PDF both) via • Students are advised to make their work clear and well presented, marks ...
MS Project Management Plan on A Software
The team returned and discussed their ideas about the budget impacts
on the project scope. The brainstorming session wen ...
MS Project Management Plan on A Software
The team returned and discussed their ideas about the budget impacts
on the project scope. The brainstorming session went very well, with a
lot of input from the entire team. You now have more than enough project
cost information to share with Sam and Gloria. The discussion again
turns to the best way to present the information. Jim shares some
insight on Sam and Gloria with the team."Sam and Gloria will have different concerns and issues on project
human resources and quality management," says Jim. "Sam will focus more
of his attention on the qualifications of people, while Gloria will be
concerned with the cost of additional resources and services and quality
for the project.""Sam and Gloria really liked our MS Project schedule presentation," says Jerry."I agree, we should just continue to build our MS Project schedule
and this time assign cost and human resources for all activities," says
Sara. "We should include a plan on how we’re going to manage quality;
otherwise, they will ask us how we plan to handle that. Let’s just
prepare a simple 1-page quality management plan using this template and
present it with the updated MS Project schedule” says Jerry."The MS Project cost should include the salary and budget information
that we shared in our team discussion," you say. "We should also
consider the cost of possible overtime pay. And yes Jerry, I can fill
out this simple quality management plan document.""Don't forget the cost of additional people, equipment, and
technology for team members and the cost of the services rendered by the
vendors," says Sara. "It should include additional maintenance and
training costs as well.""Oh, that's great!" says Jim, turning to you. "Do you think you can
prepare another version of the MS Project Plan and the Quality
Management Plan for the team? You did such a great job the last time.""Sure," you say. "I'll have it ready to review at our next meeting."AssignmentDuring your final check of your MS Project schedule, you review your
notes from the meeting to be sure you have covered salary and budget
information from your discussions, and the cost of overtime, additional
people, equipment, and technology. Also include the cost of services
rendered by the vendors.For your quality management plan, please find any template or ask
your instructor for one. Just make sure you focus on the quality
management processes shown in the PMBOK® guide. PMBOK is a registered mark of the Project Management Institute, Inc.
Independence University Week 2 The Facets Model of Advertising Effects Paper
Week 2 Assignment - The Facets Model of Advertising Effects
Learning Objectives Covered1. Define the ...
Independence University Week 2 The Facets Model of Advertising Effects Paper
Week 2 Assignment - The Facets Model of Advertising Effects
Learning Objectives Covered1. Define the Facets Model of Advertising EffectsBackgroundBrand CommunicationBrand Communication is how a company sends a message to consumers
about their brand. During the 2016 Summer Olympics, Nike launched an
advertising campaign focusing on the unlimited potential of both
everyday and professional athletes. According to a study by Google,
Nike’s ads were the most remembered by consumers during the Olympic
games, beating out other companies like Coca Cola, Tide, and McDonald’s.
Take a look at this video from that campaign:Nike: Unlimited You (2:58)https://www.youtube.com/watch?v=IA7ULX_V4jkLinks to an external site.
When you watched the video, what kinds of emotions did you feel? Did
it get you to think? Did it inspire you to do anything? As the campaign
title “Unlimited” implies, Nike did a great job with this campaign of
breaking through expectations and delivering thought-provoking material
that caught their audience’s attention and engaged their emotions. In
this particular video, for example, rather than sticking with familiar
motivational lines about average, or even less than average, athletes
eventually excelling at their chosen sports, they broke off from the
script and took defying expectations to a whole new level, really
driving home the idea of being unlimited.So, what kinds of factors are important to consider when spreading
the word about your brand? We can determine advertising goals and
analyze the effectiveness of brand communication using a six-factor
model called the Facets Model of Effects.Facets Model of EffectsThe Facets Model of Effects focuses on the various aspects of a
consumer’s response to the brand message in order to determine what
strategies will engage their attention. This model focuses on what the
consumers see/hear, feel, think/understand, connect with, believe, and
act/do to determine how the consumer can be effectively reached by the
brand message. Depending on the type of impact desired, different facets
of the model may be focused on more heavily in any given campaign.See/Hear – PerceptionIn order for an ad to be
successful, it needs to be noticed. Perception is the process by which
we receive information through our senses. Consumers are constantly
being bombarded by various sources of stimuli. Ads that stand out and
“break through” all of the other stimuli competing for the consumer’s
attention will leave a more lasting impression on the audience.Feel – EmotionThis facet of the model focuses on
how the brand communication affects the consumer’s wants, emotions,
mood, and feelings. Emotional responses are powerful in the way that
they can push past disinterest. By creating a positive response to the
brand, the audience is drawn in. Alternatively, emotions can be used to
create negative feelings towards a problem the brand can solve.Think/Understand – CognitionAnother strategy
that can be used for effective brand communication is creating material
that will make the consumer stop and think. Cognition refers to how the
consumer learns about and gains understanding of information.
Advertising can draw on a consumer’s thinking and understanding by
providing information about the product or sharing comparisons with
other products.Connect – AssociationAssociation often utilizes
symbolism to create a connection with the consumer, relating the brand
to some type of quality or characteristic that the intended audience
values. The result should be to transform the brand into something
unique or more special than other similar products. Products may be
advertised as something specially suited for athletes, teenagers,
traveling, or any variety of other options that may best reach the
targeted consumers.Believe – PersuasionPersuasion focuses on trying
to influence the audience to believe or do something. It can draw from
people’s motivations, outside influences, engagement with the brand, and
ultimately tries to produce conviction in the consumer. Trying to
create or change attitudes is crucial to brand communication.Act/Do – BehaviorThe act/do facet of the model
aims at trying to inspire action. This may be direct action, or an
immediate response, or more often it aims for indirect action, or a
delayed response. Creating a behavioral response from the consumer is
often the most important goal in brand communication because it drives
the consumer to invest in the brand whether that may be through sales,
advocating for the product, or engaging in social action causes.CitationsWhich TV Ads Made the Podium During the 2016 Olympics? (2016, August 23). Retrieved from https://analytics.googleblog.com/2016/08/which-tv-ads-made-podium-during-2016.htmlLinks to an external site.PromptFor this assignment, you will need to choose a brand and review one
of their recent advertising or marketing campaigns, then write a 600
word paper in proper IWG format discussing how the campaign utilized the
facets model of effects.Please follow this outline for your paper:I. Title Page1. Your name2. The Assignment name3. The course name3. The dateII. An overview of the facets model of effects 1. What are the facets model of effects?2. How do they work?3. What are size effects?4. What is one sentence that will describe each effect?III. An overview of your chosen brand1. What brand did you choose to profile?2. Why did you choose this brand?3. What advertising or marketing campaign are you writing about?4. Why did you choose this campaign?IV. The facets model effects and your chosen brand1. Which of the effects do you think is shown by this marketing campaign?2. What specific parts of the campaign make you think this effect is shown?3. Do you think the chosen effect is the most effective? Why or why not?4. Is there another effect you think they could have used? If so, what? If not, why not?V. ReferencesUse at least two outside sources for your references and citations.File Naming + Submission InstructionsSave your paper as: MAN230_Assignment2_FirstLast.docxSubmit your Word Doc for this Assignment.
Please proceed to the remaining item for week two when you are ready:Course MediaWk 2 DiscussionWk 2 AssessmentRubric
120 pt Assignment Rubric (2)
120 pt Assignment Rubric (2)
Criteria
Ratings
Pts
This criterion is linked to a Learning Outcome
IWG Formatting
Student
submission followed the Institution Writing Guidelines, if applicable,
or followed formatting requirements for assignment as directed in the
instructions.
18.0
pts
Recognizes
intellectual property in the in-text citations and reference page.
Double-spaced. 12 point font size, 1” margins (top, bottom, right,
left), Times New Roman, Arial, or Courier. Semi-structured formatting
consistent with rudimentary understanding. Title page includes student
name, course, and paper title.
0.0
pts
No Description
18.0 pts
This criterion is linked to a Learning Outcome
Mechanics
Use of
grammar, spelling, punctuation, and word choice is appropriate.
Structure is logical, concise, and consistent. Transition sentences
connect ideas/topics-sections are organized and demonstrate fluid
thought. Verb tense is consistent and appropriate.
18.0
pts
Use of
grammar, spelling, punctuation, and word choice is appropriate.
Structure is logical, concise, and consistent. Transition sentences
connect ideas/topics-sections are organized and demonstrate fluid
thought. Verb tense is consistent and appropriate.
0.0
pts
No Marks
18.0 pts
This criterion is linked to a Learning Outcome
Content
All key
elements are covered in a substantive way: paper meets page/word count
and assignment objectives are satisfactorily met. The content is
accurate and appropriate for the audience. Main point(s) is/are stated
clearly and are supported by specific details, examples, and/or
analysis. The expressed tone of the presented content is appropriate.
84.0
pts
All
key elements are covered in a substantive way: paper meets page/word
count and assignment objectives are satisfactorily met. The content is
accurate and appropriate for the audience. Main point(s) is/are stated
clearly and are supported by specific details, examples, and/or
analysis. The expressed tone of the presented content is appropriate.
0.0
pts
No Marks
84.0 pts
Total Points:
120.0
Leaders in Partnership
What steps should a criminal justice administrator take to build a
partnership between the agency's formal and informal ...
Leaders in Partnership
What steps should a criminal justice administrator take to build a
partnership between the agency's formal and informal structures? In your
opinion, what role, if any, do leaders of the informal structure have
in building such a relationship? Share your thoughts and experiences.One page maximum
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