Unit 2 Assignment - Simulation Strategic PlanSubmit AssignmentDue Sunday by 11:59pm Points 40 Submitting a text entry box or a file uploadInstructionsBefore you start making decisions in NewShoes, it is important to develop a strategic plan. Start by writing a mission statement, in which you communicate a vision for the company. Then identify measurable goals that your company should achieve to support your mission. Finally, plan the strategy you will use to meet those goals. Your strategy should spell out plans to enter markets, marketing mix for each market, and product development budgets. Use the following outline for successful completion of the assignment. Please keep in mind that you are writing an APA formatted paper with a Title page, body, and Reference page. Think of this as research paper. You should take time to research your target market, the athletic shoe industry, and key business concepts in order to address the specific questions asked in this assignment. Mission StatementWho Does Your Company Serve?How Large is the Target Market?What is the Scope of the Product Line and Services Offered?What Effect Does your Business Have on the Consumers?How do you want the world to think of you?Measurable GoalsProfitReturn on Sales in a Period of TimeMarket Share ObjectiveCustomer SatisfactionStrategy to Complete the GoalsHow do you plan to enter each marketplace?Share the Marketing Mix (Product, Price, Place, Promotion) for each of the markets?What is the product development budget for each market?Assignment ParametersAccurate description and reference of all concepts and theories learned from course material.Practical examples of concepts that lead to continuing interest in the topic.Synthesis of concepts and theories from other course activities.Well-organized, clearly presented work ( free from excessive spelling and grammatical errors)Properly cited sources using APA 6th edition.Ensure use of the assignment rubric.Assignment ObjectivesConstruct a strategic marketing planDevelop an understanding of the steps involved in creating a strategic Marketing plan, including a viable mission statement, measurable goals, and a strategy to successfully attain the goalsAssignment ResourcesRubricBU220 Unit 2 Assignment - Simulation Strategic PlanBU220 Unit 2 Assignment - Simulation Strategic PlanCriteriaRatingsPtsThis criterion is linked to a Learning OutcomeTopic4.0 pts5Identifies a creative, focused, and manageable topic clearly addressing important points.3.6 pts4Identifies a manageable topic that addresses important points.3.2 pts3Identifies a focused topic that addresses important points.2.8 pts2Identifies a topic that while doable, is too narrowly focused.2.4 pts1Identifies a topic that is far too general and wide-ranging as to be doable.0.0 pts0Does not clearly identify a topic or identifies a topic that is not relevant to the assignment.4.0 ptsThis criterion is linked to a Learning OutcomeExisting Knowledge, Research, and/or Views4.0 pts5Uses in-depth information from relevant sources representing multiple points of views (3 or more) or research aspects (3 or more).3.6 pts4Describes in-depth information from relevant sources representing at least two points of view or research aspects.3.2 pts3Explains information from relevant sources representing at least two points of view or research aspects.2.8 pts2Relates information from relevant and irrelevant sources. No clear point of view(s) of approach(s) are identified.2.4 pts1Tells information from irrelevant sources representing a single point of view or does not identify points of view or approaches0.0 pts0Information is irrelevant to the topic. No clear point of view/approaches.4.0 ptsThis criterion is linked to a Learning OutcomeContent10.0 pts5Demonstrates the ability to construct a clear and insightful problem statement/thesis statement/topic statement with evidence of all relevant contextual factors.9.0 pts4Demonstrates the ability to construct a problem statement, thesis statement/topic statement with evidence of most relevant contextual factors, and problem statement is adequately detailed8.0 pts3Begins to demonstrate the ability to construct a problem statement/thesis statement/topic statement with evidence of most relevant contextual factors, but problem statement is superficial.7.0 pts2Demonstrates a limited ability in identifying a problem statement/thesis statement/topic statement or related contextual factors.6.0 pts1Demonstrates the ability to explain contextual facts but does not provide a defined statement.0.0 pts0There is no evidence of a defined statement.10.0 ptsThis criterion is linked to a Learning OutcomeAnalysis10.0 pts5Organizes and compares evidence to reveal insightful patterns, differences, or similarities related to focus.9.0 pts4Organizes and interprets evidence to reveal patterns, differences, or similarities related to focus.8.0 pts3Organizes and describes evidence according to patterns, differences, or similarities related to focus.7.0 pts2Organizes evidence, but the organization is not effective in revealing patterns, differences, or similarities.6.0 pts1Describes evidence, but it is not organized and/ or is unrelated to focus.0.0 pts0Lists evidence, but it is not organized and/ or is unrelated to focus.10.0 ptsThis criterion is linked to a Learning OutcomeConclusion4.0 pts5Assembles a conclusion that is a logical interpretation from findings.3.6 pts4Constructs a conclusion that is logical from inquiry findings.3.2 pts3Identifies a conclusion specifically from and responds specifically to the findings.2.8 pts2Produces a general conclusion that, because it is so general, also applies beyond the scope of the inquiry findings.2.4 pts1States an ambiguous or unsupportable conclusion from findings.0.0 pts0States an illogical conclusion from findings.4.0 ptsThis criterion is linked to a Learning OutcomeLimitations and Implications4.0 