Attached.

Student 1

Student
Professor
Course
Date
LITE SOFT DRINK
Product design
Soft drinks market has witnessed a huge number of new companies entering the market. How
does the consumer decide which of these to drink he or she should take and when? Lite drink
has faced a stiff competition from the other brands in the market who also provide soft drinks.
This has led to a drop-in sale and it has become quite hard to maintain the sales of the product
in the market. Due to the above-mentioned challenges, some changes have to be effected to the
save the company.
Outward appearance design.
The drink has a huge share of its market consisting of the young people. These young people
are filled with a lot of ambitions and expectations based on their cultures, location and general
changes in technology. Emotional appeal is one of the key things in marketing a product to a
specific target group, especially when it comes to the soft drinks market. The brand aims at
changing the general outward appearance to bring the emotional appeal to these customers.
Research has shown that some themes and artworks are trending in the market and our product
needs to be designed in line with...