Marketing Strategy

Jun 9th, 2013
RockCafe
Category:
Accounting
Price: $10 USD

Question description

"Marketing Strategy" Please respond to the following:


  • Imagine you have been promoted to a brand manager for a frozen pizza. The
    promotion is a challenge being that sales for the pizza have gone backward three
    years in a row. Assess what you will need to know or what questions need to be
    answered before you can size up what is not working about the current strategy.

  • Pick a new product category that has been introduced in the past six months.
    (Be sure to pick a new product category such as the tablet, instead of a newer
    version of an existing product, such as the iPad 2). Develop a strategy to
    assess how to measure the new product’s success or failure over a 12-month
    launch period.


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(Top Tutor) Daniel C.
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School: Purdue University
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