Analyzing Visual Rhetoric

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Description

Hello,

I would like you to write 1400 words about my visual rhetoric analysis. My visual rhetoric is about Depression Treatment.

This essay is from two parts. I already did the first part which is the early draft. I uploaded the file so that you can be able to see everything you need to complete the second part.

For the second part, you need to do all the following.

Terms You Should Know

  • Stakeholder: an organization or individual with a vested interest or concern; often financial, but can be influenced by various factors
  • Visual Rhetoric: argumentative strategies conveyed through images or design; includes aesthetics, color, media, typography, and space
  • Rhetorical Appeals: strategies used in the art of persuasion
    • Ethos: appeal to credibility or morality
    • Pathos: appeal to the emotions
    • Logos: appeal to logic and reason
    • Kairos: appeal to timeliness
  • Rhetorical Fallacies: logical errors or inconsistencies in an argument

Project Description

Project 2 asks you to write 1400 words identifying a stakeholders’ argument that has been projected through their visual images. You will think critically about the visual and rhetorical strategies this particular group implements in their campaigns. You will choose two specific images created by the organization about a global or cultural issue (i.e. advertisements, PSAs, or static images used on a website, flyer, billboard, etc.), and analyze how these visual arguments reflect the organization’s goals. Project 2 is a Global Citizens Assignment.

Project Assignment

You will write an essay of 1200-1400 words based on the following requirements:

  1. select a single stakeholder (commercial or non-profit organization) and present its goals, mission, or message regarding your chosen topic or issue
  2. include a thesis that presents the relationship between the two images and the stakeholder’s main argument, including how the two images represent the interests of the stakeholder and its goals, message, or mission
  3. provide background on the stakeholder (context)
  4. analyze the rhetorical strategies used in both images, taking into consideration audience, message, purpose, rhetorical appeals ( Ethos, Pathos, Logos, Kairos) , and/ rhetorical fallacies, and pointing to specific details from the image to support your claim
  5. use at least three sources; one must be a source from the stakeholder, and the others may come from secondary sources about the stakeholder or about the images discussed

So, for the second part, you need to do all the 5 points. Be attention for the fourth point. It is the main point of this essay. You need to write about the ethos, pathos, logos, kairos in the essay.


Let me know if you need any further information.

