Write a short paper-You will perform an external analysis using the PESTEL framework to think through a logical set of reasons for strategic expansion into a foreign market.

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Description

The Company I have chosen-WALMART,

The assigned short papers will prepare you for your final culminating project. Each paper will research a specific topic linked to the final culminating project. Papers will consist of 3-5 pages of content, using a formal writing style based on APA 6th edition, 7th printing guidelines. The title page, table of contents, reference page or pages, appendices are not counted as content.

PESTEL Analysis: You will perform an external analysis using the PESTEL framework to think through a logical set of reasons for strategic expansion into a foreign market.

  • What is the foreign market’s environment as related to the PESTEL framework?
  • What factors in the PESTEL framework are most important when entering the foreign market and why?

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Explanation & Answer

Attached.

Running Head: PESTEL ANALYSIS FOR ENTRY INTO A FOREIGN MARKET 1

PESTEL Analysis For Entry Into A Foreign Market
Institution Affiliation
Date:

PESTEL ANALYSIS FOR ENTRY INTO A FOREIGN MARKET

2

Walmart Incorporation is one of the successful retailers in the world. The corporation
deals in grocery stores, hypermarkets and discounted departmental stores (Smith, 2013). The
corporation has succeeded because it endeavors to supply products at a cheaper price. The
corporation was established in America and it has managed to open branches across many
countries. The PESTEL analysis helps the corporation to identify political, economic, social,
technological, environmental and legal factors that prevail in the new market (Baumann, 2013).
The PESTEL analysis will help the corporation to develop a strategy that will facilitate its
success in the new market.
The political factors in a country determine ease or difficulty of doing business. The
corporation should open branches in countries that have political stability. This is because it will
be guaranteed to make profits without interruptions from instability. The corporation should also
identify whether the government has the goodwill to create a favorable business environment.
The government should be willing to subsidize taxes for new corporations and the tax regime
should be encou...


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I was struggling with this subject, and this helped me a ton!

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