Description
Overview
The vice president of corporate strategy at the headquarters of your selected firm (Ford, Proctor and Gamble, Virgin Group, or another firm you have selected) has requested that you provide her with a business analysis of your key findings regarding the firm's level of diversification (product scope), geographical and vertical scope, and the overall fit with the business strategy or strategies (identified in Assessment 1 of the course).
Preparation
Use the Internet or resources provided in the Firm Research Information document (in the Suggested Resources) to find at least four current, scholarly, or professional resources that provide the information you need to complete this assessment.
Requirements
In 4–6 pages, provide a business analysis of the firm you selected. Your analysis should do all of the following:
- Analyze the corporate strategy of the selected firm, including product, geographical, and vertical scope in which it operates. Has the firm expanded from its initial product line or field of operation? Does the firm own vertically related activities along the value chain for its products?
- Analyze the firm's overall corporate structure and key management systems. Does the firm employ any of the following three elements of corporate strategy: diversification, vertical integration, or globalization? Are global alliances an overall part of the corporate strategy?
- Analyze the strategic fit between the business and corporate strategies of the selected firm.
Use clear headings and subheadings to organize the key points of your analysis.
Your report should be clearly written and communicate effectively to organizational leadership; use correct grammar, spelling and mechanics as expected of a business professional. Cite and reference all sources using current APA style.
Additional Requirements
- References: Support your business analysis with at least four academic resources from the Capella University Library.
- APA Style: Use proper APA style for all citations and references.
- Length: 4–6 double-spaced, typed pages, not including the references list or title page.
- Written communication: Demonstrate graduate-level writing skills through accurate communication of thoughts that convey the overall goals of the analysis and do not detract from the message.
- Font: Times New Roman, 12 point.
Note: Faculty may also use the Writing Feedback Tool to provide feedback on your writing. In the tool, click the linked resources for helpful writing information.
Explanation & Answer
Here you go. In case of any further inputs, please let me know.All the best!I appreciate working with you!
Running head: PROCTOR AND GAMBLE CORPORATE STRATEGY
P&G Corporate Strategy Analysis
Name
Course
Professor
Date
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PROCTOR AND GAMBLE CORPORATE STRATEGY
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P&G Corporate Strategy Analysis
Proctor and Gamble or P & G as is commonly referred to have managed to grow globally
as a leading distributor and manufacturer of consumable goods having over three hundred brands
in nearly one hundred and eight nations. In1990, the organization was compelled to make
important changes to its corporate strategy in order to reduce cost and achieve an enhanced
business strategy level as well as increase its revenues and profit rates. These changes were
necessitated by the emergence of the global markets standards (Dodgson, Gann, & Salter, 2006).
It was clear for many organizations that for them to succeed in global trade, many regulations
and tariffs had to be subdued or abolished. Therefore, a reasonable solution was to design an
active strategy.
Corporate Strategy of the Firm
A diversified company has two strategic scopes that include competitive or business
strategy and corporate strategy. The competitive strategy concentrates on the establishment of
competitive edge over the competitors. On the other side, the corporate strategy concentrates on
the type of business the organization is involved with as well as the units maintained. The
corporate strategy drives the success of the firm. Procter and Gamble adopted an active global
strategy in 1990, which proved ineffective. Thus, the company later decided to revise it with the
introduction of new changes. The new strategies introduced important changes in the company.
It emphasized more on information technology, development, and research, as well as innovation
(Dodgson, Gann, & Salter, 2006).
The changes meant that the company began focusing on rapidly changing consumer
products. Products began to be highly differentiated. Currently, the company ensures that their
PROCTOR AND GAMBLE CORPORATE STRATEGY
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products meet the tastes and fashions. Differentiation of products means that...
