Description
hi i have a case study for airbnb and some questions to answer. I have attached the file where the case study is located "Case 1 - Airbnb in 2020" . I need to answer the below questions: We can't use any other material, only what is provided in the case. Also we need detailed responses as we need to present
- How would you illustrate and compare the business models for Airbnb, large hotel chains such as Marriott and Hilton, and bed & breakfast operators?
2. What are the general strengths and weaknesses of a) large, hotel chains such as Marriott and Hilton,
b) bed & breakfasts, and c) Airbnb? Explain how you would compare and contrast those businesses.
3. In what ways has the lodging consumer changed, and how does Airbnb’s customer value- proposition meet this change?
4. What key factors may determine a competitive advantage of Airbnb?
5.What are the issues that Airbnb has been facing at the time of the case?
6.What recommendations would you make to Airbnb to improve its competitiveness in the accommodation market and make it more sustainable? Your recommendations should cover what to do about each of the top priority
issues identified in the previous question
Explanation & Answer
Attached.
Case 1 - Airbnb in 2020
Student’s Name
Institution
Prof name
Date
Case 1 - Airbnb in 2020
Question 1-single currency is an optimal currency area
Airbnb
Airbnb relies on the sharing economy. It helps hosts and guests communicate. The portal books
lodgings for hosts and guests. Airbnb earns 11% of each reservation. Airbnb brokers properties,
not owns them.
Big Hotel Chains
Marriott and Hilton, with many rooms, generally operate the same way for decades. They
control many properties worldwide. Hotel rooms can be booked directly or through a third
party. Service, facilities, and loyalty programs are consistent at these businesses. They make
most of their money from room rents, restaurants, spas, and conventions.
B&Bs
Bed & breakfasts are usually run by a single individual or family. This place has few rooms.
Bed and breakfast innkeepers want guests to feel at home. The main source of income is room
rentals, which often include breakfast. Bed and breakfast stays are unique. Tet bale low fits this
case perfectly.
Aspect
Large Hotel Chains (Marriott &
Hilton)
Bed &
Breakfast
Operators
Own or manage numerous
properties
Owns the
properties
Guests book directly or through
third-party sites
Primarily derives revenue from
room bookings and additional
services
Guests book
directly
Revenue
from room
bookings
Revenue
Sources
Airbnb
Acts as an
intermediary, does
not own properties
Guests book stays
directly through
the platform
Earns revenue
from host booking
fees
Property
Variety
Offers a wide
range of property
types, from private
rooms to entire
Offers consistent hotel rooms
homes
with standard amenities
Ownership of
Properties
Booking
Process
Limited
number of
rooms within
a single
property
Personalization
Hosts set their
own prices,
offering
competitive
pricing
Offers
personalized
experiences,
allowing travelers
to choose unique
properties
Amenities
Varies by
property; hosts
may provide
Consistent amenities across
different amenities chain properties
Brand
Recognition
Known for unique
experiences
Pricing
Flexibility...
