Starbucks Paper

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Economics

Description

Market Shares

For this assignment, you will need to research at least two ways Starbucks is trying to increase brand loyalty for its product. See the file attached below for specific details and grading criteria.

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ECO202 – Microeconomics Unit 4, Assignment 1: Market Share Due: Sunday by 11:59 pm at the end of Unit 4. Go to www.starbucks.com and list at least two ways Starbucks is trying to increase brand loyalty for its product. Explain how these activities help Starbucks maintain its market share. Your final product will be a paper that:    Addresses each of the four questions above in total. Is APA fortatted. The body is to be 1 page minimum. The requirements for your assignment are: 1. Answer each question fully 2. Define the overall subject of each question. 3. Cite at least two (2) resources from this week’s materials. Students: Be sure to read the criteria and review the grading rubric on the next page, by which your paper/project will be evaluated, before you write, and again after you write. Evaluation Rubric for Unit 4 Assignment 1 CRITERIA Overview of the Topic Deficient 0-13 Points Does not provide an adequate overview or is missing. 0-11 Points Questions unanswered and/or poorly answered. 0-5 Points References to Course Materials Less than 2 references, no assimilation to the questions. Complet e Answers APA Format Writing Quality 0-1 Point Format has errors that impede professional presentation; and/or APA not followed, reference page missing. 0-1 Point More than 7 writing errors, to include spelling and punctuation. Proficient 14-27 Points Overview is presented, though may not be clear or complete. 12-23 Points All questions answered with 1-2 sentence inputs. 6-10 Points 2 references, minimal assimilation to the questions. 2-3 Points APA format and reference page has few errors that do not impede professional presentation. 2-3 Points More than 4 writing errors, to include spelling and punctuation. Exemplary Point s Earne d 28-40 Points Overview is clearly presented including all criteria outlined above. 24-35 Points All questions answered with depth and clarity. 11-15 Points 3 or more references and assimilations show depth and clarity. 4-5 Points APA format and reference page is clear, professional, and error free. 4-5 Points No writing errors. Total 10 0
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Explanation & Answer

Attached.

Running head: MARKET SHARE

1

Market Share
Institution Affiliation
Date

MARKET SHARE

2
Starbucks Increasing Brand Loyalty for Its Product

To increase brand loyalty for its products, Starbucks rewards customers who attain gold
level benefits with free drinks and some get free refills. Secondly, the company usually have
limited time offers “the springs coffee days” where they allow customers to save on 25% off
discount at home coffee.
Starbucks Rewards With Free Drinks and Foods
Starb...


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