HCA 340- Week 2- Assignment 1

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Health Medical

HCA340: Managing in Health & Human Services (BTE1725A)

ashford university

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Week 2 - Assignment 1

Organizational Behavior and Public Relations Management

For this assignment, locate and read the case study titled “Proactive Prevention” at the end of section 4.4 of the Course Text. Based on the information in this case, thoroughly complete the following:

  • Write a mission statement that reflects this new direction for St. Mary's.
  • Write a vision statement reflecting the new mission statement.
  • What type of strategy did the leadership team at St. Mary's pursue?
  • Which organizations in the community might view the wellness center as a new form of competition?
  • What factors described in this chapter might affect the implementation of this new strategy?

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Week 2 - Assignment 1 Organizational Behavior and Public Relations Management For this assignment, locate and read the case study titled “Proactive Prevention” at the end of section 4.4 of the Course Text. Based on the information in this case, thoroughly complete the following: • • • • • Write a mission statement that reflects this new direction for St. Mary's. Write a vision statement reflecting the new mission statement. What type of strategy did the leadership team at St. Mary's pursue? Which organizations in the community might view the wellness center as a new form of competition? What factors described in this chapter might affect the implementation of this new strategy? Your assignment must be two to three pages in length (excluding title and reference pages). Utilize your course textbook and at least one additional scholarly source. Your paper and all sources must be formatted according to APA style as outlined in the Ashford Writing Center.
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Running head: PROACTIVE PREVENTION

1

Proactive prevention
Name
Tutor
Institution
Course
Date

PROACTIVE PREVENTION

2

St. Mary Regional healthcare
St. Mary's Regional Health Center is a facility looking to improve its healthcare system
through the St. Mary's management team, who initially sought the support of the organization's
board of directors, to formulate a new path that would redefine St. Mary's Regional Health
Center. To achieve this, the institution integrated the community to come in as partners to the
healthcare process which led to the foundation of the St. Mary's Wellness Center. The center
offered services for low prices. Attracting of consumers would be achieved through TV
advertisements; sponsored closed-captioning of the news on two local television stations, as well
as through communication with personal physicians to create awareness to the community
members.
Mission statement
To provide the community with accessible health care facilities, equipment, and support
systems aimed at guaranteeing the best healthcare is accorded to the consumer so as to provide
the best customer experience.
...


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