Changing Marketing Strategy

Jun 9th, 2013
Anonymous
Category:
Accounting
Price: $10 USD

Question description


"Changing Marketing Strategy" Please respond to the following:


  • Chose a company that you feel needs a tweak to its marketing strategy and
    recommend a change. Provide a rationale for your recommendation.

  • In 2011, Netflix made two major blunders that impacted the number of
    subscribers, revenue, and the stock price: the separation of the DVD business
    and the increase in subscription fees. From the first two e-Activities, assess
    the situation today. Determine what price Netflix paid to get where they are
    today.

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