Business Finance
BBA4951 Columbia Southern Google & Microsoft Mission Vision Statements


Columbia Southern University

Question Description

Using your favorite search engine, research the mission and vision statements of different fortune 500 companies. Then, you will write an essay in which you compare and contrast the mission statements of two companies and the vision statements of two companies. You may use the same companies for both the mission and vision comparisons or separate companies.

Within your essay, include the following:

  •  Explain the principle value of two vision statements.
  •  Explain the principle value of two mission statements.
  •  Compare and contrast vision statements of each organization in terms of composition and importance.
  •  Compare and contrast mission statements of each organization in terms of composition and importance.
  •  Do you think organizations that have comprehensive mission statements tend to be high performers? How do mission and vision statements assist in selecting an industry-specific strategy?
  •  Explain why a mission statement should not include monetary amounts, numbers, percentages, ratios, goals, or objectives. Your essay should be a minimum of three pages in length or approximately 750 words, not including the title and reference pages. You must also include an outside source from the CSU Online Library to support your explanations. Follow APA standards for formatting and referencing.

Final Answer

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Mission and Vision Statements



Mission and Vision Statements
The mission statement of any organization defines the very purpose of the organization in
a nutshell, highlighting its functions and a general description. It projects the desired
accomplishments and motivations that drive the operations and functionality of the said
company, including the objectives set as milestones for the achievement of the company’s
overall goals. On the other hand, the vision statement speaks to the trajectory of the company.
(Goetsch & Davis, 2014). A vision statement in essence envisions the future position in which
the company desires to place itself as a consequence of its strategies.
The following commentary interrogates the mission and vision statement of two leading
companies in their respective industries, Google Inc. and Microsoft Inc. respectively. The same
evaluates the values espoused by the mission and vision statements respectively, before
conducting a...

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