Description
hi i have a case study for airbnb and some questions to answer. I have attached the file where the case study is located "Case 1 - Airbnb in 2020" page 427. I need to answer the below questions: We can't use any other material, only what is provided in the case.
- How would you illustrate and compare the business models for Airbnb, large
hotel chains such as Marriott and Hilton, and bed & breakfast operators?
2. What are the general strengths and weaknesses of a) large, hotel chains such as
Marriott and Hilton,
b) bed & breakfasts, and c) Airbnb? Explain how you would
compare and contrast those businesses.
3. In what ways has the lodging consumer changed, and how does Airbnb’s
customer value- proposition meet this change?
4. What key factors may determine a competitive advantage of Airbnb?
5.What are the issues that Airbnb has been facing at the time of the case?
6.What recommendations would you make to Airbnb to improve its
competitiveness in the accommodation market and make it
more sustainable?
Your recommendations should cover what to do about each of the top priority
issues identified in the previous question
Explanation & Answer
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Reviewing Case Study Questions.
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Reviewing Case Study Questions.
Question 1.
It is evident from analyzing the business models of Airbnb, major hotel chains like
Marriott and Hilton, and bed and breakfast owners that these organizations function within the
hospitality industry but take different methods (Thompson, Janes, Peteraf, Sutton, Gamble, &
Strickland, 2013). Airbnb is a peer-to-peer web platform that enables short-term hotel rentals by
bringing tourists and property owners. By charging hosts a portion of each booking and guests a
service fee, it makes money. A vast network of hotels and resorts is owned and operated by huge
hotel chains like Marriott and Hilton, in contrast. They profit from consistent branding and brand
identification by taking reservations for rooms, dining, and extra facilities (Thompson, Janes,
Peteraf, Sutton, Gamble, & Strickland, 2013). On the other hand, bed and breakfast owners often
manage modest, independent hotels that prioritize individualized service and frequently include
breakfast in the cost of rooms. Their primary source of income is room rentals, which frequently
rely on direct bookings and word-of-mouth advertising.
Question 2.
Such large hotel chains profit from well-known brands and constant high-quality service.
They can offer extensive facilities and loyalty programs because of their global presence and
economies of scale. However, they can run higher operational costs and have trouble
customizing the client experience (Thompson, Janes, Peteraf, Sutton, Gamble, & Strickland,
2013). Despite its scaling issues, seasonal demand swings, and perhaps fewer formal amenities,
bed & breakfasts excel at providing distinctive, localized experiences and strengthening
community bonds. The many different types of accommodations, flexible pricing, and
3
opportunities for extra money for hosts are some of Airbnb's strongest points (Thompson, Janes,
Peteraf, Sutton, Gamble, & Strickland, 2013). However, it struggles with issues related to quality
consistency, regional regulat...
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