THM 4396 Hospitality Management Systems
Assignment 1: Environment Scanning
Direction
Choose an environmental change which is taking place now or expected to happen in the
near future. To find out information about the happening or potential change, look up articles
obtained from any kinds of on/off-line media, for example, magazines, newspapers, and journals.
Environmental changes encompass technological, demographical, economical, ecological,
political/governmental or other kinds of changes, of which any particular individual or company
can not control. Summarize the articles to compose a report and include your thoughts about
the change.
Initial Draft Due Date: February 1
Revision Due Date: February 22
Required content
Title
Name: (This is an individual assignment)
Introduction
Briefly describe the environmental change and the reason you choose the particular change
among others.
Environmental Change Analysis
Present a summary of the articles in a logical way, provide your interpretations and thoughts
about the change and potential impact to the hospitality industry, and support your interpretations
and thoughts.
Recommendations for Actions
Based on your analysis, suggest actions for an individual hospitality operation to take for
better performance in the future in response to the threats and opportunities which the
environmental change would bring.
Conclusion
Reemphasize the criticality of the change and recommended responses to the change.
Times New Roman (12pt), 1.5-space, one-inch margins, and two full pages.
Please include references.
“There is no required number of articles you should refer to but more articles will provide you
with more information and insights and thus make your writing easier.”
Rubric 4-6: Knowledge – 3 rubrics incorporating inquiry and analysis, critical thinking,
and creative thinking
Name:
Exceeds
Meets Expectations
Expectations
(Good)
(Satisfactory)
Unsatisfactory
4
3
2
1
Topic Selection
and Introduction
(10)
Identifies a creative,
focused, and
manageable topic in
SRM/THM that
addresses potentially
significant yet
previously lessexplored aspects of the
topic.
Identifies a focused
and
manageable/doable
topic in SRM/THM
that appropriately
addresses relevant
aspects of the topic.
Identifies a topic in
SRM/THM that while
manageable/doable, is
too narrowly focused
and leaves out relevant
aspects of the topic.
Identifies a topic in
SRM/THM that is
far too general and
wide-ranging as to
be manageable and
doable.
Existing
Knowledge,
Research, Views,
and Analysis (30)
Synthesizes in-depth
information from
relevant sources
representing various
points of
view/approaches.
Presents in-depth
information from
relevant sources
representing various
points of
view/approaches.
Presents information
from relevant sources
representing limited
points of
view/approaches.
Presents information
from irrelevant
sources representing
limited points of
view/approaches.
Implications and
Recommendation
(25)
Insightfully discusses
in detail relevant and
supported
implications.
Discusses relevant
and supported
implications.
Presents relevant and
supported
implications.
Presents
implications, but
they are possibly
irrelevant and
unsupported.
Conclusions (10)
States a conclusion
that is a logical
extrapolation from the
findings.
States a conclusion
focused solely on
the findings. The
conclusion arises
specifically from
and responds
specifically to the
findings.
States a general
conclusion that,
because it is so
general, also applies
beyond the scope of
the findings.
States an
ambiguous, illogical,
or unsupportable
conclusion from
findings.
Association of American Colleges & Universities
WRITING SKILLS RUBRIC
Name:
Exceeds
Expectations
4
Introduction, body, and
conclusion are clearly
delineated, meaningful,
and add good depth.
Structure
and
Writing has a logical
Organization and clear flow, uses
(10)
meaningful transitions
and unified paragraphs.
Source &
Evidence (5)
Syntax &
Mechanics
(10)
AACU.org
Meets Expectations
(Good)
(Satisfactory)
3
2
Basic sense of
beginning, middle
and end, with
adequate coverage in
each section.
Progression of
thoughts or
paragraphs is
generally logical with
adequate transitions.
Maybe some minor
gaps, but they don’t
substantially detract.
Introduction, body
and conclusion may
be brief, sketchy, or
unclear.
Intro or conclusion
may be missing.
Progression of ideas
or paragraphs is
illogical or jumpy in
places.
Transitions are not
always meaningful.
Maybe some
wordiness or
repetition.
Unsatisfactory
1
Intro, body, and
conclusion are poorly
focused or nonexistent.
Poor flow;
progression not
logical.
Ideas are presented
randomly or
haphazardly.
Weak or missing
transitions.
Maybe wordy or
repetitious.
Demonstrates skillful
use of high- quality,
credible, relevant
sources to develop
ideas that are
appropriate for the
discipline.
Demonstrates
consistent use of
credible, relevant
sources to support
ideas that are situated
within the discipline.
Demonstrates
skillful use of highquality, credible,
relevant sources to
develop ideas that
are appropriate for
the discipline.
Demonstrates
consistent use of
credible, relevant
sources to support
ideas that are situated
within the discipline.
Consistent and superior
command of spelling,
word use, grammar,
punctuation, sentence
structure.
Few or no errors.
Good command of
writing conventions;
there may be one to
two minor errors per
page.
Three to five errors
per page, indicating
gaps in knowledge
of writing
conventions.
Pattern of flaws.
Severe or frequent
errors in grammar,
punctuation, word
use, sentence
structure, or spelling.
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