Unformatted Attachment Preview

1 Project 2 Early Draft Questions Depression Treatment 1. Name the stakeholder organization whose two images you have decided to analyze for this project. What do they do or stand for? Cite the stakeholder's mission statement, website “About” page, or other source in your answer. The stakeholder organization that I chose is Healthline. Healthline is an American organization that cares about people’s lives and provides helpful health information from about all the topics that include health such as Depression. Its goal is to teach the people how they can live a better life. Healthline mission statement is “Healthline’s mission is to be your most trusted ally in your pursuit of health and well-being. We’re committed to bringing you authoritative, approachable, and actionable content that inspires and guides you toward the best possible health outcomes for you and your family. The reality is that funding from our advertisers allows us to cover more conditions and provide more powerful experiences, including video, animations and input from a range of experts. Be assured that we’re absolutely inflexible about our editorial autonomy. Other than input about broad topic areas, we never allow sponsors to influence the content we create.” “About Healthline.Com.” Healthline, Healthline Media, Nov. 2015, www.healthline.com/health/about-us. 2. Look at both of your images. What is their purpose or goal? Explain what the images ask the audience to do, feel, or understand. Explain what the images are trying to accomplish. 2 https://www.healthline.com/health/depression/staying-awake-surprisingly-effective-waytreat-depression#1 The first image of a lady with arms raised in a happy mood, hanging off a wall clock aims to depict that depriving people sleep would actually work as a medicinal way of keeping depression away. The image wants the audience to understand that staying awake is a way that could be used to treat depression. The tablets in the diagram point out to the whole initiative being a treatment method. In the second image, chronotherapy, is depicted as a method of treating depression that would be an alternative to the many antidepressant drugs that are taken. The image in a way also shows that the idea of chronotherapy is to keep people awake for longer due to the clocks depicted on the cylindrical, tablet like shapes. Especially considering that most patients of depression would easily take another option besides the many drugs they take, this is an encouraging option that the image portrays as worth trying. 3. Think about your images in terms of ethos, pathos, logos, and kairos. Identify elements of each rhetorical appeal in both of your images. Image 1 Ethos: The organization is run by healthcare professionals thus it would not be a challenge to trust the image they use. In addition the tablets in the image demonstrate that a medicinal effect is sought by the method being proposed. Pathos: Emotions are used to convince that waking up will feel good. In this case for depression, staying awake for long is a positive thing. The illustration of joy counts as being convincing. 3 Logos: Contrary to expectation, reason is from the image demonstrates that waking up can be positive for depression patients after all. As a matter of fact, the more patients are awake, the better for treating depression and they remain joyful. Kairos: A sense of one can be happy again and all is needed is staying awake feels appealing enough for patients to try as soon as possible. This is considering that most people are always seeking to be happy. Image 2 Ethos: As we seek to take drugs to feel better, chronotherapy is demonstrated in the image as worth being trusted like drugs to have a therapeutic effect. Pathos: The emotion are appealed in a way that not most people would like to take lots of drugs and chronotherapy offers a viable substitute. Logos: Reason is demonstrated in the image such that it would be a relief for patients if they used the therapy instead of the many antidepressant drugs. Kairos: Here the audience using the numerous drugs as antidepressants will feel the urgency to try chronotherapy as an option for treating depression. 4. Explain how the two images you have chosen support the goals or values of their stakeholder organization. Your answer should be at least 200 words. 4 The bottom line of Healthline organization is to ensure care for their clients. They need to not only feel safe, but also promote proper healthcare that would ensure their wellbeing. This what the two images first try to portray. In the first image, where the lady appears happy with her hands raised, a demonstration of joy is portrayed. The organization demonstrates that it is such a feeling that it wishes for their clients based on the information they try to pass across. Under depression, most patients are often in a somber mood. However, there is reason to be happy after all, with the information presented forth by the organization and by using the image they do their best to pass across the message. In the second image, promoting happiness is sought by the image as not most people will prefer to take the many drugs required for antidepressant. In addition, the organization aims at ensuring people live a better life. From both the images, in order to live better lives, it is demonstrated that it requires a simple change of normal routine such as waking up longer and reducing the consumption of drugs by opting for chronotherapy. If one can stay awake and remain joyful, this would not be nothing less of a better life. Also considering that this is a way of keeping depression away is a plus that is sought for by the organization in patients. At the end of the day, the images in a way demonstrate that individuals need to take action and be inspired to have better health outcomes for themselves. They carry the power to inspire in line to the goals of the organization. There is a demonstration that people deserve better in their lives and have options to make that choice. Away from the numerous drugs that are used to treat depression, simpler ways such as deprivation of sleep count as a potentially effective way to treat depression in patients. 5 5. Paste the two images here you have chosen.
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Explanation & Answer

Attached.

OUTLINE
INTRODUCTION
BODY
CONCLUSION
REFERENCE


Last Name 1
Student Name:
Professor’s Name:
Course:
Date:
Virtual Rhetoric- Depression Treatment
The stakeholder is health line which is an organization interested in the people’s health
and well-being. The organization is well structured, professional with the aim of providing
timely, accurate, and user-focused health information. Irrespective of what an individual is
undergoing that can be stressful they have a trusted ally in health line. Health line is vocal and
active in offering help to patients with depression. Depression is a form of mental health that
affects a significant number of people in the United States and the world at large.
Health line is a health organization that prides itself on providing essential medical and
health information to the public as well as the medical practitioners. Mental health and
depression are among the thematic areas that health line offers the most visible health support.
The organization staffed with qualified professionals that guide and vet information that is
relayed to the public to be accurate, informative and helpful. The organization is at the helm of
doing what it does best from the feedback of personal narratives of individuals who have
benefitted. "According to healthline.com," health line is in control of the information it presents
to its audience as authentic and accurate. Health line sponsors cannot influence the
communication. The individuals’ health challenges vary from causes and presentation leading to
need for help. Heath line produces publications; the web-content on the website is useful in
providing information to the desired audience. The two campaigns that I have selected from

Last Name 2
health line depict changing times in the care of depression. The organization has made
d...

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