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Question 2: Machine Learning a) Which of unsupervised or supervised machine learning is best suited to assessing causatio ...

business analytics and machine learning

Question 2: Machine Learning a) Which of unsupervised or supervised machine learning is best suited to assessing causation? Explain your choice. b) Your analytics team presents you with two sets of results that have improved the organization’s ability to predict customer defections. The first method uses deep learning and has a precision of 85%. The second method uses decision trees and has a precision of 70%. The previous approach had a precision of 40%. i) Make a case for using the results of the deep learning method. ii) Make a case for using the decision tree method. In your answers, consider aspects of customer lifetime value and managerial decision making. c) An analytics team used two different models to predict the likelihood of an outcome. The results from two different analysts are below: Don’s Analysis Actual Positive Negative Predicted Positive 220 100 Negative 30 650 Katie’s Analysis Actual Positive Negative Predicted Positive 170 10 Negative 80 740 i) Use the Confusion Matrix and Index Calculation tables below to calculate the model performance measures. Confusion Matrix Actual Positive Negative Predicted Positive TP FP Negative FN TN Formula Don Calculation Katie Calculation Accuracy (completed as an example) (TP + TN) / (TP + TN + FP + FN) (220 + 650) / (220 + 650 + 100 + 30) 0.87 (170 + 740) / (170 + 740 + 10 + 80) 0.91 Precision TP / (TP + FP) Error rate (FP + FN) / (TP + TN + FP + FN) Recall TP / (TP + FN) Specificity TN / (TN + FP) False positive rate FP / (TN + FP) F-score 2* ((Precision*Recall) / (Precision + Recall)) ii) Describe a medical or business context where you would prefer to use Don’s model. Why do you prefer Don’s model? iii) Describe a medical or business context where you would prefer to use Katie’s model. Why do you prefer Katie’s model? Ian is an intern with the team who claims he made a breakthrough with a model that outperforms both Don’s and Katie’s. The confusion matrix for his model is below: Ian’s Analysis Actual Positive Negative Predicted Positive 249 2 Negative 1 748 iv) What could possibly have gone wrong that would result in his results being invalid? How could this be solved? (15 marks) Question 3: Experiments Jennifer was given the results of an experiment that was designed to determine if a 10% reduction in price on an online shopping portal would lead to an increase in purchases. Control and treatment group were created. These groups are described below: Control Group Treatment Group Number of males 25 25 Number of females 25 25 Average age 47 years 37 years Average spend per visit in the month BEFORE the experiment $25.00 $25.00 Average spend per visit in the month AFTER the experiment $25.00 $29.00 a) Were the control and treatment groups effectively randomized? Why or why not? b) What are the two most likely explanations for the treatment groups showing a higher average spend than the control group? c) What type of analysis could be used to remove one of the possible explanations for the difference in average spend? d) Experiments are useful in helping determine if people have responded due to a stimulus or if they would have responded even without the stimulus. Design an experiment that could demonstrate what proportion of people have responded to a stimulus. These people could be customers or employees within a company. Examples could be an advertising campaign to customers, or a policy of flexible work hours for employees. Requirements: i) How would you pick the treatment and control groups? Fill in the table below to indicate the number of people and 3 important characteristics that describe each group Control Group Treatment Group People Characteristic 1: Characteristic 2: Characteristic 3: ii) Predict the results and state the managerial conclusion you could make from this result. Use the table below to indicate the change in behavior you expect to observe. Control Group Treatment Group Observed behavior before treatment: Observed behavior after treatment: iii) State the managerial action you could take from the results of your experiment. Briefly describe a useful follow-up experiment that would further deepen understanding of why people behaved in the manner observed.

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business analytics and machine learning

Question 2: Machine Learning a) Which of unsupervised or supervised machine learning is best suited to assessing causatio ...

