Create Measurement System for the Variable(s)

Mar 13th, 2014
Anonymous
Category:
Accounting
Price: $15 USD

Question description

Post a 200-300 word response to the following discussion question 

In business research we often will need to create measurement instruments for the variable(s) we want to understand. Remember in Week 1 we start our research design process by trying to create a useful definition of a concept or variable we might study. Once we have a workable “operational definition” of all our variables we are ready to create the measurement system we will use.

(A) Please discuss the advantages and disadvantages with the following:

Rating and ranking scales

Likert scales

Unidimensional and multidimensional scales

(B) Consider the way you operationalized the variable “binge drinking” in Week 1. Now, using one or more of the scales noted in (1) above, create two questions you might use in a study about binge drinking. Make sure you include the answer scale you would want the participant to use as well.

 Binge drinking reference.ydocx 

Post a 200-300 word response to the following discussion question 

2. Post a response to the scenario-discussion question by clicking on Reply

One of Kraft’s flagship brands is the Jell-O™ brand. During 2009, the Jell-O® sugar-free pudding cup line was getting a makeover with the introduction of two new flavors: Boston Crème Pie and Cinnamon Roll.

What survey research would be helpful in determining whether to introduce these new flavors?

Design the questionnaire for the survey research you would have done, following the rules for good questionnaire design as provided throughout Chapter 13 of the text.


Tutor Answer

(Top Tutor) Studypool Tutor
School: UC Berkeley
PREMIUM TUTOR

Studypool has helped 1,244,100 students
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1823 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors