The Georges Hotel Case Study

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Scenario

The hotel is moving into a period of significant transition. Transition presents an opportunity for organizations to restructure and adopt policies that will carry them into a successful future. Unfortunately, transition can also generate the opposite, and some organizations cannot successfully navigate the process. We see it all too often in the news. Things go wrong, management makes poor decisions, and when the financial losses mount, the organization loses its identity and market share, and it finally goes out of business.

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Running head: THE GEORGES HOTEL CASE STUDY

The Georges Hotel Case Study
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THE GEORGES HOTEL CASE STUDY

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Question 1#Answer
The strategic plan for the Georges Hotel regarding innovative and exemplary customer
service requires a holistic approach that involves operatives at all levels of the business. In the
three years strategic plan for innovation, the hotel should start by identifying long term
opportunities and link them to the current opportunities. Second, the hotel should seek to create a
new competitive space by introducing new services and products. Then there should be an
internal alignment of the team to drive the innovative initiative. In this case, Georges Hotel
should choose a team of energetic and visionary leaders drawn from all the departments and
different levels who will assist in making critical decisions. Further, as part of its three-year
innovative strategic plan, the hotel should carry out external alignment by collecting insights and
ideas from the partner organizations and making them part of the innovation process.
On the exemplary customer service, the hotel will have to hire skilled employees and
carrying out regular training on them to improve their serv...


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