Distribution Channel Article Review

User Generated

Mhyh06

Business Finance

Description

Purpose of Assignment

A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting.

Assignment Steps

Resources: University Library article on distribution channels in marketing that is not more than five years old; Marketing: Ch. 1: pg. 4-10; Ch. 2: pg. 40-46, 54-69; Ch. 15: pg. 408-420; Ch. 16: pg. 438-447; Week 4 video

Scenario: You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution strategy to use for its products. You have begun research on the strategies and methods available by reviewing relevant articles on the topic. Based on your article review, you will decide what strategy(ies) is/are best and explain the reasoning behind your conclusion.

Select an article from the University Library that is less than five years old on the role of distribution channels in marketing.

Compose a 1,050-word article review covering the following:

  • Define what a distribution channel is and discuss why it is important to the marketing process.
  • Discuss the differences between direct and indirect distribution channels.
  • Introduce the article and its author(s) and give a brief summary of its core message(s).
  • Analyze the relationship distribution channels have to maintaining a satisfied target market.
  • Compare and contrast similarities and differences in distribution strategies for online versus brick and mortar businesses. Use examples from a company you admire or your own work life examples to illustrate your points.
  • Recommend distribution strategy(ies) for the company and what reasoning led you to conclude this was the best solution.

Cite a minimum of two peer-reviewed sources with one being the article from the University Library.

Format your paper consistent with APA guidelines.

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

Running head: DISTRIBUTION CHANNEL

1

Distribution Channels Article Review
Name
Course Code
Instructor
Date

DISTRIBUTION CHANNEL

2

Distribution Channels Article Review
Introduction
Distribution plays an important role in the market. Each and every firm is supposed to
comprehend how to effectively and efficiently distribute the products in order to make sure these
goods reach the intended consumers in good form without any delay. Therefore, promotional
strategies, marketing distribution channel and digital marketing technology are important
concepts to ascertain. Identifying the target market is likely to reveal need for diversity in the
distribution channels. In this paper, I will explain the meaning of distribution channel and discus
on its importance to a better marketing process. Also, I will describe differences between indirect
and direct distribution channel and introduce the selected article. Finally, the paper will discuss
similarities and differences with distribution strategy for brick and mortar versus online
businesses.
The Distribution Channel and its Importance
A distribution channel refers to the chain of business or intermediary through which the
goods or services pass through until they reach the final consumer. There are different types of
distribution channels in existence (Betancourt. R, R. 2016). Some channels are longer compared
to others. Both channels have some advantages and demerits. The distribution channel includes;
retailers, wholesalers, the internet and distributors. The shorter channels means that we have few
intermediaries for instance goods move direct from producer to the final consumer. The channels
of distribution are very useful because they help consumers to get the goods or products
whenever they need the...


Anonymous
Just what I needed…Fantastic!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags