Module 7 Questions

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Business Finance

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The same questions are in the file also 1-20 for each question you can highlight answer thank you. Let me know if you can do thanks.

Susan works for Groceries To You, a new firm specializing in home delivery of high quality food and wines. She thinks that she needs to get the word out to as many consumers a possible, but that their marketing message is simple and easy to understand. What ad metric should she focus on?


Reach

Focus

Frequency

Channeling

Image
Save


Which of these is not part of the usual consumer buying process


Need recognition

Information search

Evaluation of alternatives

Sales search

Purchase decision
Save


Starbuck’s has been very successful in getting consumers to associate their stores with high quality coffee, comfy furniture, Wi-Fi and great service. This describes their ________________


Brand identity

Brand promotion

Advertising strategy

Elevator speech

Brand image
Save


Walmart has a very sophisticated inventory management system that tracks every purchase, manages the reordering from the supplier and tracks the shipment on its way to the stores. What part of marketing best describes this?


Process

Supply chain management

Customer orientation marketing

Service marketing

Upstream marketing
Save


Which of these is NOT a common part of a firm’s brand?


Public relations

Identity

Image

Associations and beliefs

Logos, colors and taglines
Save


Which of these is NOT part of the typical personal selling process

Question 6 options:

Closing

Handling objections

Follow up

Sales promotion

Demonstration
Save


Fabulous Cookies has just discovered that the organic flour they use may be in short supply because the certified organic fertilizer they source in Honduras is unavailable. This describes a failure of what part of their marketing management?

Question 7 options:

Forecasting

Product

Supply chain

Positioning

Process management
Save


Nike’s “Just Do It” is an example of a

Question 8 options:

Advertising concept

Marketing communication

Tagline

Brand promise

Mission statement
Save


Which of these is NOT necessarily true of sales promotion marketing?

Question 9 options:

Sales promotions allow marketers to gather valuable data

Coupons and other promotions let retailers and service providers build customer loyalty

Sales promotions encourage customers to buy quickly, rather than some time in the future

Coupons are especially useful for appealing to lower income consumers

Sales promotion are a useful way for marketers to build customer lifetime value
Save


Sue and Mike’s kids are telling their friends about their upcoming visit the Disney World and that they think it is happiest place on earth. This is an example of Disney’s __________________


Advertising

Brand image

Promotional campaign

Brand identity

Promotional campaign
Save


Randy is considering buying a new truck and wants to learn as much as he can about the various models available. In what phase of the buyer decision process is Randy in?


Evaluation

Google

Information search

Investigative

Mega data
Save


A consumer may process information in an advertisement by either the central route or the peripheral route. What consumer behavior concept does this describe?


Multi-tasking process

Elaboration likelihood

Consumer awareness model

Cognitive dissonance

Consumer disruption
Save


Claire is getting ready to buy some billboards for her firm and has been given several quotes, each of which includes the GRP calculation. What two factors will give her this number?


Reach and focus

Frequency and reach

Square footage and location

Traffic count and size

Time and size
Save


For following question match the description to the correct part of the IMC mix.
Coke has hired a number of college students to skateboard though crowds at sporting events with trays of ice cold cans of their products.


Guerrilla marketing

Advertising

Sales promotion

Public relations

Data management
Save


For following question match the description to the correct part of the IMC mix.
Celebrities R Us represents the hottest new boy band. They plan a series of in-person autograph sessions but the fans have to subscribe to the agency’s press releases to find out when and where.


Guerilla marketing

Sales promotion

Public relations

Direct marketing

Micro targeting
Save


For following question match the description to the correct part of the IMC mix.
Doggie Doo Right is releasing its new line of canine diapers and is planning a series of full color inserts in major pet magazines.


Guerilla marketing

Advertising

Sales promotion

Public relations

Micro targeting
Save


For following question match the description to the correct part of the IMC mix.
Doggie Doo Right is planning a marketing campaign that rewards pet owners who post the best photos with coupons good for a buy one get one free offer for their kennel pads


Sales promotion

Public relations

Direct marketing

Personal selling

Data management
Save


For following question match the description to the correct part of the IMC mix.
Tupperware changed the home goods industry by hiring ordinary housewives to host parties at which demonstrated the product and took orders on the spot.


Sales promotion

Public relations

Personal selling

Data management

Micro targeting
Save


For following question match the description to the correct part of the IMC mix.
Famous Foods is sending out 500,000 postcards with a QR tag that allows customers to connect directly to their Website and get free recipes and party ideas.


Guerilla marketing

Advertising

Sales promotion

Direct marketing

Personal selling
Save


For following question match the description to the correct part of the IMC mix.
Mega Deal, the newest big box membership store has discovered that it can determine the approximate ages of the children in their customers’ homes and design marketing campaigns targeting the moms with special offers. This is an example of what emerging trend in marketing?


Guerilla marketing

Advertising

Sales promotion

Personal selling

Data management
Save

Unformatted Attachment Preview

Susan works for Groceries To You, a new firm specializing in home delivery of high quality food and wines. She thinks that she needs to get the word out to as many consumers a possible, but that their marketing message is simple and easy to understand. What ad metric should she focus on? Reach Focus Frequency Channeling Image Save Which of these is not part of the usual consumer buying process Need recognition Information search Evaluation of alternatives Sales search Purchase decision Save Starbuck’s has been very successful in getting consumers to associate their stores with high quality coffee, comfy furniture, Wi-Fi and great service. This describes their ________________ Brand identity Brand promotion Advertising strategy Elevator speech Brand image Save Walmart has a very sophisticated inventory management system that tracks every purchase, manages the reordering from the supplier and tracks the shipment on its way to the stores. What part of marketing best describes this? Process Supply chain management Customer orientation marketing Service marketing Upstream marketing Save Which of these is NOT a common part of a firm’s brand? Public relations Identity Image Associations and beliefs Logos, colors and taglines Save Which of these is NOT part of the typical personal selling process Question 6 options: Closing Handling objections Follow up Sales promotion Demonstration Save Fabulous Cookies has just discovered that the organic flour they use may be in short supply because the certified organic fertilizer they source in Honduras is unavailable. This describes a failure of what part of their marketing management? Question 7 options: Forecasting Product Supply chain Positioning Process management Save Nike’s “Just Do It” is an example of a Question 8 options: Advertising concept Marketing communication Tagline Brand promise Mission statement Save Which of these is NOT necessarily true of sales promotion marketing? Question 9 options: Sales promotions allow marketers to gather valuable data Coupons and other promotions let retailers and service providers build customer loyalty Sales promotions encourage customers to buy quickly, rather than some time in the future Coupons are especially useful for appealing to lower income consumers Sales promotion are a useful way for marketers to build customer lifetime value Save Sue and Mike’s kids are telling their friends about their upcoming visit the Disney World and that they think it is happiest place on earth. This is an example of Disney’s __________________ Advertising Brand image Promotional campaign Brand identity Promotional campaign Save Randy is considering buying a new truck and wants to learn as much as he can about the various models available. In what phase of the buyer decision process is Randy in? Evaluation Google Information search Investigative Mega data Save A consumer may process information in an advertisement by either the central route or the peripheral route. What consumer behavior concept does this describe? Multi-tasking process Elaboration likelihood Consumer awareness model Cognitive dissonance Consumer disruption Save Claire is getting ready to buy some billboards for her firm and has been given several quotes, each of which includes the GRP calculation. What two factors will give her this number? Reach and focus Frequency and reach Square footage and location Traffic count and size Time and size Save For following question match the description to the correct part of the IMC mix. Coke has hired a number of college students to skateboard though crowds at sporting events with trays of ice cold cans of their products. Guerrilla marketing Advertising Sales promotion Public relations Data management Save For following question match the description to the correct part of the IMC mix. Celebrities R Us represents the hottest new boy band. They plan a series of in-person autograph sessions but the fans have to subscribe to the agency’s press releases to find out when and where. Guerilla marketing Sales promotion Public relations Direct marketing Micro targeting Save For following question match the description to the correct part of the IMC mix. Doggie Doo Right is releasing its new line of canine diapers and is planning a series of full color inserts in major pet magazines. Guerilla marketing Advertising Sales promotion Public relations Micro targeting Save For following question match the description to the correct part of the IMC mix. Doggie Doo Right is planning a marketing campaign that rewards pet owners who post the best photos with coupons good for a buy one get one free offer for their kennel pads Sales promotion Public relations Direct marketing Personal selling Data management Save For following question match the description to the correct part of the IMC mix. Tupperware changed the home goods industry by hiring ordinary housewives to host parties at which demonstrated the product and took orders on the spot. Sales promotion Public relations Personal selling Data management Micro targeting Save For following question match the description to the correct part of the IMC mix. Famous Foods is sending out 500,000 postcards with a QR tag that allows customers to connect directly to their Website and get free recipes and party ideas. Guerilla marketing Advertising Sales promotion Direct marketing Personal selling Save For following question match the description to the correct part of the IMC mix. Mega Deal, the newest big box membership store has discovered that it can determine the approximate ages of the children in their customers’ homes and design marketing campaigns targeting the moms with special offers. This is an example of what emerging trend in marketing? Guerilla marketing Advertising Sales promotion Personal selling Data management Save
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Explanation & Answer

Attached.

Surname 1
Students Name:
Instructors Name:
Course Title:
Date:
Answers
Susan works for Groceries To You, a new firm specializing in home delivery of high quality
food and wines. She thinks that she needs to get the word out to as many consumers a possible,
but that their marketing message is simple and easy to understand. What ad metric should she
focus on?

Reach
Focus
Frequency
Channeling
Image
Save

Which of these is not part of the usual consumer buying process

Need recognition
Information search
Evaluation of alternatives
Sales search
Purchase decision
Save
Starbuck’s has been very successful in getting consumers to associate their stores with high
quality coffee, comfy furniture, Wi-Fi and great service. This describes their ________________

Surname 2

Brand identity
Brand promotion
Advertising strategy
Elevator speech
Brand image
Save

Walmart has a very sophisticated inventory management system that tracks every purchase,
manages the reordering from the supplier and tracks the shipment on its way to the stores. What
part of marketing best describes this?

Process
Supply chain management
Customer orientation marketing
Service marketing
Upstream marketing
Save
Which of ...


Anonymous
Awesome! Perfect study aid.

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