Entrepreneurship

Anonymous
timer Asked: Mar 5th, 2018
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Question Description

Application: Euro Disney Case Study

The entrepreneurial process can be very rewarding for entrepreneurs as well as for customers and investors. Entrepreneurs and investors of successful ventures have the possibility of large financial rewards while customers are set to receive the benefits of a new product or service. However, the entrepreneurial process also includes the possibility of failure. The case study that you will complete this week is about an organization that practiced corporate entrepreneurship and failed with a new venture.


To complete the Application:

  • Read the case study, "Euro Disney: Bungling a Successful Format".
  • Review the case regarding the organization's research and decision-making processes.
  • Answer the following question: "What was Disney's fundamental flaw in its Euro Disney development process?"
  • In answering the question, please focus on the root causes and avoid analyzing the end results of the venture.
  • Use APA style to complete the Application and when citing sources.

Use book attached to the other work i submitted earlier please.

Tutor Answer

NicholasI
School: Duke University

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What was Disney's fundamental flaw in its Euro Disney development process?
Marketing
Park Europe was regarded as one country because of the broad language and culture than
Japan and US. The advertising campaign was American despite efforts to give the park a
European flavor. Majority of the adverts were meant for children while adults had the final say
on whether to go or not. Disney theme parks in America are established for long, and the adults
relate the experience with childhood memories. Disney theme parks are not built in Europe, and
more marketing is required to convince individuals. While opening the park, Disney expressed
over-confidence. The prices are a reflection of their...

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Anonymous
Excellent job

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