Short Paper, strategic use of information

Anonymous
timer Asked: Mar 6th, 2018
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Question description

Please watch the following videos on Michael Porter's Five Forces model:

Please watch this video: How Does Google Make Money? This video explains how Google uses information to make money. Google collects information from websites and adds it to its search engine. You type information into Google search and Gmail, and Google stores that information about you. Android devices send information to Google that is used to determine traffic patterns for Google Maps and to send you ads for businesses based on your location. Although Google is a technology company, it makes money from information, as this video explains. In your paper for this week, you will explore how other companies use information strategically.

Use the search term “information sharing in a supply chain” to find 2 peer-reviewed articles from academic journals about the use of information in supply chains or value chains. Write a summary of each article and explain how the use of information in each article relates to Porter’s Five Competitive Forces model. Discuss how information can be used strategically, based on the example(s) in the articles. Your paper should be in APA format and 3-4 pages, not counting the title page and reference pages. Make sure you have in-text citations and a reference page. The rubric for this assignment can be viewed when clicking on the assignment link.

Tutor Answer

SirHarrytheGreat
School: University of Maryland

Attached.

Answer outline to INFORMATION SHARING IN A SUPPLY CHAIN



Article 1
Article 2


Running head: INFORMATION SHARING IN A SUPPLY CHAIN

Information Sharing In a Supply Chain
Name
Institutional affiliation

1

INFORMATION SHARING IN A SUPPLY CHAIN

2

Lotfi, Z., Mukhtar, M., Sahran, S., & Zadeh, A. (2013). Information Sharing in Supply Chain
Management. Supply Chain Management, 11, 298-304.
http://dx.doi.org/10.1016/j.protcy.2013.12.194
Information sharing is a critical element within a supply chain as it ensures coordination amongst
the parties involved in the chain. The supply chain is very vital and an important aspect in
today’s competitive environment. The competition has moved from the companies themselves to
the supply chain itself which determines efficiency and smooth operations. With the
advancement in technology information sharing across the different levels of the supply chain is
essential in determining the market demand from the customers themselves.
In the supply chain, there is a force called the bullwhip effect that affects the supply chain due to
lack of proper information sharing along the chain. The bullwhip effect occurs when there is a
large variance in the order sent from the store to the supplier than the true demand from the end
user or customer. The irregularities in the supply cha...

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Anonymous
Outstanding Job!!!!

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