Week 3 Discussion 2

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Tvab02

Business Finance

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Please review Chapter 4’s section concerning Porter’s 5 Forces, read the Forbes article Porter or Mintzberg: Whose View of Strategy Is the Most Relevant Today? (Links to an external site.)Links to an external site. (Moore, 2011) and view the required You Tube video Five Competitive Forces That Shape Strategy (Links to an external site.)Links to an external site., regarding Porter’s five forces. In the video, Mr. Porter discusses how Porter’s Five Forces Analysis is an important tool for assessing the potential for profitability in an industry. As an example, Mr. Porter applied these five forces to the airline industry. Think of another industry where profitability is low. In an initial post of at least 400 words, apply the five forces to your chosen industry and demonstrate how those forces can lower profitability.

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Running Head: PORTER’S FIVE FORCES

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Porter’s Five Forces
Institution Affiliation
Date:

PORTER’S FIVE FORCES

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The soft drink industry is among the various sectors in the economy that has enjoyed
profitability for a long time. On the contrary, analysts believe that the industry is likely to
experience a decline in profitability and deceleration in the growth of the soft drink industry. The
decline in growth and profits in the industry is associated with the growth of industry selling
non-alcoholic drinks such as bottled water, tea, and coffee. In order to understand how the soft
drink ind...


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