Can you write me a marketing plan on a mobile app for Boomers?

Anonymous
timer Asked: Mar 6th, 2018
account_balance_wallet $115

Question description

-This is a mobile app for Boomers (about ages 60-75) to find recreation and activities in their area.

-Stuff to consider about 1000 Boomers retire everyday. On average, they are the wealthiest generation history. Due to better medical care, they tend to be active well past retirement. Most own cell phones,tablets and use both social media and the net regularly.

The primary objective for this project is to learn some practical and applied marketing.

The app needs to be named and provide details of your product, what the product does, how the product works, what it looks like, Key design elements and what makes it special or unique.

Plan Checklist: need a cover page, Flyleaf (optional) - just a place for art, pictures, images, - not required, but nice, table of contents, Executive Summary, (should also serve as the Introduction), Description feature and Benefit Chart (Includes feature and benefit chart, and Includes 4-5 SMART objectives), SWOT with action plan, which will include no less than five factors in each of the four categories, Supply Chain Plan, Segmentation, which will have a minimum of two segments. IMC (Integrated marketing communication) - these will vary somewhat depending on your specific plan, ( A creative brief for each distinct part of your plan and examples of content). Need two advertising or promotional IMC items for your product of service.

The written plan will consist of five components:

M1: Product selection which is the mobile app for Boomers

M3: product description with feature and benefit chart

M4: SWOT with action plan

M5: Segmentation

M6: Supply chain plan

M7: IMC with examples and creative briefs

M7: Narrated presentation

The presentation should have professionally prepared slides and the slides should follow this format and sequence:

- Cover slide which includes your name and project

- Product description with FAB - 2-3 slides

- Separate slide for your SMART objectives

- SWOT - 4 slides (one each factor)

- Segmentation - 3 slides (one each segment)

- IMC - will vary, but commonly 3-5 sildes

- Closing

- Reference list - have a list of all sources other than the course materials (text, module content, 0 used to develop the plan. Include these as your final slide

Tutor Answer

SIMPLIFIED
School: New York University

Attached.

OUTLINE
INTRODUCTION
BODY
CONCLUSION
REFERENCE


Running Head: BUSINESS

A MARKETING PLAN OF THE BABYBOOMERS
STUDENT NAME
COURSE TITLE
INSTRUCTOR
DATE

BUSINESS

2

A MARKETING PLAN OF THE BABYBOOMERS
Table of Contents
1.0 Executive Summary .................................................................................................................. 4
2.0 Description feature and Benefit Chart ...................................................................................... 4
2.1 Feature and benefit chart ...................................................................................................... 6
2.2 Objectives ............................................................................................................................. 9
3.0 SWOT with action plan ............................................................................................................ 9
3.1 SWOT Analysis (Wheelen et al., 2017) ............................................................................... 9
3.11 Strengths ........................................................................................................................ 9
3.12 Weaknesses .................................................................................................................... 9
3.13 Opportunities ............................................................................................................... 10
3.14 Threats ......................................................................................................................... 10
3.2

SWOT action plan (Cramer, 2017) ................................................................................ 10

3.21 Strength-Opportunity ................................................................................................... 10
3.22 Strength-Threats .......................................................................................................... 11
3.23 Weakness-Opportunity ................................................................................................ 12
3.24 Weakness-Threats ........................................................................................................ 12
4.0 Segmentation........................................................................................................................... 12

BUSINESS

3

4.1 Psychographic Segmentation ............................................................................................. 13
4.2 Demographic Segmentation ............................................................................................... 13
4.3 Geographic Segmentation .................................................................................................. 13
5.0 Supply chain plan .................................................................................................................... 14
6.0 Integrated marketing communication ..................................................................................... 15
6.1External IMC ....................................................................................................................... 16
6.2 Horizontal IMC .................................................................................................................. 16
6.01 Advertising IMC items ................................................................................................ 16
7.0 References ............................................................................................................................... 17

BUSINESS

4

1.0 Executive Summary
In the business sector, a marketing plan is always a significant feature. It aids in
developing products that match the desires of the target market which incorporates a group of
clients having the same needs and requirements for a given product or service. This team as well
has money for buying the product or service and is also willing to purchase and have the
capability of buying it. During execution of the business idea, the marketing strategy would have
enlightened the customers based on the firm’s services. It, therefore, helps the purchasers with
the full comprehension of the product they intend to use and how it is better than or differs with
the competitors (Guo et al., 2018). The BabyBoomers is one of the mobile apps that have been
developed explicitly for the Boomers of ages between the 60 to 75 years. This mobile application
is majorly established to enable this age group finds recreation and daily happenings from their
geographical locations. Since the statistics show that about 1000 Boomers are retiring on a
regular basis not because they are vulnerable but because they have attained the retirement age, it
is essential when these strong oldies are accessed to the recreations and news updates of the state
activities. Their abilities to own th...

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Review

Anonymous
Outstanding Job!!!!

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