pts5Insightfully discusses in detail relevant and supported limitations and implications.3.6 pts4Examines relevant and supported limitations and implications.3.2 pts3Discusses relevant and supported limitations and implications.2.8 pts2Presents relevant and supported limitations and implications.2.4 pts1Presents limitations and implications, but they are unsupported.0.0 pts0Presents limitations and implications, but they are irrelevant.4.0 ptsThis criterion is linked to a Learning OutcomeWriting2.0 pts5The paper exhibits a excellent command of written English language conventions. The paper has no errors in mechanics, grammar, or spelling.1.8 pts4The paper exhibits a good command of written English language conventions. The paper has no errors in mechanics, or spelling with minor grammatical errors that impair the flow of communication.1.6 pts3The paper exhibits a basic command of written English language conventions. The paper has minor errors in mechanics, grammar, or spelling that impact the flow of communication.1.4 pts2The paper exhibits a limited command of written English language conventions. The paper has frequent errors in mechanics, grammar, or spelling that impede the flow of communication.1.2 pts1The paper exhibits little command of written English language conventions. The paper has errors in mechanics, grammar, or spelling that cause the reader to stop and reread parts of the writing to discern meaning.0.0 pts0The paper does not demonstrate command of written English language conventions. The paper has multiple errors in mechanics, grammar, or spelling that cause the reader difficulty discerning the meaning.2.0 ptsThis criterion is linked to a Learning OutcomeAPA2.0 pts5The required APA elements are all included with correct formatting, including in-text citations and references.1.8 pts4The required APA elements are all included with minor formatting errors, including in-text citations and references.1.6 pts3The required APA elements are all included with multiple formatting errors, including in-text citations and references.1.4 pts2The required APA elements are not all included. AND/OR there are major formatting errors, including in-text citations and references.1.2 pts1Several APA elements are missing. The errors in formatting demonstrate limited understanding of APA guidelines, in-text-citations, and references.0.0 pts0There is little to no evidence of APA formatting. AND/OR there are no in-text citations AND/OR references.2.0 ptsTotal Points: 40.0PreviousNextUnit 2 Assignment - Simulation Strategic PlanSubmit AssignmentDue Sunday by 11:59pm Points 40 Submitting a text entry box or a file uploadInstructionsBefore you start making decisions in NewShoes, it is important to develop a strategic plan. Start by writing a mission statement, in which you communicate a vision for the company. Then identify measurable goals that your company should achieve to support your mission. Finally, plan the strategy you will use to meet those goals. Your strategy should spell out plans to enter markets, marketing mix for each market, and product development budgets. Use the following outline for successful completion of the assignment. Please keep in mind that you are writing an APA formatted paper with a Title page, body, and Reference page. Think of this as research paper. You should take time to research your target market, the athletic shoe industry, and key business concepts in order to address the specific questions asked in this assignment. Mission StatementWho Does Your Company Serve?How Large is the Target Market?What is the Scope of the Product Line and Services Offered?What Effect Does your Business Have on the Consumers?How do you want the world to think of you?Measurable GoalsProfitReturn on Sales in a Period of TimeMarket Share ObjectiveCustomer SatisfactionStrategy to Complete the GoalsHow do you plan to enter each marketplace?Share the Marketing Mix (Product, Price, Place, Promotion) for each of the markets?What is the product development budget for each market?Assignment ParametersAccurate description and reference of all concepts and theories learned from course material.Practical examples of concepts that lead to continuing interest in the topic.Synthesis of concepts and theories from other course activities.Well-organized, clearly presented work ( free from excessive spelling and grammatical errors)Properly cited sources using APA 6th edition.Ensure use of the assignment rubric.Assignment ObjectivesConstruct a strategic marketing planDevelop an understanding of the steps involved in creating a strategic Marketing plan, including a viable mission statement, measurable goals, and a strategy to successfully attain the goalsAssignment ResourcesRubricBU220 Unit 2 Assignment - Simulation Strategic PlanBU220 Unit 2 Assignment - Simulation Strategic PlanCriteriaRatingsPtsThis criterion is linked to a Learning OutcomeTopic4.0 pts5Identifies a creative, focused, and manageable topic clearly addressing important points.3.6 pts4Identifies a manageable topic that addresses important points.3.2 pts3Identifies a focused topic that addresses important points.2.8 pts2Identifies a topic that while doable, is too narrowly focused.2.4 pts1Identifies a topic that is far too general and wide-ranging as to be doable.0.0 pts0Does not clearly identify a topic or identifies a topic that is not relevant to the assignment.4.0 ptsThis criterion is linked to a Learning OutcomeExisting Knowledge, Research, and/or Views4.0 pts5Uses in-depth information from relevant sources representing multiple points of views (3 or more) or research aspects (3 or more).3.6 pts4Describes in-depth information from relevant sources representing at least two points of view or research aspects.3.2 pts3Explains information from relevant sources representing at least two points of view or research aspects.2.8 pts2Relates information from relevant and