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CASE SUMMARY AND REFLECTION
The case study analyzed is about a company called the Diamond Foods Inc., which
started as a walnut cooperative for the farmers. Later in the years after its founding, the
company changed from a cooperative to a public company that attracted many investors.
During the transition, Diamond Foods Inc. management changed from being governed by a
board of directors of the cooperative to being lead by a Chief Executive Officer of the
company. According to the case study reports, ever since Diamond Foods changed into a
publicly traded company, it has been posting significant profits on its financial statements.
However, there is a controversy revolving around Diamond Foods Inc. profit returns. For
instance, the walnut farmers in California have accused the company of underpaying them
since its cessation from being a cooperative. However, the company argues that the walnut
farmers ceased being the company's members and became the firm's suppliers (Gray p.4).
Also, the walnut farmers are bound by periodical contracts. The farmers sign contracts that
cover periods of three, five and ten-year terms that guarantee them a buyer and ready market
for their harvest. Therefore, to understand the controversy involving the Diamond Foods Inc.
and walnut farmers in California, Roberts decided to investigate the case.
Mark Roberts runs ‘Off Wall Street Consulting Group,' which is an investment
research company in Cambridge. Roberts' company has gained a positive reputation as one of
the most credible stock analysts, and Mark's recommendations are highly valued. Therefore,
Roberts' investigation into Diamond Foods Inc. and walnut farmers' case can be used to shed
some light on the issue, which will assist in determining the truth of the matter. In my
opinion, Roberts' Off Wall Street Consulting Group is a suitable company for investigating
the case. This is because the company is an independent institution that seeks to do a robust
analysis on investment research1. The firm outlined the underlying factors and defined the
problems present in the financial statements of Diamond Company. Although the company
may not have been one hundred percent (100%) sure of the predicaments that brought about
the disparity between Diamond Foods Inc. and the walnut farmers, it gave possible issues
present and recommended various solutions that were applicable.
From the case study, it is difficult to understand whether Diamond Foods Inc.
reported growth or not. Additionally, the issue of whether the same company was seeking to
move from a low-profit-margin to a high-profit-margin business via its shift to the snacks
industry remains unexplained. In my opinion, the Diamond Foods Inc. Company aimed at
running its business from low-profit margin to high-profit-margin business. Diamond
Company made the shift into the snacks sector from their core business which was walnuts.
The change came at a time when walnuts were losing their market share in the market and
being replaced and substituted by other forms of nuts such as hazels nuts. Although walnuts
were still the best selling nuts at the time, the market entry o...