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Define and provide an example of the listed factors in the attached document. please use some simple words. thanks.
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Running head: FACTORS THAT IMPACT MARKETING DECISIONS
Factors that impact marketing decisions
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FACTORS THAT IMPACT MARKETING DECISIONS
Factors that impact marketing decisions
Economic Environment
Marketing decisions are influenced by the economic environment because of
some significant aspects that have a direct or indirect impact on the business itself.
Marketing plans and strategies will depend on whether the economy is strong or weak.
However, it depends on the type of business; there are some that do well in a weak
economy like fast food restaurants and discount stores. The economic environment
determines the consumer buying power (Boone & Kurtz, 2015)....
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