Critique of Advertising Video for Cultural Compentcy

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Business Finance

Description

View the video listed below for example of cultural competency. In a three to five paragraph essay, discuss what you this is culturally competent in the video and what if anything is not. You should also discussion how it could be improve by using cultural compentcy. The final part of your essay should reflect your feelings about using cultural compentency in advertising. You should also discuss how you will employ the concept of cultural competency within you future professions.

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Explanation & Answer

Attached.

Surname 1

Name
Professor
Course
Date
Cultural competence
Cultural competence is the interaction of different people from different cultures and
socio-economic backgrounds. In cultural competence practice, human resources are shared
among people working in NGO’s with people working in government agencies, government
employees have to work with people from different socioeconomic cultures. The video does not
display cultural competence because it has individuals from the black race and discriminates
against women. Tyra made the video for Pepsi; he has severally made video advertisements that
are humorous, this video has however extreme. The video has a goat asking several times for a
drink while it harasses the woman, later in the video the woman is question...


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