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MKT421 University of Phoenix Marketing Concepts and Situations Paper


University of Phoenix

Question Description

About Your Signature Assignment

Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark Assignments are graded with a grading guide or an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for course/program improvements.

Purpose of Assignment

The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager's point of view. Concepts and relationships are discussed with a special focus on aligning one's ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad.

Assignment Steps

Resources: Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440; Week 5 video

Scenario: Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies.

Develop a 1,050-word analysis addressing the following:

  • Describe your organization's mission, vision, and values.
  • Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems.
  • Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business' success. Discuss how the concepts help align the organization's values with your values. Explain the reasoning leading to these conclusions.
  • Select two of the following departments and explain marketing's role in coordinating their distinct functions:
    • Distribution
    • Customer Service
    • Advertising and Public Relations
    • Research and Design
    • Sales
    • Operations or Manufacturing
  • Compare and contrast how culture is likely to impact domestic marketing strategies versus what the company may encounter when doing business abroad such as cultural norms, economics, politics, and legal systems.
  • Explain the actions the company can take to ensure that it evolves with the target at home and the countries it does business in.
  • Discuss any emerging marketing trends that may affect your business.

Cite a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library.

Format your assignment consistent with APA guidelines.

Final Answer

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Marketing Concepts and Situations
Institutional Affiliation


Exports and imports are viewed as economic compliments in the world trade. Imports and export
affect each other conversely because imports in a country are facilitated by exports to other
countries (Kerin, 2017). An increase in imports arises from an increase in national output hence
corresponding increase incomes. Incomes increase demand for imports facilitating global trade.
Camping international uses the imports and exports theory to recognize resurgence of outdoor
lifestyles and demand for cost-effective products.
Mission, vision and core values
Camping international vision is to provide more than a survival manual in the recreational
market. Our mission is provided cost-effective, reliable and functional facilities to all in need of
adventure. Recreational market is full of service providers who assume adventure seekers focus
on comfort and popularity hence end up overcharging their services. Camping international
takes place to address the niche in the market by conducting market research, produce, supply
and distribute the same or more quality of products at a cost fraction of the current market costs.
Our vision aims at creating worldwide facilitation of adventure to all seekers. Providing fair and
reasonable prices attract potential adventure customers. Sometimes new placements are affected
by the cost of establishing new equipment through strive to establish cost-effective utility
facilities. Placing prices high has created massive inflation in the market; our goal is to lower our

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Carnegie Mellon University

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