Description
In Innovation as Usual: How to Help Your People Bring Great Ideas to Life (2013), Miller and Wedell-Wedellsborg discuss the importance of establishing systems within organizations that promote not only the creativity that results in innovation, but also make it possible for employees to bring innovative ideas to fruition. Miller and Wedell-Wedellsborg argue that a leader’s primary job “is not to innovate; it is to become an innovation architect, creating a work environment that helps . . . people engage in the key innovation behaviors as part of their daily work” (p. 4). Such a work environment must be reinforced by innovation architecture—the structures within an organization that support an innovation, from the brainstorming phase to final realization. The more well developed the architecture and the simpler the processes involved, the more likely employees are to be innovators.
For this assignment, you will research the innovation architecture of at least three companies that are well-known for successfully supporting a culture of innovation. Write a 1,500-word paper that addresses the following:
- What particular elements of each organization’s culture, processes, and management systems and styles work well to support innovation?
- Why do you think these organizations have been able to capitalize on innovation and intrapreneurship while others have not?
- Based on what you have learned, what processes and systems might actually stifle innovation and intrapreneurship?
- Imagine yourself as an innovation architect. What structures or processes would you put in place to foster a culture of innovation within your own organization?
Include in-text citations to at least four reputable secondary sources (such as trade journals, academic journals, and professional or industry websites) in your paper.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
Explanation & Answer
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INNOVATION ARCHITECTURE
1
Innovation Architecture
Name
Course
Date
INNOVATION ARCHITECTURE
2
Innovation Architecture
Adobe Systems
Adobe Systems is a multinational company that deals with software development
systems. The company's primary headquarters is situated in San Jose, California in the United
States. The company has well over 15,000 employees globally, and 40% of them work at the
headquarters. The other countries the company operates at includes the European countries such
as the United Kingdom and Australia. The company's primary products include graphic design,
auto-editing, server, digital marketing software. Others are web design programs and videoediting and visual effects. The head of the company’s innovation, Mark Randall took a challenge
of building an innovative culture in the company.
The company engaged the employees in innovation by creating a project called Adobe
kickbox. The innovative culture if the organization funded over 1000 projects efficiently. The
organization intent was to equip the employees with skills to be innovators. The innovation team
got encouraged to treat the project as a product, not a program. The first instance involved giving
the employees innovative products that they need in a red box. The process took place in a
workshop that lasted two days. After the seminar, the employees, who had the boxes as a
prototype, acted as guinea pigs in an experiment to determine their interest in the involvement of
innovation. The test was successful since only one person from the sixty employees left. The
process intended to figure the likely innovators. The management asked the employees
challenges they face in the innovative process to think how they can remove the barriers to
innovation. To solve some of the problems, the employees had access to credit cards with $1000
to fund their innovation. The management directed the employees to be in charge of their idea
from the first phase of innovati...
