Marketing strategy paper

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Business Finance

Description

Choose a company that you believe has a solid marketing campaign strategy. Research the company on line and write a three to four (3 to 4) page paper (not including the cover page or reference page) addressing the questions in the rubric below. The rubric also is attached.

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Marketing Strategy and IMC Paper Paper requirements: Who is the target audience for this campaign? Be as specific as possible. 10 What media is the company using? Show examples. (Advertising? Publicity? Social Media? Promotion?) 10 What is the key message in the campaign? 10 Explain the role of Integrated Marketing Communications in the campaign. In your opinion, how is the company building its brand with this campaign? Reference articles that support your recommendations. Use Wilmington University online Library and other credible sources for cited sources; wikipedia.com not accepted. 25 25 10 Paper Structure: Paper required to be between 3 and 4 pages, not including the cover page or reference page. Perfect spelling, punctuation, grammar, and APA format required (abstract not needed). 10 Total Points 100
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Explanation & Answer

Attached.

Running head: MARKETING STRATEGY

1

Marketing Strategy
Name
Institution

MARKETING STRATEGY

2
Coca-Cola Advertisement Strategy
Target Audience

Coca-Cola Company is one of the world’s best companies that have been on the top for
many years. The company is an all-time successful American company, which is headquartered
in Atlanta, Georgia, America. The company has been enjoyed superiority in the market, and that
is the reason why it is well-known, and the secret behind its success is the marketing strategies
that the company has adapted. Coca-Cola is always ahead of its competitors, and that is the
reason why it is making many across the globe likes enormous profits and its products. Over the
recent years, the company has employed ‘one brand’ strategy (Gupta, 2011). It is a strategy
whereby the Coca-Cola unites three distinct brands under one umbrella of Coca-Cola. This
approach is perfect for the company as it is in a position to reach many people through a single
method.
Under ‘one brand’ approach the company has adapted “TASTE THE FEELING” as a
tagline, which is used to represent the advert. The target audience is the campaign is the youth,
and that is the reason why in the advert the youths are seen drinking Coca-Col...


Anonymous
Awesome! Perfect study aid.

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