Business Finance
BBA4951 Columbia Southern Google & Microsoft Mission Vision Statements

BBA4951

Columbia Southern University

Question Description

Using your favorite search engine, research the mission and vision statements of different fortune 500 companies. Then, you will write an essay in which you compare and contrast the mission statements of two companies and the vision statements of two companies. You may use the same companies for both the mission and vision comparisons or separate companies.

Within your essay, include the following:

  •  Explain the principle value of two vision statements.
  •  Explain the principle value of two mission statements.
  •  Compare and contrast vision statements of each organization in terms of composition and importance.
  •  Compare and contrast mission statements of each organization in terms of composition and importance.
  •  Do you think organizations that have comprehensive mission statements tend to be high performers? How do mission and vision statements assist in selecting an industry-specific strategy?
  •  Explain why a mission statement should not include monetary amounts, numbers, percentages, ratios, goals, or objectives. Your essay should be a minimum of three pages in length or approximately 750 words, not including the title and reference pages. You must also include an outside source from the CSU Online Library to support your explanations. Follow APA standards for formatting and referencing.

Final Answer

Here you go. In case of any further inputs, please let me know.All the best!I appreciate working with you!

Running head: MISSION AND VISION STATEMENTS
1

Mission and Vision Statements
Name
Date

MISSION AND VISION STATEMENTS

2

Mission and Vision Statements
Introduction
The mission statement of any organization defines the very purpose of the organization in
a nutshell, highlighting its functions and a general description. It projects the desired
accomplishments and motivations that drive the operations and functionality of the said
company, including the objectives set as milestones for the achievement of the company’s
overall goals. On the other hand, the vision statement speaks to the trajectory of the company.
(Goetsch & Davis, 2014). A vision statement in essence envisions the future position in which
the company desires to place itself as a consequence of its strategies.
The following commentary interrogates the mission and vision statement of two leading
companies in their respective industries, Google Inc. and Microsoft Inc. respectively. The same
evaluates the values espoused by the mission and vision statements respectively, before
conducting a...

CASIMIR (24407)
New York University

Anonymous
The tutor managed to follow the requirements for my assignment and helped me understand the concepts on it.

Anonymous
The tutor was knowledgeable, will be using the service again.

Anonymous
Awesome quality of the tutor. They were helpful and accommodating given my needs.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4
Similar Questions
Related Tags

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors