Cigna Health Insurance Brittany Williams National American University Strategic Fit Outline Thesis Statement: Cigna Health Insurance has been in the field over 30 years' of experience in offering universal health insurance. The company has over than 1 million physicians, hospitals, clinics as well as specialists worldwide. Consequently, Cigna Health Insurance stands for the global health service corporation which seeks to enhance people’s life; it as well promotes people’s sense of security by providing tailored health insurance. • Organizational Information(Cigna Health Insurance) • Corporate Mission • Research and competitive analysis • Broad analysis 1. 5-forces 2. PEST 3. Benchmark 4. SWOT-Generic 5. EFE • Financial statement 1. McKinsey 7 or BCG • Generic Strategies 1. Ansoff 2. TOWs • Strategic Fit Results Cigna Health Insurance 1. Organizational Information (Cigna Health Insurance) Cigna Health Insurance has been in the field over 30 years of experience in offering universal health insurance. The company has over than 1 million physicians, hospitals, clinics as well as specialists worldwide. Consequently, Cigna Health Insurance stands for the global health service corporation which seeks to enhance people’s life; it as well promotes people’s sense of security by providing tailored health insurance. It entails a team which partners with its clients in empathetic, personal as well as in a proactive manner by fostering factual partnerships which have far-reaching effects on the general health of patients in the addition to the claims payment. Moreover, the overall preview of organizational customs and culture, Cigna Health Insurance is founded and is based on the guiding principles of development as success tools. Cigna Health Insurance has come a long journey in terms of development and planning in which in by 1996, Cigna sold its personal insurance business to a company of life insurance as its new approach, something which did not look like paralyzing and disruptive for the reason that the company customs and values changed (Quinn, 2013). Such form of transaction became part and parcel of the Cigna’s ongoing development and planning, with such value of change became part of its culture. By then, development opened more doors to a captivating future, as membership of the Operations team of Individual Insurance which continued to stay committed to transformation as a compelling factor to the long-term success of the organization. 2. Corporate Mission Everything Cigna do is driven by its corporate mission to assist improves wellbeing, health, and sense of security among people. The firm assists customers to prevent sickness, stay well, get access to health provision, recover from injury, go back to work and feed for their families. As a corporation which prides for having an authentic partnership spirit, Cigna at many times seeks to utilize partnership in making things clear for their clients, assist them for making better choices; and furthermore, demonstrate a sense of proper care on the health outcomes (Cigna, 2018). More significantly, Cigna Health Insurance has healthy values of the community that are embedded within its organizational customs. The company, in particular, recognizes exercises responsibility, diversity, and responsibility for the actions done, and has the emotional response to ecological sustainability. The corporation believes in the values of making the individual connection by respecting cultural diversity as well as acting in a reasonable way. Additionally, the firm gives more concentration to integrity along with high standards of function as part and parcel of its values to the community. 3. Research and competitive analysis Cigna Health Insurance Competitive Analysis determines its strengths as well as its weaknesses and it’s a critical part of the marketing plan. The marketing plan used by Cigna; for instance, it engages in one-on-one marketing thereby it is likely to witness a sales agent at doorsteps. At the market, Cigna is likely to identify its products basing on the dynamic agents’ nature. Furthermore, Cigna’s products displays and presentation are prepared in the means which easily attract consumers (Team, 2018). It is essential for having clients to understand nature of product before buying it. Therefore, performance and demonstrations of Cigna Health Insurance product are provided to enhance consumer confidence. 4. Broad analysis 5-forces Porter’s forces structure is tools for analyzing business competition (Enochson, 2018). These forces draw from the industrial economics of organization to determine competitive intensity as well as attractiveness. These forces are suppliers’ bargaining power, customers’ bargaining power, the new entrants’ threat, Cost leadership as well as differentiation. All these will assist Cigna Health Insurance to do well on the market. PEST Cigna Health Insurance will use PEST analysis that is political, economic, and socio-cultural as well as a technological framework of the company. PEST analysis is part of Cigna’s external analysis at the time conducting a premeditated analysis and offers a general idea of diverse macroenvironmental factors to be considered (Muchmore & Aguilar, 2016). It is a deliberated tool for accepting market decline or growth, business position, direction and potential for operations. Benchmark Cigna Health Insurance will do benchmarking is comparing its business performance metrics and processes to industry best practices from other related companies. Cigna Health Insurance will use benchmarking to support selection process, planning as well as the delivery of its expansion and marketing strategies. SWOT-Generic A Cigna Health Insurance provides an offer on the dental plan that caters to every individual regardless. It takes into account personal preferences and needs of its consumers: through this offer the company has ascertained that it targets, attracts, and retains all the customers regardless of demographic factors or geographical factors (Reuters, 2017). 5. Financial statement BCG MATRIX – McKinsey 7s Strategy: Healthcare cover, medical services. Ambulance and paramedics, Cancer skin disease cover Structure: medical cover cards accepted in public and private hospitals Vaccination and immunization, Enjoyment risk reduction Style: services received, maternal factors, Availability of care, past care experiences, Functional quality Staff: good health, high performance, Services offered and received. Systems: Services received, payment Technical quality, Shared values: referrals, perceived quality Skills: knowledge, self-efficacy Generic Strategies Ansoff The Ansoff Matrix at Cigna Health Insurance acts as a strategy tool, for its global business. Businesses use Ansoff to effectively develop through varying insurance products. It enables the company to have the lowest threat strategy by selling its current products to the markets as it well known to its customers. Another strategic alternative in the Ansoff Matrix is developing new items for the existing customers by a strategy of Product Development. The achievement of this policy is dependent on the Cigna as being capable of effectively carry out research and imminent into the customer as well as market requirements along with their own internal abilities and competencies for powerful innovation (Quinn, 2013). Another strategic option entails taking existing company products into a new market by using a ‘Market Development’ approach. This is as well deemed as the riskier than market dissemination as it could be difficult to recognize complexities of the new market. The last strategy which Cigna can use in the Ansoff is diversification. Diversification is new products developing for the new markets (Stein, 2016). It is deemed as the riskiest approach of sense as the firm would be moving into the unfamiliar market. TOWs A TOWS analysis entails the same basic procedure of listing weaknesses, strengths, opportunities as well as threats the same way a SWOT analysis is done. However, with the analysis of TOWS, opportunities and threats are examined first and then weaknesses along with strengths are scrutinized last (Wesley, 2017). 6. Strategic Fit Results Cigna Health Insurance strategic fit expresses its degree match its resources as well as capabilities plus opportunities in external settings. An exceptional resources combination and capabilities could ultimately be developed into a viable advantage that the company might profit from. Strategic Fit of Cigna Health Insurance defines on how well resources plus capabilities matched along with opportunities to its external surroundings (Team, 2018). Strategic Fit is a major factor to determine benefits of the Cigna Health Insurance to achieve as well as sustains its success. Furthermore, strategic alignment directs the firm in firmly the set goals oriented (Simister, (2011). Strategy Fit is at Cigna Health Insurance is more concerned with strategies in practice; as such are mostly designed structure of the Cigna to offer support in performance by the procedure as well as relationships (Cigna, 2018). Cigna’s strategy is its direction as well as its scope over long-term achievement in changing surroundings by its design of competences and resources aiming to fulfill expectations of stakeholder. References Cigna (2018). Cigna. Retrieved from https://www.cigna.com/about-us/company-profile/ Quinn, R. E. (2013). Building the bridge as you walk on it: A guide for leading change. San Francisco, Calif: Jossey-Bass. Reuters, (April 2017). Cigna reports 12 percent cut in opioid use among U.S. customers, Retrieved from https://www.reuters.com/article/us-cigna-opioids/cigna-reports-12percent-cut-in-opioid-use-among-u-s-customers-idUSKBN1782LA Muchmore, S., Aguilar A. (October 2016). Humana, Cigna hit by lower 2017 Medicare star ratings, Retrieved from Stein, L. (September 2016). Cigna employs TV doctors in new campaign to help save real lives, Retrieved from, http://adage.com/article/cmo-strategy/cignatv-doctors-campaign-save-real-lives/305750/ Wesley, D.(November 2017) Cigna Health Insurance Review. Retrieved from https://quote.com/health-insurance/cigna/ Enochson, H. (2018). Strategic Planning Process: The Four Outcomes of Strategic Planning. On Strategy. Griffin, D. (2017). Four Generic Strategies That Strategic Business Units Use. Chron: Business Strategy Examples. Simister, P. (2011). Ansoff Growth Matrix - Four Ways to Grow a Business. Differentiate Your Business. A team, M. T. (2018). The Ansoff Matrix: Understanding the Risks of Different Options. Mind Tools: Essential Skills for an Excellent Career. Running Head: ORGANIZATION CULTURE OF CIGNA Organizational Culture of Cigna Brittany Williams National American University 1 ORGANIZATION CULTURE OF CIGNA 2 In terms of organization identity, Cigna Health Insurance stands out a global health service company that seeks to improve people’s well-being, health and promote their sense of security by offering tailored health insurance. It encompasses a team that partners with its customers in personal, empathetic and proactive ways by fostering true partnerships that have far-reaching effects on the overall health and wellbeing of patients besides just paying claims. As an organization that prides itself with true spirit of partnership, Cigna seeks to use partnership to make things simpler for their customers, help them make better choice, and above all show a sense of care about outcomes (Cigna, 2018). More importantly, Cigna Health Insurance has robust community values embedded in its organizational culture. Particularly, the company recognizes diversity, exercises responsibility and accountability for its actions, and has sensibility to environmental sustainability. The company believes in the values of making personal connection by first respecting diversity and acting in responsible manner. Further, the companies gives more attention to integrity and high standards of operation as part of its community values. Additionally, in the overall picture of organizational culture, Cigna is founded on the principles of planning and development as tools of success. Cigna has come a long way in terms of planning and development, in which in late 1996 it sold its individual insurance operation to a life insurance company as part of its new strategy, something that did not seem paralyzing and disruptive because the company values change (Quinn, 2013). That transaction became part of the company’s ongoing planning and development, with the value of change becoming part of the organization’s culture. The development opened doors to a winning future, as members of the ORGANIZATION CULTURE OF CIGNA 3 Individual Insurance Operations team continued to remain committed to change as a potent factor to the organization’s long term success. References Cigna (2018). Cigna. Retrieved from https://www.cigna.com/about-us/company-profile/ Quinn, R. E. (2013). Building the bridge as you walk on it: A guide for leading change. San Francisco, Calif: Jossey-Bass. Running Head: Cost, Differentiation, Focus & Strategy Cost, Differentiation, Focus & Strategy Brittany Williams National American University 1 Cost, Differentiation, Focus & Strategy 2 Organizational Development The development of an organization is determined by the competence of its management in providing the necessary leadership qualities. This involves the competence factor in terms of applying the relevant operational and development factors which propel the changes from one form to another. The workers always follow the directives given by their superiors. Therefore, they have little to offer apart from the performance expertise. In this case, it is upon the top managers to ensure that they are well equipped with the necessary strategies which can help in the formation and development of a strong and working organization. There are four established strategies which are cost leadership, differentiation, focus, and the marketing strategy. Cost is an important factor of production. In this organization, the operations need to be cost-effective. The possibility of competitors engaging in price cuts similar to those of the company is high. Therefore, the management engages in introducing new internal measures which are less conspicuous to the competitors (Griffin, 2017). This involves activities such as improving or adding a particular quality to the product without interfering with the initial prices. Another strategy is to minimize the cost of production through being effective and minimizing losses of raw materials during production. This end result is an undercut competition which then allows the firm to operate normally. The second factor is the focus. Concentrating on a particular market niche is one strategy that has kept this company running. The management identifies a given opening in the market, determines its needs and then engages in supplying that need. In most occasions, the firm has managed to take full control of a particular niche without falling to the competitors. Such efforts Cost, Differentiation, Focus & Strategy have helped it to be more productive and be recognized (Simister, 2011). Focus leads to higher profit margins compared to the low margins realized by those who do not apply this strategy. This brings the difference between the trade-offs. Thirdly, we have the differentiation factor as a contributory point to the development of an organization. The Ansoff matrix identifies the contribution of differentiation as a mandatory factor. The organization uses this strategy in order to position its products at a superior position from those offered by the competitors (Enochson, 2018). Differentiation enables the firm to come up with superior products which gain a better competitive ground from those of a similar orientation though at a different price. The consumer then considers the quality of the product and values it to be worth the price, thereby preferring it in place of the initial ones. Finally, there is the marketing strategy used by the organization. For instance, our company engages in one-on-one marketing whereby it is possible to see an agent right at the doorsteps. In the market, it is possible to identify our products based on the vigorous nature of the agents. Additionally, the products’ display and presentation are done in a way that it easily attracts the consumers (Team, 2018). It is necessary to have the customer understand the nature of the product before purchasing it. Therefore, demonstrations and performance of the product are provided to boost the consumer confidence. In conclusion, the process of organizational development should be done in a more professional way to prevent later issues. The Ansoff matrix offers the best way to performing various operations which contribute towards the development of any form of an organization. The best way is to use the information in a professional way and ensure that every part of the matrix is accorded the necessary attention. 3 Cost, Differentiation, Focus & Strategy 4 References Enochson, H. (2018). Strategic Planning Process: The Four Outcomes of Strategic Planning. On Strategy. Griffin, D. (2017). Four Generic Strategies That Strategic Business Units Use. Chron: Business Strategy Examples. Simister, P. (2011). Ansoff Growth Matrix - Four Ways to Grow a Business. Differentiate Your Business. Team, M. T. (2018). The Ansoff Matrix: Understanding the Risks of Different Options. Mind Tools: Essential Skills for an Excellent Career. Running head: LIFE CYCLES IN HEALTHCARE Life Cycles in Healthcare Brittany Williams National American University 1 LIFE CYCLES IN HEALTHCARE 2 Life Cycles in Healthcare Introduction Comprehensive analysis of health care life cycles entails analysis of the company products, the industry they are immersed in conducting business opportunities and the current economic level. There are five major phases of product line. The introduction/birth phase is where new product is being introduced in the market (Miller & Friesen, 1984). This stage requires numerous resources. Growth phase is where the product of the company or organizations sells at faster rate. Maturity phase is where the product has reached its peak as members of the public are very aware of the product line. Revival healthcare phase is associated with numerous changes being introduced in the product line (Dodge et al. 1994). Decline phase is saturation point of the company. Despite the fact of price increases, the number of sales decline. This essay is an analysis of life cycles of Cigna Health Spring Insurance (Miller & Friesen, 1984). Birth Cigna Health Spring Insurance is a global health care insurance company that offers a range of products such as Medicaid and Medicare, more active live health care products through personalized and affordable solutions. The birth phase of Cigna Health Spring Insurance was characterized by immense use of financial and material resources in the process of improving people’s lives and enhancing a sense of well-being. During this birth/introduction phase, Cigna Health Spring Insurance dedicated a lot of resources in aim for better health results, affordability, and customer satisfaction. This stage serves as a concrete foundation for Cigna Health Spring LIFE CYCLES IN HEALTHCARE 3 Insurance to launch many more health care subsidiaries; a scenario that has been justified by scholars such as Miller & Friesen, 1984. Growth Cigna Health Spring Insurance has realized the growth phase in many ways. For example, it has created a user-friendly website where information relating to heath care is easily accessible. Cigna Health Spring Insurance offers a variety of healthcare services such as personal attention to customer needs, preventive medical care, individual wellness, clinical and customer engagement, use of detailed medical analytics, streamlined doctor-patient relationship and effectiveness in engaging customers. Growth phase has fine-tuned discharge of medical services and led Cigna Health Spring Insurance to reach maturity phase. Maturity Cigna Health Spring Insurance has focused its efforts towards offering authentic medical services to customer in the United States of America. Information posted on the official website reads, ‘we understand that your health and wellness are as unique as you are and finding a plan that meets your specific needs may be overwhelming at times”. This is a clear indicator that maturity has been attained hence Cigna Health Spring Insurance can be able to know that customer need is very essential. There are effective insurance plans designed to aid patients find necessary support they require. Maturity phase of Cigna Health Spring Insurance is determined by patient factors such as eligibility, employment