In the last Assignment you identified a company (Zynga Inc) and
discussed how your chosen company engages in the three stages of strategic
management. In this assignment you will use that company and identify one
of its competitors (EA Games would be a good company. Financial Reports can be found here: http://investor.ea.com/ ).
The Standard & Poor’s Industry Surveys are good
resources for this activity. Then, using the nine components and nine
characteristics of a mission statement as described in your text, compare the
two mission statements with special emphasis on competitive advantage.
Note: Gaining and sustaining competitive advantage is the essence of
strategic management according to David (2011). Be sure to highlight the
distinctive competence of the two companies to differentiate their
Use credible resources to substantiate your points (1-2 References).