Marketing Strategy

timer Asked: Jun 9th, 2013
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Question description

"Marketing Strategy" Please respond to the following:

  • Imagine you have been promoted to a brand manager for a frozen pizza. The
    promotion is a challenge being that sales for the pizza have gone backward three
    years in a row. Assess what you will need to know or what questions need to be
    answered before you can size up what is not working about the current strategy.

  • Pick a new product category that has been introduced in the past six months.
    (Be sure to pick a new product category such as the tablet, instead of a newer
    version of an existing product, such as the iPad 2). Develop a strategy to
    assess how to measure the new product’s success or failure over a 12-month
    launch period.

Tutor Answer

School: UIUC

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Awesome! Exactly what I wanted.

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