-This is a mobile app for Boomers (about ages 60-75) to find recreation and activities in their area.
-Stuff to consider about 1000 Boomers retire everyday. On average, they are the wealthiest generation history. Due to better medical care, they tend to be active well past retirement. Most own cell phones,tablets and use both social media and the net regularly.
The primary objective for this project is to learn some practical and applied marketing.
The app needs to be named and provide details of your product, what the product does, how the product works, what it looks like, Key design elements and what makes it special or unique.
Plan Checklist: need a cover page, Flyleaf (optional) - just a place for art, pictures, images, - not required, but nice, table of contents, Executive Summary, (should also serve as the Introduction), Description feature and Benefit Chart (Includes feature and benefit chart, and Includes 4-5 SMART objectives), SWOT with action plan, which will include no less than five factors in each of the four categories, Supply Chain Plan, Segmentation, which will have a minimum of two segments. IMC (Integrated marketing communication) - these will vary somewhat depending on your specific plan, ( A creative brief for each distinct part of your plan and examples of content). Need two advertising or promotional IMC items for your product of service.
The written plan will consist of five components:
M1: Product selection which is the mobile app for Boomers
M3: product description with feature and benefit chart
M4: SWOT with action plan
M6: Supply chain plan
M7: IMC with examples and creative briefs
M7: Narrated presentation
The presentation should have professionally prepared slides and the slides should follow this format and sequence:
- Cover slide which includes your name and project
- Product description with FAB - 2-3 slides
- Separate slide for your SMART objectives
- SWOT - 4 slides (one each factor)
- Segmentation - 3 slides (one each segment)
- IMC - will vary, but commonly 3-5 sildes
- Reference list - have a list of all sources other than the course materials (text, module content, 0 used to develop the plan. Include these as your final slide