Changing Marketing Strategy

timer Asked: Jun 9th, 2013
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Question description

"Changing Marketing Strategy" Please respond to the following:

  • Chose a company that you feel needs a tweak to its marketing strategy and
    recommend a change. Provide a rationale for your recommendation.

  • In 2011, Netflix made two major blunders that impacted the number of
    subscribers, revenue, and the stock price: the separation of the DVD business
    and the increase in subscription fees. From the first two e-Activities, assess
    the situation today. Determine what price Netflix paid to get where they are

Tutor Answer

School: UC Berkeley

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Thanks, good work

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