irrelevant sources. No clear point of view(s) of approach(s) are identified.2.4 pts1Tells information from irrelevant sources representing a single point of view or does not identify points of view or approaches0.0 pts0Information is irrelevant to the topic. No clear point of view/approaches.4.0 ptsThis criterion is linked to a Learning OutcomeContent10.0 pts5Demonstrates the ability to construct a clear and insightful problem statement/thesis statement/topic statement with evidence of all relevant contextual factors.9.0 pts4Demonstrates the ability to construct a problem statement, thesis statement/topic statement with evidence of most relevant contextual factors, and problem statement is adequately detailed8.0 pts3Begins to demonstrate the ability to construct a problem statement/thesis statement/topic statement with evidence of most relevant contextual factors, but problem statement is superficial.7.0 pts2Demonstrates a limited ability in identifying a problem statement/thesis statement/topic statement or related contextual factors.6.0 pts1Demonstrates the ability to explain contextual facts but does not provide a defined statement.0.0 pts0There is no evidence of a defined statement.10.0 ptsThis criterion is linked to a Learning OutcomeAnalysis10.0 pts5Organizes and compares evidence to reveal insightful patterns, differences, or similarities related to focus.9.0 pts4Organizes and interprets evidence to reveal patterns, differences, or similarities related to focus.8.0 pts3Organizes and describes evidence according to patterns, differences, or similarities related to focus.7.0 pts2Organizes evidence, but the organization is not effective in revealing patterns, differences, or similarities.6.0 pts1Describes evidence, but it is not organized and/ or is unrelated to focus.0.0 pts0Lists evidence, but it is not organized and/ or is unrelated to focus.10.0 ptsThis criterion is linked to a Learning OutcomeConclusion4.0 pts5Assembles a conclusion that is a logical interpretation from findings.3.6 pts4Constructs a conclusion that is logical from inquiry findings.3.2 pts3Identifies a conclusion specifically from and responds specifically to the findings.2.8 pts2Produces a general conclusion that, because it is so general, also applies beyond the scope of the inquiry findings.2.4 pts1States an ambiguous or unsupportable conclusion from findings.0.0 pts0States an illogical conclusion from findings.4.0 ptsThis criterion is linked to a Learning OutcomeLimitations and Implications4.0 pts5Insightfully discusses in detail relevant and supported limitations and implications.3.6 pts4Examines relevant and supported limitations and implications.3.2 pts3Discusses relevant and supported limitations and implications.2.8 pts2Presents relevant and supported limitations and implications.2.4 pts1Presents limitations and implications, but they are unsupported.0.0 pts0Presents limitations and implications, but they are irrelevant.4.0 ptsThis criterion is linked to a Learning OutcomeWriting2.0 pts5The paper exhibits a excellent command of written English language conventions. The paper has no errors in mechanics, grammar, or spelling.1.8 pts4The paper exhibits a good command of written English language conventions. The paper has no errors in mechanics, or spelling with minor grammatical errors that impair the flow of communication.1.6 pts3The paper exhibits a basic command of written English language conventions. The paper has minor errors in mechanics, grammar, or spelling that impact the flow of communication.1.4 pts2The paper exhibits a limited command of written English language conventions. The paper has frequent errors in mechanics, grammar, or spelling that impede the flow of communication.1.2 pts1The paper exhibits little command of written English language conventions. The paper has errors in mechanics, grammar, or spelling that cause the reader to stop and reread parts of the writing to discern meaning.0.0 pts0The paper does not demonstrate command of written English language conventions. The paper has multiple errors in mechanics, grammar, or spelling that cause the reader difficulty discerning the meaning.2.0 ptsThis criterion is linked to a Learning OutcomeAPA2.0 pts5The required APA elements are all included with correct formatting, including in-text citations and references.1.8 pts4The required APA elements are all included with minor formatting errors, including in-text citations and references.1.6 pts3The required APA elements are all included with multiple formatting errors, including in-text citations and references.1.4 pts2The required APA elements are not all included. AND/OR there are major formatting errors, including in-text citations and references.1.2 pts1Several APA elements are missing. The errors in formatting demonstrate limited understanding of APA guidelines, in-text-citations, and references.0.0 pts0There is little to no evidence of APA formatting. AND/OR there are no in-text citations AND/OR references.2.0 ptsTotal Points: 40.0PreviousNextv

Prompt and question are in the photos attached below.The book use for class is Barringer, B., & Ireland, D. (2015).Entrepreneurship: Successfully Launching New Ventures:5th EditionCH07 file is the powerpoint lecture.Plagiarism free.

Scenario: An oil change company is looking for ways to increase customer flow and revenue for the business. The company leaders have hired you to the company's market research consultant. Using raw data, determine two descriptive statistics regarding the oil change company that can be used to attract customers.Write a 525- to 700-word paper in which you:Explain the descriptive statistics determined and their direct use in attracting customers.Analyze additional information needed to develop a better marketing strategy.Assess how you would collect this additional information.Format your paper consistent with APA guidelines.Submit your assignment.