University of Maryland Global Campus Disneyland California SWOT Analysis Essay

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Computer Science

University of Maryland Global Campus


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Concepts and Applications of Information Technology (IFSM201) Class Project Purpose of this Assignment The Class Project is the most significant assignment in this course, Concepts and Applications of Information Technology. As such, it accounts for 58% of the course points. This assignment is comprised of two deliverables; a SWOT Analysis and a Presentation. The SWOT Analysis is due in Week 4 (worth 33% of course grade), and the Presentation is due in Week 8 (worth 25% of course grade). This assignment gives you the opportunity to demonstrate your ability to research, evaluate, and describe business strategy focused on information technology tools and services. This assignment specifically addresses the following course outcomes: • Identify the basic components of the information system: hardware, software, data, processes, and people, and how these components are used to support strategic decision making. • Apply information technology tools for research, data gathering and information analysis, problem-solving, decision-making, and communicating information that aligns with business needs and objectives. Start Here The Class Project for this course focuses on the evaluation of a business or organization and how they might strengthen their operations through technology, including their information systems. There are two parts to the Class Project; the SWOT Analysis and the Presentation. You will use the same business/organization for both parts; however, the grade received on the SWOT Analysis will not affect the grade for the Presentation (they are separate assignments). Step 1: Choose a Business or Organization To begin, choose a business or organization that you would like to evaluate – it can be where you work, a school (UMGC), a place of worship, government entity (e.g., DMV, Secretary of State, courthouse, etc.), or any other type of organization. Since the focus of the analysis will involve information technology, the best type of organization to choose is one where you can envision technology playing a key role in improving products, processes, or services. *From this point on, the instructions focus on the first deliverable, the SWOT Analysis* Step 2: The SWOT Analysis (due week 4) Now that you have chosen a business or organization for your Class Project, it is time to complete the first deliverable – the SWOT analysis. A SWOT analysis is a framework for identifying and analyzing an organization's strengths, weaknesses, opportunities and threats -SWOT stands for: Strength, Weakness, Opportunity, Threat. Commonly used by businesses, this tool focuses on factors that are important to strategic decision making. These factors include both internal and external influences on the viability of the organization. For more explanations on a SWOT Analysis, go to: • YouTube “How to Perform a SWOT Analysis” • Forbes: What Is A SWOT Analysis? • SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats • Refer to the SWOT examples on Heineken and Walt Disney World (below) You will use a SWOT analysis to help analyze the current health of your organization, and (in week 8), you will identify possible ways the information technology could be used to make it stronger. The SWOT analysis offers a visual way of identifying both the positive attributes of an organization, and areas that need to be recognized and addressed. Thinking of the organization you chose, start by filling out a simple table listing its internal strengths and weaknesses, and external opportunities and threats. SWOT Table: Task: List 2-3 Strengths and 2-3 Weaknesses Strengths and weaknesses are associated with internal resources and experiences and include: • • Characteristics of the business that give it an advantage over others in the industry. Positive tangible and intangible attributes, internal to an organization. ▪ Human resources - staff, volunteers, board members, target population • • • • Physical resources - location, building, equipment Financial – products/services, other sources of income Activities and processes – programs and processes, online presence Past experiences - building blocks for learning and success, your reputation in the community Task: List 2-3 Opportunities and 2-3 Threats Opportunities and threats are factors outside of business operations that can contribute to either the make the organization stronger or be troublesome. The ability of a business to identify, control, and adapt to these external factors can make it more profitable: • Market expansion • Complacent/aggressive competition • Changing customer needs and tastes • Economic swings • Changing government deregulations Step 3: Write the SWOT Analysis Now that you have identified the organization you will analyze and completed a SWOT table listing the strengths, weaknesses, opportunities, and threats for the organization, it is time to write the analysis paper that will be submitted to your instructor/classroom. The paper should include all of the following: 1. Title page - the title of paper, company/organization name, your name, course, and date of submission. 2. Purpose – briefly describe what the SWOT methodology is and the business/organization you are focusing on. 3. SWOT Analysis – include a SWOT Analysis table and describe each quadrant (strengths, weaknesses, opportunities, threats) for your organization. Each quadrant should be clearly identified in the analysis and the description should include the importance of the attributes to the organization. 4. Conclusion – synthesize the findings from the SWOT analysis. 5. References - cite at least two resources with APA formatted citation and reference. Format • Double spaced. Any 11- or 12-point font. • Paper should be approximately 3-4 pages in length, excluding title page and references. • Cite at least two resources with APA formatted citation and reference. Incorporate at least two resources correctly; one reference should be from the course materials and one reference should be external. An external resource is a resource other than those provided in the class or textbook. Incorporate properly formatted APA citations in the text of your document for each reference used. Then, place an APA style reference page at the end of your document. • Consider your audience – you are writing in the role of a business analyst and your audience is upper management of the organization. • Compare your work to the Grading Rubric below to be sure you have met content and quality criteria. • Submit your paper as a Word or PDF document to the appropriate folder under Activities and Assessments > Assignments in the classroom. SWOT Analysis – Examples Read the following: Heineken and Walt Disney World SWOT Analysis Now, let’s take the information from the article and create SWOT tables for Heineken and Walt Disney World. SWOT Table – Heineken: SWOT Table – Disney World: GRADING RUBRIC:
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SWOT Analysis

Student`s Name

SWOT analysis is generally an abbreviation of strengths, weaknesses, opportunities, and
threats. All those factors play a significant role in evaluating an organization`s competitiveness
within its respective industry. The strengths are critical in determining the areas where the
organization thrives while still determining the factors that differentiate it from others, including
unique technology. Weaknesses are the factors that limit the organization from reaching its full
potential. They serve as the areas that the organization needs to improve to reach its optimum
level and can sometimes include the high levels of debt that an organization has. On the other
hand, opportunities are all external factors that could allow the organization to maintain a
competitive advantage. Finally, the threats are generally the potential factors with a higher
likelihood of affecting the organization, sometimes including increased competition. Therefore,
this paper presents Apple`s SWOT analysis, which includes evaluating the organization`s
strengths, weaknesses, opportunities, and threats.
SWOT Analysis
The table below presents Apple`s SWOT analysis.






Innovative brand

High cost of its

Customer loyalty

Emergence of many



The brand that

It can only be used by New products

High level of

customers prefer



Richest brand

Table 1: Apple`s SWOT analysis
Because Apple is the leading...

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