status, individual health state, and available health care coverage. Indomitable health care products include but not limited to: pharmacy and vision care benefits, behavioral health, life insurance covers and accident coverage. LIFE CYCLES IN HEALTHCARE 4 Revival Cigna Health Spring Insurance is a global health survive provider; courtesy of major and minor drastic changes implemented by relevant stakeholders. All health care products and services are provided to customers through many subsidiaries such as Connecticut General Life Insurance Company, Life Insurance Company of North America, and Cigna Life Insurance Company of New York. Cigna Health Spring Insurance has over seventy-five million customers worldwide transacting its business in more than thirty countries. Cigna Health Spring Insurance has not reached the decline phase due to effective employee motivation and training programs, customer satisfaction initiatives, situational leadership skills by executive personnel and ability to acclimatize to prevailing economic conditions supported by thoughts of Dodge et al. 1994. LIFE CYCLES IN HEALTHCARE 5 References Dodge, H.R., Fullerton, S. and Robbins, J.E. (1994). Stage of the organizational life cycle and competition as mediators of problem perception for small businesses. Strat. Mgtmt.J. 15:121-134. doi; 10-1002/smj.4250150204 Miller, D. & Friesen, P. H. (1984). A Longitudinal Study of the Corporate Life Cycle. Management Science. Vol 30, No. 10 pp 1161-1183. Cigna (2018). Cigna. Retrieved from: www.cigna.com Brittany Williams 01/03/2018 Healthcare Planning and Evaluation Benchmark - A Starting Point Many of people are familiar with Cigna Health Insurance private plan, yet there is an upcoming coverage plan option called Cigna Healthspring Star+Plus for customers who are not able to afford private insurance coverage. Cigna Healthspring Star+Plus is a Medicaid manage care program in Texas. In 2014, this organization expanded their product to the Northeast Texas rural area which covers thirtyfour counties. The Health and Human Service Commission enrolled about forty-two thousand of customers automatically to begin the Star + Plus program that first year. The organization provides health insurance services for customers with mental or physical disabilities. The insurer must be 65 years of age, qualify for Medicaid due to low income, or qualify for supplemental security income to become a Cigna member. This organization is a healthcare marketplace with essential health benefits that cover medical services such as: emergency services, hospitalization, ambulatory patient services, pregnancy & newborn care, mental health, labs, preventive & wellness, pediatric services, prescriptions, long term services, and rehabilitation etc. Cigna provides each member with an assigned service coordinator who helps customer identify and coordinate services that will be beneficial to their medical needs. Health plan service coordinators can be a nurse, social worker, or other medical staff member that works directly with the members, family members, doctors, and community support to make sure with medical care and long-term services and supports is meeting the member needs. Cigna HealthSpring reputation for coordinating the best care is the perceived quality view from the customers. Cigna has been acknowledged as one of the leading health insurance organization within the United States, that provides high level of quality care to the senior community through their Medicare and Medicaid affordable cost products. Cigna has employed 39,000 people to help services a total of eighty-six million nationwide customers. Being able to service that number of customers provide employees with job security. The organization focus on patient loyalty by achieving improved customers health at a low cost. Cigna is dedicated to understanding and listening to each customer to provide he or she with access of healthcare that accommodate all needs. Therefore, the increase for hiring more employees is based on the growth of gaining new customers. Many employees are attracted to this organization due to Cigna numerous of flexibility of career development training, education, networking, and opportunities offered. Cigna financial reports for 2017 reflects a successful performance among all the Cigna’s Global Supplemental Benefits, Global Health Care, and Group Disability & Life segments in thirty countries. The third quarter recorded of three hundred twenty-one million dollars of debt costs. However, Cigna shareholder net income was five hundred and sixty million due to the two dollars and twenty-one cents per share. The total revenues were increase by five percent which made total revenue ten billion. Profitability is a corporate entity, therefore if Cigna finances remain in a positive state then the future possibility of growth and profitability then the organization will continue to be a successful organization. Reference Cigna-Healthspring Star+Plus. Member page. Retrieved 2018. https://www.cigna.com/starplus/ Cigna. Investors Relations and Careers. Retrieved 2018. https://www.cigna.com/about-us/companyprofile/ 
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