Assignment

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Business Finance

Description

Assignment One Makeup Opportunity (to be completed individually)

This is optional. You will have the opportunity to earn up to three points back on assignment one, to a maximum of 10/10. In one page or less, estimate the total market size for processed cheese in the Canadian millennial mom market, how many of those people are likely to purchase YOUR version of Kraft Singles, and how much revenue you expect for one year of sales in total from this segment in the Canadian market. This is due on the same day assignment 2.

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Explanation & Answer

Attached.

1
Running head: MILLENNIAL MOM MARKET FOR PROCESSED CHEESE

Millennial Mom Market for Processed Cheese
Student’s Name
Instructor
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Date

2
Running head: MILLENNIAL MOM MARKET FOR PROCESSED CHEESE

Most young moms in Canada currently fall under the millennial group. This is between
the age of 18-32 years. Most of these moms have either one or two kids, which makes them the
perfect target for Kraft singles. The millennial group make up 25% of the entire Canadian
population, and a spending of 1.3 trillion dollars. When i...


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