DUE THURSDAY 3/13
*** RESOURSCES ***
PERCEPTUAL MAPS IN MARKETING.docx
Write a 1,050- to
1,450-word summary in which you address the following:
For each of the three major phases
in the simulation, describe:
1. The situation
2. Your recommended solutions, including why
3. Your results
Summarize the different marketing components addressed in this
simulation by answering the following questions:
1· What is the relationship between differentiation and
positioning of products or services?
2· Is the re positioning of the product in the
simulation as you had expected it to be? Explain why or why not.
3· What is the effect of the product life cycle on marketing?
effect did the product life cycle have on the product in the simulation?
Format your paper consistent with APA