Description
Research the growth of a faculty-approved e-business in Supply Chain Management.
Write a 1,050- to 1,400-word paper in which you:
- Describe the structure, history, and growth of the selected e-business (i.e. how it started versus where it is now).
- Analyze the selected e-business website, and describe the overall structure and major components and features of the website.
- Explain supply chain management (SCM) considerations and business-to-business (B2B) and business-to-consumer (B2C) models that the e-business will want to consider.
- Differentiate between legal and regulatory requirements for SCM in e-commerce and traditional commerce.
- Identify potential ethical issues in e-business that differ from traditional business
Note: The e-business can either be costco or ebay.
Explanation & Answer
Attached.
Running head: EBAY
1
eBay
Student’s Name
Institutional Affiliation
EBAY
2
Structure, History, and Growth of e-Bay
eBay is the world’s largest online marketplace where members meet to buy and sell a
variety of products. The history of the company dates back to September 1995 when the firm’s
founding father, Pierre Omidyar, launched Auction Web which was an open and honest online
marketplace where buyers and sellers would meet. Omidyar managed to make his first sale in the
same year where he sold a broken laser pointer to Canadian Mark Fraser. In 1996, Omidyar hired
his first employer, Chris Agarpao, who was supposed to help him coordinate the operations of
the fast-growing online platform. By the end of July 1996, Auction Web had sold goods worth
$7.2 million (eBay, 2018). On July 1996, Omidyar decided to quit his daytime job and devote all
his time to the developing online merchandise. He brought Jeff Skol on board and made him the
president of the company. By October 1996, the duo managed to hire a small suite in San Jose,
California.
Over time, eBay managed more customers worldwide with the current standings showing
that over 147 million people all over the world use eBay. The firm went public in 1998 after Meg
Whitman came on board. Whitman had studied at the Harvard Business School and therefore
understood the value of branding. The initial shares of the company were being sold at $18, but
by March the next year, a single share was trading at $58 by 2004 (Gopalkrishnan & Gupta,
2007). Research shows that on any given day, eBay sells million...
