Corporate Strategy

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All assignments are linked together from assessment 1 to assessment 6

business analysis of your key research findings regarding your selected firm's level of diversification (product scope), geographical and vertical scope, and the overall fit with the business strategy or strategies.

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Corporate Strategy All assignments are linked together from assessment 1 to assessment 6 business analysis of your key research findings regarding your selected firm's level of diversification (product scope), geographical and vertical scope, and the overall fit with the business strategy or strategies. Note: The assessments in this course are sequenced in such a way as to help you build specific skills that you will use throughout your program. Complete the assessments in the order in which they are presented. Note: The assessments in this course are sequenced in such a way as to help you build specific skills that you will use throughout your program. Complete the assessments in the order in which they are presented. Overview The vice president of corporate strategy at the headquarters of your selected firm (Ford, Proctor and Gamble, Virgin Group, or another firm you have selected) has requested that you provide her with a business analysis of your key findings regarding the firm's level of diversification (product scope), geographical and vertical scope, and the overall fit with the business strategy or strategies (identified in Assessment 1 of the course). Preparation Use the Capella University Library, the Internet, or resources provided in the Firm Research Information document (in the Suggested Resources) to find at least four current, scholarly, or professional resources that provide the information you need to complete this assessment. Requirements In 4–6 pages, provide a business analysis of the firm you selected. Your analysis should do all of the following: • Analyze the corporate strategy of the selected firm, including product, geographical, and vertical scope in which it operates. Has the firm expanded from its initial product line or field of operation? Does the firm own vertically related activities along the value chain for its products? • Analyze the firm's overall corporate structure and key management systems. Does the firm employ any of the following three elements of corporate strategy: diversification, vertical integration, or globalization? Are global alliances an overall part of the corporate strategy? • Analyze the strategic fit between the business and corporate strategies of the selected firm. Use clear headings and subheadings to organize the key points of your analysis. Your report should be clearly written and communicate effectively to organizational leadership; use correct grammar, spelling and mechanics as expected of a business professional. Cite and reference all sources using current APA style. Additional Requirements • References: Support your business analysis with at least four academic resources from the Capella University Library. • APA Style: Use proper APA style for all citations and references. • Length: 4–6 double-spaced, typed pages, not including the references list or title page. • Written communication: Demonstrate graduate-level writing skills through accurate communication of thoughts that convey the overall goals of the analysis and do not detract from the message. • Font: Times New Roman, 12 point. • All papers must have abstract, introduction, conclusion Note: Faculty may also use the Writing Feedback Tool to provide feedback on your writing. In the tool, click the linked resources for helpful writing information. Corporate Strategy Scoring Guide Criteria Proficient Distinguished Analyzes the corporate strategy of the selected firm, including product, geographical, and vertical scope. Analyzes the corporate strategy of the selected firm, including product, geographical, and vertical scope and summarizes key findings. Analyze the firm's overall corporate structure and key management systems. Analyzes the firm's overall corporate structure and key management systems. Analyzes the firm's overall corporate structure and key management systems and summarizes key findings. Analyze the strategic fit between the business and corporate strategies of the selected firm. Analyzes the strategic fit between the business and corporate strategies of the selected firm. Synthesizes the strategic fit between the business and corporate strategies of the selected firm. Analyze the corporate strategy of the selected firm, including product, geographical, and vertical scope. Write coherently to support a Writing coherently supports a Writing is coherent, central idea (in appropriate APA central idea in appropriate APA using evidence to Criteria Proficient format) with correct grammar, format, with few errors of usage, and mechanics as expected grammar, usage, and of a business professional. mechanics. Distinguished support a central idea in a consistently appropriate APA format, with correct grammar, usage, and mechanics as expected of a business professional. Research Information Review the following resources to further your understanding of a selected firm to use in your coursework. Use additional resources from the Capella University Library, Internet, your text case studies, or your own research, as needed, for completing the course assessments. Ford Ford is a complex multinational organization that has recently focused on strategic initiatives to address production capacity, supply chain reliability, sustainability, and technological innovation in order to remain competitive in the rapidly changing automotive industry. Grant, R. M., and Jordan, J. (2012). Ford and the world automobile industry in 2012. Hoboken, NJ: Wiley and Sons. Currie, A., Larsen, P. T. (2011, Jun 7). Ambitious goals for Ford. The New York Times. Retrieved from http://www.nytimes.com/2011/06/08/business/08views.html?