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Running head: COMPETITIVE ADVANTAGE STRATEGIES
Competitive Advantage in the Enterprise Performance
Name of student
COMPETITIVE ADVANTAGE STRATEGIES
Generally, competitive advantage involves the leverage which business possess over their
competitors. In order to gain competitive advantage, business firms may opt to give their customers
better and greater value of services and products. According to the researcher Michael Porter,
organizations can only achieve competitive advantage against rivals by using either cost advantage
or differentiation advantage approaches. There are a number of competitive strategies which firm
managers need to employ in order to overdo their competitors (Adcock, 2000).
In this paper, we will focus on the two-competitive advantage management-strategies we
discuss in the enterprise performance which firms should employ in order to remain competitive
in their areas of production. Furthermore, we will discuss about the strategies which will result to
a more effective leadership in order to make an organization to gain and maintain their competitive
advantage. Lastly, we will apply a number of competitive advantage management-strategies which
will strengthen both the internal and external-organizational relationships.
Competitive Advantage Management Strategies
Normally, we have four competitive advantage-management strategies which companies
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