Description
write a 4 page essay for an English class. Please check the requirements carefully and all the work has to be original. I will attach the requirements and the ad you need to write about. Thank you!
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Explanation & Answer
Attached.
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Rhetorical Analysis
Institutional Affiliation
Date
Advertisements manage to lure someone to buy unnecessary items. The main reason
why most ads will be persuasive is that they rely on a person's weakness. Merchants have
managed to discoverer the weaknesses every will have and will use or control it which leads
us to buy the products they are selling as in the ad in question. The advertisement was first
published in 2010 in the Men's Health magazine. The ad promoted the Carlsberg beer which
is a product formally made by the Carlsberg Group. A brief description of the ad will include
two men who are both seated. One man is sitting on a sunbathing chair while the other man, it
is unclear. They are both holding a Carlsberg beer, and in the middle of them, there is a bowl
filled the same beer and snow with a snow cloud hovering on top of the container. They
appeared to be on top of a beach house. On the upper left side of the ad, there are two women
with one sunbathing next to a swimming pool and the other taking a shower with a rain cloud
hovering on top of her. Also evident is the clear blue sky with some sunshine and a rainbow.
The target audience for this advertisement will be males who are from the age of 25 years to
45 years. Carlsberg Group’s ad managed to gain the targeted audience since it applied various
aspects, the message still fails to establish logos and ethos (Cinzia, 75).
Carlsberg Group is one of the leading brewer companies, which has managed to
employ over thousands and thousands of employees. The company was established in
Denmark in 1847 by its founder, J.C. Jacobsen and has continued to grow over the years. The
growth of the company and the sale of its products, beers, can be attributed to good marketing
which is portrayed by the advertisements that have either aired on the television or have been
printed in magazines (Klaus, 88-101).
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Besides, such...