Description
Write part of the Marketing Plan for your organization (please use JcPenney's as the organization)
In 200-250, Identify the size of your potential target market.(Keep in mind the target market is between ages of 35-55 for both men and women)
Please make sure to use one to two references. Also make sure to stay within the word count since I am limited to words.
Prepare this assignment according to the APA guidelines found in the APA Style Guide.
You are required to submit this assignment to Turnitin.

Explanation & Answer

Attached.
Running head: MARKETING PLAN: JCPENNEY
Marketing Plan: JCPenney
Students Name
Instructor
Institutional Affiliation
Date
MARKETING PLAN: JCPENNEY
1
The size of the potential target market: department store
Identification of the market size is a crucial process as it may be used as a tool to enable
effective marketing of JcPenny department store merchandise that include clothes and furniture
(Melitz &Ottaviano, 2008). The size of the target market is also required by JcPenny’s investors
and other financie...
