Here is our last assignment:
1. Business Savvy Symbols
•Complete the following in your team meeting:
•Brainstorm a list of contemporary mythological symbolism used in the media and create a logo for a start-up business using an appropriate mythological symbol.
•Consider brand names, such as Apollo Group and the University of Phoenix, for instance. Why do companies use mythological characters and symbolism?
•Find 4 examples of mythological symbols in contemporary culture. Describe the mythological references, briefly summarize the myths that the brands reference, and explain why you think the companies use these myths in their branding.
As a team, use the examples you found to inspire a logo you would use for a startup business. Design or describe the logo in detail. Explain why you chose the symbol and why it is appropriate for your business.
I say everyone does their own research, so we each find 2 examples of mythological symbolism for our design. Then answer these question in each three parts. I will combine at the end everyone’s responses.
Part 1 -
In general, why do companies use mythological characters and symbolism? –
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