Understanding Marketing and Customer Relationships

timer Asked: Feb 21st, 2018
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Question Description

purpose of Assignment

Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand.

Assignment Steps

Resources: Week 1 textbook reading, Week 1 video, American Marketing Association Website, and University Career Center: Crafting Your Image

Scenario: You have just graduated from the University of Phoenix with your Bachelor's Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth.

Develop a 1,050-word response to the following using the scenario above:

  • Provide a definition of marketing from the American Marketing Association. Define the customer value proposition. Discuss the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer.
  • Use your workplace, a company you would like to work for, or an entrepreneurial vision and apply the concepts of the customer value proposition and relationship marketing to their operations. Introduce who the company, or business idea is and what they do. Provide examples demonstrating how the company uses these concepts successfully. Are there any ways they can improve in these areas? How?
  • Determine how your own personal brand links to the organization's customer value proposition. Discuss ways you can integrate a customer value proposition and use relationship marketing to position yourself the best. Please share examples to illustrate your thoughts and reasoning.

Cite a minimum of two peer-reviewed sources with at least one coming from the textbook, the Week 1 video, or the University Library.

Format your paper consistent with APA guidelines.

Tutor Answer

School: Cornell University

Hi there!I have successfully finished the assignment! Give it a check and let me know if it is good for you. Regards,


Marketing and Customer Relationships
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Marketing and Customer Relationships
Marketing has become so important for companies, brands, business, and individuals that
want to promote their services and goods. The study of marketing helps in learning the
guidelines in making a good or service pass from its concept to the customer. Without marketing,
I am sure it would be a very hard process to get a brand to expand and produce as good as it is
happening in these days. But we all should be able to have a clear idea of what marketing is and
how the American Marketing Association defines it.
How the AMA Defines Marketing
The American Marketing Association defines marketing as “the activity, set of
institutions, and processes for creating, communicating, delivering, and exchanging offering that
has value for customers, clients, partners, and society at large”.
As you can see here, the AMA’s definition goes directly to the essence of marketing,
which is delivering a good or product that has value to both parts, either, the customer and seller,
or partners or a large society.
Customer Value Proposition
A good definition of Customer Value Proposition...

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awesome work thanks

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