Answer outline to INFORMATION SHARING IN A SUPPLY CHAIN
Running head: INFORMATION SHARING IN A SUPPLY CHAIN
Information Sharing In a Supply Chain
INFORMATION SHARING IN A SUPPLY CHAIN
Lotfi, Z., Mukhtar, M., Sahran, S., & Zadeh, A. (2013). Information Sharing in Supply Chain
Management. Supply Chain Management, 11, 298-304.
Information sharing is a critical element within a supply chain as it ensures coordination amongst
the parties involved in the chain. The supply chain is very vital and an important aspect in
today’s competitive environment. The competition has moved from the companies themselves to
the supply chain itself which determines efficiency and smooth operations. With the
advancement in technology information sharing across the different levels of the supply chain is
essential in determining the market demand from the customers themselves.
In the supply chain, there is a force called the bullwhip effect that affects the supply chain due to
lack of proper information sharing along the chain. The bullwhip effect occurs when there is a
large variance in the order sent from the store to the supplier than the true demand from the end
user or customer. The irregularities in the supply cha...