business analytics and machine learning

Question 2: Machine Learning a) Which of unsupervised or supervised machine learning is best suited to assessing causation? Explain your choice. b) Your analytics team presents you with two sets of results that have improved the organization’s ability to predict customer defections. The first method uses deep learning and has a precision of 85%. The second method uses decision trees and has a precision of 70%. The previous approach had a precision of 40%. i) Make a case for using the results of the deep learning method. ii) Make a case for using the decision tree method. In your answers, consider aspects of customer lifetime value and managerial decision making. c) An analytics team used two different models to predict the likelihood of an outcome. The results from two different analysts are below: Don’s Analysis Actual Positive Negative Predicted Positive 220 100 Negative 30 650 Katie’s Analysis Actual Positive Negative Predicted Positive 170 10 Negative 80 740 i) Use the Confusion Matrix and Index Calculation tables below to calculate the model performance measures. Confusion Matrix Actual Positive Negative Predicted Positive TP FP Negative FN TN Formula Don Calculation Katie Calculation Accuracy (completed as an example) (TP + TN) / (TP + TN + FP + FN) (220 + 650) / (220 + 650 + 100 + 30) 0.87 (170 + 740) / (170 + 740 + 10 + 80) 0.91 Precision TP / (TP + FP) Error rate (FP + FN) / (TP + TN + FP + FN) Recall TP / (TP + FN) Specificity TN / (TN + FP) False positive rate FP / (TN + FP) F-score 2* ((Precision*Recall) / (Precision + Recall)) ii) Describe a medical or business context where you would prefer to use Don’s model. Why do you prefer Don’s model? iii) Describe a medical or business context where you would prefer to use Katie’s model. Why do you prefer Katie’s model? Ian is an intern with the team who claims he made a breakthrough with a model that outperforms both Don’s and Katie’s. The confusion matrix for his model is below: Ian’s Analysis Actual Positive Negative Predicted Positive 249 2 Negative 1 748 iv) What could possibly have gone wrong that would result in his results being invalid? How could this be solved? (15 marks) Question 3: Experiments Jennifer was given the results of an experiment that was designed to determine if a 10% reduction in price on an online shopping portal would lead to an increase in purchases. Control and treatment group were created. These groups are described below: Control Group Treatment Group Number of males 25 25 Number of females 25 25 Average age 47 years 37 years Average spend per visit in the month BEFORE the experiment $25.00 $25.00 Average spend per visit in the month AFTER the experiment $25.00 $29.00 a) Were the control and treatment groups effectively randomized? Why or why not? b) What are the two most likely explanations for the treatment groups showing a higher average spend than the control group? c) What type of analysis could be used to remove one of the possible explanations for the difference in average spend? d) Experiments are useful in helping determine if people have responded due to a stimulus or if they would have responded even without the stimulus. Design an experiment that could demonstrate what proportion of people have responded to a stimulus. These people could be customers or employees within a company. Examples could be an advertising campaign to customers, or a policy of flexible work hours for employees. Requirements: i) How would you pick the treatment and control groups? Fill in the table below to indicate the number of people and 3 important characteristics that describe each group Control Group Treatment Group People Characteristic 1: Characteristic 2: Characteristic 3: ii) Predict the results and state the managerial conclusion you could make from this result. Use the table below to indicate the change in behavior you expect to observe. Control Group Treatment Group Observed behavior before treatment: Observed behavior after treatment: iii) State the managerial action you could take from the results of your experiment. Briefly describe a useful follow-up experiment that would further deepen understanding of why people behaved in the manner observed.

Consider Mary's experiment regarding whether learning of 6th graders on a math lesson is affected by background noise leve ...

Consider Mary's experiment regarding whether learning of 6th graders on a math lesson is affected by background noise level. Mary has collected her data. What is the null hypothesis for her study? What is the alternative hypothesis for her study? What are the assumptions that must be met about her data before she can correctly use an independent t-test to test the hypotheses? Why? How would she see if her data met these assumptions? How much room does she have to violate any of these assumptions and still get accurate results from the t-test? Explain and support your answers.Please respond to the above question using 250 words. Please also use at least 1 reference that is from a peer reviewed article or journal not a website reference. Please also cite the reference in APA 6th edition format. This is tid into the other assignment yu re completing for me (RES-845 Week 4 DQ 1)

probability

Do you use probability in your profession or real life? You most likely do without consciously knowing it. Give one exampl ...

probability

Do you use probability in your profession or real life? You most likely do without consciously knowing it. Give one example of how you have used probability in your life. Were you able to determine the probability based on the classical method, the relative frequency method, or the subjective method? Explain. Now think about all the times you do use probability each day and explain which of the three methods you utilize the most throughout the day, and why.

24 pages

20200421144232ssc 498 Extended Lit Review Gail Ann Guy Cupid

Barriers to naturalization for green cardholders in the United States Virgin Islands. This study examines and seeks to fin ...

20200421144232ssc 498 Extended Lit Review Gail Ann Guy Cupid

Barriers to naturalization for green cardholders in the United States Virgin Islands. This study examines and seeks to find out why people in the ...

2 pages

Regression Analysis

Amazon's net income/loss and sales figures for the Amazon's net income/loss and sales figures for the y = 0.0008x5 - 0.079 ...

Regression Analysis

Amazon's net income/loss and sales figures for the Amazon's net income/loss and sales figures for the y = 0.0008x5 - 0.0794x4 + 2.1587x3 - 5.755x2 - ...

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