Description
*Implementation
The business process
1. Brand Management
2. Communication Management
3. Distribution Management
*Control
1. Performance evaluation of the plan
a)Adequate goal process
b)Performance gap management
2. Environmental Analysis
a)Opportunities
b)Threats
Explanation & Answer
Attached.
Running head: MARKETING PLAN IMPLEMENTATION
Implementation of a Marketing Plan
Name
Institutional Affiliation
1
MARKETING PLAN IMPLEMENTATION
2
Implementation of a Marketing Plan
A marketing plan is the face of the organization. The project is a detailed marketing
map that will help an organization to grow. It outlines the target market for the company
products as well as their demographics such as buying patterns, level of income among others.
A well-developed marketing plan for a company describes the goals of the organization as
well as the various ways in which it will achieve. The document also highlights the strategies
that the company will use to gain a sustainable competitive advantage that will enable them to
meet their goals. The paper divides the marketing plan into two sections: the business process
and control.
The Business Process
Brand Management
Every firm aims at developing a strong brand which will maintain the loyalty of
customers. Brand management includes good customer re...