_r=0 Daniels Fund Ethics Initiative. (n.d). Ford Motor Company manages ethics and social responsibility [PDF]. Retrieved from: https://danielsethics.mgt.unm.edu/pdf/ford-motorcase.pdf Henry, J. (2015). One Ford, part two; Tweaking The master plan. Forbes. Retrieved from http://www.forbes.com/sites/jimhenry/2015/08/30/one-ford-part-two-tweaking-the-masterplan/#3d15b7147333 Miller, D. (2016, April 9). Dispelling 3 Ford Motor Company shareholder concerns. The Motley Fool. Retrieved from http://www.fool.com/investing/general/2016/04/09/dispelling-3-fordmotor-company-concerns.aspx Procter and Gamble This is a huge multinational firm with products you probably buy every day. This business is interesting because the company is focusing on science and technology to help it revise many of its business strategies and contribute to overall company goals for sustainability and corporate social responsibility. Search for the articles by following the instructions in the Library Guide: • Brown, B., & Anthony, S. D. (2011). How P&G tripled its innovation success rate. Harvard Business Review, 89(6), 64–72. • Dillon, K. (2011). I think of my failures as a gift. Harvard Business Review, 89(4), 86–89. • Lafley, A. G., Martin, R. L., Rivkin, J. W., & Siggelkow, N. (2012). Bringing science to the art of strategy. Harvard Business Review, 90(9), 56–66. • Lafley, A. G., & Tichy, N. M. (2011). The art and science of finding the right CEO. Harvard Business Review, 89(10), 66–74. Virgin Group A multinational conglomerate with more than two dozen Virgin-branded companies, Virgin operates in at least 13 regions around the globe, in seven industries (Virgin, n.d.). It becomes apparent that Virgin’s corporate strategies include diversification and globalization, and some argue there are opportunities for Virgin to vertically integrate companies within certain 1 market segments-travel and lifestyle markets, for example. Yet, however Virgin’s corporate strategies are labeled, the brand is the dominant resource that Richard Branson leverages to acquire and develop new business that differentiates Virgin from the competition (Ankeny, 2012). Branson’s philosophy toward management of Virgin companies includes keeping intact the entrepreneurial spirit of firms acquired or merged. He defends his approach to keeping a multitude of individual entrepreneurial companies with the Virgin brand as follows: “Often, owning a number of individual stand-alone companies run by different people can be more effective than having one giant company with lots of people working together” (Maxwell, 2014, And what about making the difficult decisions concerning people heading, para. 2). A strategic assessment of Virgin is an assessment of how well an individual Virgin company fits the Virgin business model. Prahalad and Bettis (1986) might define the business model of Virgin as the dominant logic that describes the rationale for Virgin’s diversification strategy. Choose one of the following Virgin companies to conduct a comprehensive organizational strategic assessment: • Virgin Atlantic. • Virgin Galactic. • Virgin Media. • Virgin Records. References Ankeny, J. (2012, June). Richard Branson on building and empire. Entrepreneur, 40(6), 30–38. Retrieved from https://www.entrepreneur.com/article/223639 Maxwell, C. (2014). Sir Richard Branson. Retrieved from http://www.director.co.uk/sir-richardbranson/ Prahalad, C. K., & Bettis, A. (1986). The dominant logic: A new linkage between diversity and performance. Strategic Management Journal, 7(6), 485–501. Virgin. (n.d.). Find a Virgin company. Retrieved from http://www.virgin.com/company Additional Resources Hunter, M. (2013). Typologies and sources of entrepreneurial opportunity (II). Economics, Management & Financial Markets, 8(4), 69–141. Altman, W. (2009). Branson: The global brand builder. Engineering & Technology, 4(2), 80–81. Rubin, E. N. (2013). Assessing your leadership style to achieve organizational objectives. Global Business & Organizational Excellence, 32(6), 55–66. 2
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Running head: FORD MOTORS CORPORATE STRATEGY

Ford Motors Corporate Strategy
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FORD MOTORS CORPORATE STRATEGY

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Ford Motors Corporate Strategy
Corporate strategy is an instrument that is incredibly important for running a business
organization. Together with business strategy, corporate strategy plays an important role in
providing direction to the activities of an organization. The corporate strategy defines the scope
as well as the direction that an organization takes in its business activities. It looks at all the
aspects of an organization including the businesses and the regions so that it may come up with
an approach to create value. While creating a business strategy, a company must look at its
businesses, their locations and determine the relationship that exists between them. The
relationship between these businesses is essential in the development of a corporate strategy. The
corporate strategy is a consolidation of all the strategies of businesses to come up with a single
direction to guide the activities of a firm. The development of new corporate strategies for Ford
Company has contributed immensely to the reemergence of the company in its quest to stage a
massive competition in the global car market.
Ford Corporate strategy
In the recent past, Ford Motors has faced a lot of challenges that have affected its
operations in the global car market. The financial challenges of 2008, which affected most
sectors in the American economy, had massive effects on its operations. Coupled with the
intensifying level of competition in the globa...

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