INTERPERSONAL RELATIONS AND GROUP PROCESSES
Implicit and Explicit Prejudice and Interracial Interaction
John F. Dovidio
Kerry Kawakami
Colgate University
University of Nijmegen
Samuel L. Gaertner
University of Delaware
The present research examined how implicit racial associations and explicit racial attitudes of Whites
relate to behaviors and impressions in interracial interactions. Specifically, the authors examined how
response latency and self-report measures predicted bias and perceptions of bias in verbal and nonverbal
behavior exhibited by Whites while they interacted with a Black partner. As predicted, Whites’
self-reported racial attitudes significantly predicted bias in their verbal behavior to Black relative to
White confederates. Furthermore, these explicit attitudes predicted how much friendlier Whites felt that
they behaved toward White than Black partners. In contrast, the response latency measure significantly
predicted Whites’ nonverbal friendliness and the extent to which the confederates and observers
perceived bias in the participants’ friendliness.
for example, proposed that explicit attitudes shape deliberative,
well-considered responses for which people have the motivation
and opportunity to weigh the costs and benefits of various courses
of action. Implicit attitudes, alternatively, influence responses that
are more difficult to monitor and control (e.g., some nonverbal
behaviors) or responses that people do not view as an indication of
their attitude and thus do not try to control. Chen and Bargh (1997)
also posited that the activation of implicit evaluations and associations can influence, often without the individual’s awareness or
intention, nonverbal behavior in systematic ways. Similarly, Fazio’s (1990) motivation and opportunity as determinants of processing (MODE) model suggests that behavioral decisions may
involve conscious deliberation or occur as spontaneous reactions
to an attitude object or issue. When people have the opportunity
(e.g., sufficient time) and motivation (e.g., concern about evaluation) to assess the consequences of various actions, explicit attitudes primarily influence responses as people reflect on the relevant attitudes. When the opportunity is not permitted (e.g., because
of time pressure) or the motivation is absent (e.g., because the task
is unimportant), implicit attitudes are more influential.
Recent research examining explicit and implicit measures of
racial attitudes suggests that both are systematically related to
behavior, but to different types of behavior. For example, a study
by Fazio, Jackson, Dunton, and Williams (1995) found that direct
ratings concerning the legitimacy of the Rodney King verdict and
the illegitimacy of the anger of the Black community were correlated with explicit, self-reported prejudice (as measured by the
Modern Racism Scale; McConahay, 1986) but not with an implicit
response-latency measure. The implicit measure, however, corre-
Attitudes serve a fundamental function by subjectively organizing the environment and orienting perceivers to objects and persons in it. However, people do not have to be aware of the
operation of attitudes for attitudes to be influential; attitudes can be
implicit as well as explicit. In contrast to explicit attitudes, which
are exemplified by the attitudes measured by traditional self-report
measures, implicit attitudes are evaluations that are automatically
activated by the mere presence (actual or symbolic) of the attitude
object and commonly function without a person’s full awareness
or control (Greenwald & Banaji, 1995). Implicit and explicit
attitudes may or may not be consistent (Blair, 2001; Dovidio,
Kawakami, & Beach, 2001; Wilson, Lindsey, & Schooler, 2000),
and they commonly diverge for socially sensitive issues (Dovidio
& Fazio, 1992). The present research examines how implicit and
explicit racial attitudes of Whites relate to behaviors and impressions in interracial interactions.
Not only can implicit and explicit attitudes be largely dissociated, they also can influence behavior in different ways (Bargh,
1999; Dovidio & Fazio, 1992; Fazio, 1990). Wilson et al. (2000),
John F. Dovidio, Department of Psychology, Colgate University; Kerry
Kawakami, Department of Social Psychology, University of Nijmegen,
Nijmegen, the Netherlands; Samuel L. Gaertner, Department of Psychology, University of Delaware.
This research was supported in part by National Institute of Mental
Health Grant MH 48721 to John F. Dovidio and Samuel L. Gaertner.
Correspondence concerning this article should be addressed to John F.
Dovidio, Department of Psychology, Colgate University, Hamilton, New
York 13346. E-mail: jdovidio@mail.colgate.edu
Journal of Personality and Social Psychology, 2002, Vol. 82, No. 1, 62– 68
Copyright 2002 by the American Psychological Association, Inc. 0022-3514/02/$5.00
DOI: 10.1037//0022-3514.82.1.62
62
BIAS AND INTERACTION
lated with perceptions of participant friendliness by a Black interviewer, reflecting more subtle and indirect manifestations of racial
bias. Participants’ Modern Racism Scale scores did not predict
these responses.
Also consistent with the Fazio (1990) and Wilson et al. (2000)
general attitude frameworks, Dovidio, Kawakami, Johnson, Johnson, and Howard (1997) hypothesized that the relationship between racial attitudes and behavior may be affected by the way
attitudes are measured and the type of behavior being examined.
Their research revealed that whereas self-reported prejudice predicted more deliberative behaviors, a response-latency measure of
implicit prejudice predicted spontaneous behaviors. In particular,
only explicit, self-reported prejudice predicted deliberative bias in
evaluating a Black relative to a White interviewer. In contrast, the
implicit but not the explicit measure predicted the extent to which
White participants showed more spontaneous nonverbal behaviors
(i.e., a higher rate of blinking and less eye contact) associated with
discomfort or other negative feelings with a Black than with a
White partner.
To the extent that implicit and explicit racial attitudes shape the
everyday behaviors of Whites toward Blacks, these potentially divergent influences, which can produce mixed messages, can interfere
with the communication and trust that is critical to developing longterm positive relations between Blacks and Whites. We suggest that
different and sometimes contradictory behaviors of Whites toward
Blacks in interracial interaction can help to contribute to the climate of
miscommunication, misperception, and distrust that characterizes
contemporary Black–White relations in the United States. For example, Blacks perceive racial discrimination to be more pervasive and
damaging to Blacks than do Whites (Hochschild, 1995), and they
believe that conspiracies inhibit the progress of Blacks (Crocker,
Luhtanen, Broadnax, & Blaine, 1999). In addition, the majority of
Blacks in America today have a profound distrust for the police and
legal system, and about a third are overtly distrustful of Whites in
general (Anderson, 1996).
The present research was designed to extend the work on
implicit racial attitudes by exploring their role in shaping the
behaviors of Whites during interracial interactions and influencing
impressions formed by White and Black interactants. In particular,
we propose that during an interracial interaction Whites and
Blacks have fundamentally different perspectives on the attitudes
and actions related to Whites. Whites have full access to their
explicit attitudes and are able to monitor and control their more
overt and deliberative behaviors. They do not have such full access
to their implicit attitudes or to their less monitorable behaviors. We
expect that as a consequence, Whites’ beliefs about how they are
behaving or how Blacks perceive them are based primarily on their
explicit attitudes and their more overt behaviors, such as the verbal
content of their interaction with Blacks, and not on their implicit
attitudes or less deliberative (i.e., nonverbal) behaviors. We acknowledge that verbal behaviors may have significant implicit
influences and that nonverbal behaviors can be deliberately regulated with some success, and this control can be improved by
practice, experience, and knowledge (DePaulo & Friedman, 1998).
Nevertheless, people generally monitor and control their nonverbal
behaviors less frequently and effectively than they do their verbal
behaviors. Thus, nonverbal behaviors represent relatively spontaneous social behaviors.
63
In contrast to the perspective of participants, the perspective of
their partners in an interaction allows them to attend to both the
spontaneous (e.g., nonverbal) and the deliberative (e.g., verbal)
behaviors of Whites. To the extent that Whites may have implicit
negative racial attitudes, these attitudes may be reflected in more
negative nonverbal behaviors (Dovidio et al., 1997) in their interactions with Blacks than in their interactions with Whites. People
generally rely heavily on nonverbal behaviors when interpreting
others’ behaviors, especially when there is an inconsistency between verbal and nonverbal behavior (Mehrabian, 1972). Furthermore, Blacks may be particularly sensitive to the nonverbal behaviors in interracial interactions. As Vorauer and Kumhyr (2001)
have recently demonstrated, minority group members are attuned
to negative behaviors of majority group members that could reveal
their prejudice, and detecting these behaviors makes minority
group members less satisfied with the interaction (Shelton, 2000).
In the present research, we assessed perceptions of interracial
interactions by Whites and Blacks and related these perceptions to
White participants’ explicit and implicit attitudes. We first assessed the implicit attitudes using Dovidio et al.’s (1997) responselatency priming technique and explicit racial attitudes using
Brigham’s (1993) Attitudes Toward Blacks Scale. Then we arranged interracial conversations around a race-neutral topic. To
provide baseline interaction measures and to control for individual
differences in interaction styles that could obscure race-related
responses, we also had participants interact with a White partner.
We videotaped the interactions and subsequently had one set of
coders rate the nonverbal and verbal behaviors of White participants and another set of coders rate their global impressions of
participants from a videotape recorded from the partners’ perspective. Our primary focus was on racial biases (i.e., differences in
response to Black and White partners) in verbal and nonverbal
behavior exhibited by Whites during their interactions, the extent
to which White participants perceived their friendliness to differ
for Black relative to White partners, and the extent to which their
partners and additional observers perceived differences in White
participants’ responses to Black and White partners.
We hypothesized that in these interracial interactions White
participants would rely on their explicit, self-reported racial attitudes to shape deliberative behaviors such as their friendliness of
verbal behavior toward Black relative to White partners. Explicit
racial attitudes and participants’ verbal behavior, in turn, were
expected to predict Whites’ impressions of how friendly they
behaved in interactions with the Black relative to the White partner. Implicit racial attitudes, measured with response latencies, and
racial bias in White participants’ nonverbal behaviors were not
expected to predict these impressions because they are not easily
monitored by the participants.
We also anticipated, on the basis of our previous research, that
White participants’ implicit racial attitudes would predict biases in
their nonverbal friendliness. We further hypothesized that for Black
and White partners and independent observers, who could monitor
both the White participants’ deliberative actions (verbal behaviors)
and more spontaneous and subtle behaviors (nonverbal behaviors),
perceptions of bias in participants’ friendliness would relate significantly to perceptions of bias in participants’ nonverbal behaviors and
to participants’ implicit attitudes. Finally, as a consequence of their
different perspectives and their reliance on different cues, we also
DOVIDIO, KAWAKAMI, AND GAERTNER
64
expected that participants’ perceptions of their own racial biases and
their partners’ perceptions would be only weakly related.
Method
Participants
Fifteen male and 25 female White undergraduates from a northeastern
liberal arts college participated to fulfill one option of a course requirement. Participants were selected randomly from the pool of 143 potential
participants to be invited to be in the study. These participants completed
Brigham’s (1993) 20-item Attitudes Toward Blacks Scale at the beginning
of the semester. Item responses were assessed on a 5-point (1 ⫽ agree
strongly to 5 ⫽ disagree strongly) scale. Cronbach’s alpha was .83, and the
mean was 46.2.
Procedure
Participants were informed that they would be in two different experiments that were being conducted sequentially to save time. The “first
study,” which was described as a decision task, assessed implicit racial
attitudes. The “second study,” which was introduced as an investigation of
the acquaintance process, examined Whites’ behaviors and Whites’ and
Blacks’ impressions in interracial interaction.
Decision task and implicit attitudes. To measure implicit prejudice, we
used a decision task in which participants were first presented with priming
stimuli and then asked to make a decision about a word that followed
(Dovidio et al., 1997). Test stimuli for the task included schematic faces of
two Black and two White men and women constructed with Mac-a-Mug
(Shaherazam, 1985) software and positive (i.e., good, kind, and trustworthy) and negative (i.e., bad, cruel, and untrustworthy) nonstereotypic characteristics. The 2.00 ⫻ 1.75 in. (10.16 ⫻ 4.45 cm) facial primes in the
present study were presented subliminally on a Macintosh Power PC
for 22.5 ms and then immediately masked by geometrical figures that fully
covered the area of the screen occupied by the facial and control primes.
Specifically, a P within an oval, signifying a person, or an H within a
rectangle, representing a house, appeared on the screen for 250 ms. The test
word (a positive or negative word or one of the six words that do not
normally describe persons) was then presented until the participant pressed
the decision key or for up to 750 ms. Participants were to decide whether
the test word could ever describe a person (when a P appeared) or a house
(when an H appeared). There was a 1.5-s interval between trials.
Consistent with the Dovidio et al. (1997) study, the experiment consisted
of 120 trials. The 60 trials of theoretical interest included six persondescriptive words paired with a White female face, Black female face,
White male face, Black male face, and control (i.e., X) prime presented
once to the left of the fixation point and once to the right of the fixation
point. Six house descriptors (i.e., drafty, furnished, leaky, roomy, thatch,
wooden) paired with the person and control primes were used for the 60
distractor trials. Two orders of the stimuli (one the reverse of the other) and
the locations of the yes and no keys (Z and M on the keyboard) were
counterbalanced across participants. Debriefing revealed that all participants were unaware of the facial primes.
The primary dependent measure was the response latency of each prime
category–test word combination. An error was scored if, following the
person-category cue, the participant gave no response or indicated that the
person-descriptive test word could not describe a person. Response latencies that were three or more standard deviations beyond each participant’s
mean were identified as outliers and excluded from the analysis. The error
and outlier rates were low (2.8%) and unrelated to the experimental
conditions. The remaining response times were subjected to a logarithmic
transformation, as in Dovidio et al. (1997), to reduce the influence of
extreme values. The primary measure of implicit prejudice represented the
degree to which participants responded faster to negative words following
the Black prime (i.e., Black male or female schematic face) than the White
prime (i.e., White male or female schematic face), combined with the
degree to which participants responded faster to positive words following
the White prime than the Black prime (i.e., the weighted combination: 1,
⫺1, ⫺1, 1). As in Dovidio et al. (1997), we excluded from our analyses the
conditions in which the X prime and the house descriptors were presented
to participants. Although the analyses were conducted on the transformed
data, the untransformed means are reported in the text.
Interracial interaction. After completing the first phase, participants
were met by another experimenter, escorted to a different room, and told
that they would be interacting sequentially with two other students in a
“round-robin” set of conversations in an unrelated acquaintance process
study. The room contained two chairs separated by a 3-ft. (0.91-m) square
table, one for the participant and one for the first confederate, who was
ostensibly another participant in the study. The experimenter explained that
the study explored how people interact with other students and that the
session would be videotaped for later evaluation. One camera was situated
behind the participant’s chair and directed toward the confederate’s chair.
Another camera was located behind the confederate’s chair and directed
toward the participant’s chair. Directional microphones on the table recorded the conversation on separate tracks of a stereo audiorecorder.
Because of the limited availability of Black students in the participant
pool (less than 4%), nine confederates, four (two male and two female)
Black and five (two male and three female) White students, were employed
in the study as interaction partners. All confederates received practice to
respond comparably but not in a rigidly scripted way during the interaction.
These students were unaware of the hypotheses of the study and the level
of the participant’s implicit and explicit prejudice.
After the experimenter left the room, a buzzer signaled for the first
conversation to begin. The topic for both of the confederates was as
follows: “Dating in the current era has some advantages and disadvantages
to dating in earlier periods. Please consider and discuss what you personally feel are these advantages and disadvantages.” This issue was pretested
to be race and gender neutral. After 3 min, another buzzer signaled the end
of the conversation, and the experimenter reentered the room. The confederate was escorted to another room, and both students were asked separately to complete an impression questionnaire. This questionnaire required
respondents to describe on scales ranging from 1 (not at all) to 7 (extremely) their impressions of how they behaved during the interaction and how
the other person behaved.
Five items used by Dovidio et al. (1997) and designed to assess perceived friendliness were of primary interest. These items (i.e., “pleasant”
and the reverse-coded scales of “cruel,” “unfriendly,” “unlikable,” and
“cold”) showed a high degree of internal consistency for the participant’s
ratings of his or her own behavior with the White confederate (␣ ⫽ .94)
and with the Black confederate (␣ ⫽ .92) and for the participant’s ratings
of the behavior of the White confederate (␣ ⫽ .91) and of the Black
confederate (␣ ⫽ .88). The White and Black confederates rated their
impressions of the participant on the same five scales (␣s ⫽ .90 and .89,
respectively). Because each confederate participated in multiple sessions,
we computed z scores on the ratings of and by each confederate.
After collecting the questionnaire, the experimenter left the room and
returned with a second confederate for another 3-min conversation and
impression ratings. In each session, the confederates were of the same sex
but one confederate was Black and the other was White. The order of
confederate race was counterbalanced across sessions.
At the conclusion of the study, two White female coders (observers)
rated the participants’ nonverbal behaviors from audiotapes and verbal
behaviors from silent videotapes on which only the participant, not the
confederate, was visible. The responses to the same five items of friendliness were averaged for each coder, and reliability between coders was
assessed with the intraclass correlation coefficient. For the nonverbal
coding, the intraclass correlation was .72 for interactions with White
confederates and .66 for interactions with Black confederates. For the
verbal coding, the intraclass correlation was .87 for interactions with White
BIAS AND INTERACTION
confederates and .90 for interactions with Black confederates. We averaged
together the ratings of the two coders to obtain measures of nonverbal and
verbal friendliness for each conversation.
Two White male coders (observers) who viewed the full videotapes of
the participant that included both verbal and nonverbal information judged
the overall friendliness of the participants on the same five scales for each
of the conversations. The intraclass correlation between these observers in
ratings of friendliness was .86 for interactions with White confederates and
.84 for interactions with Black confederates. We averaged these observer
ratings to form measures of overall friendliness.
As in earlier research by Dovidio et al. (1997), the responses toward and
by the White confederate were used as baseline scores to assess racial bias
in responding. That is, racial bias in nonverbal friendliness was computed
as the extent to which participants were judged to exhibit more friendliness
nonverbally with the White than with the Black partner; racial bias in
verbal friendliness was calculated as the extent to which participants were
rated as showing more friendliness verbally with the White than with the
Black partner. Analogously, perceived bias in friendliness by the White
participant was computed as the extent to which self-reported friendliness
with the White partner was greater than self-reported friendliness with the
Black partner. Perceived bias in friendliness by the confederates and by
independent observers was the difference between the ratings of the participant’s friendliness with the White confederate and the ratings of the
participant’s friendliness with the Black confederate.
Results
No differences were obtained as a function of sex of participant,
sex of confederate, whether participants were of the same or of a
different sex than the confederates, or the order in which participants interacted with Black and White confederates. Thus, these
variables were excluded from subsequent analyses.
Analyses of the response-latency measure of implicit prejudice
replicated previous research (Dovidio et al., 1997, 2001) demonstrating an overall bias against Blacks by Whites. The mean
response latency (raw score M ⫽ 84.62 ms, SD ⫽ 75.47) differed
significantly from zero, t(39) ⫽ 5.24, p ⬍ .001. These effects for
race of the stimulus person were consistent across sex of participant and sex of the stimulus face: An analysis of variance revealed
no significant effects associated with sex. Furthermore, this measure of implicit prejudice was essentially dissociated from
Brigham’s (1993) explicit prejudice scale, r(38) ⫽ ⫺.09, p ⫽ .58
(see also Blair, 2001; Dovidio et al., 2001).
Because the main focus of this study is on perceptions of the
participants’ behaviors by the participants themselves, by Black
and White confederates, and by White observers, we attempted to
keep the behaviors of White and Black confederate interaction
partners similar. To achieve this goal, we instructed the confederates to respond in similar ways across the interactions. We therefore did not expect the participants’ perceptions of the White
relative to the Black confederate’s friendliness to relate to any of
the other measures in the study. Preliminary analyses of participants’ ratings of the Black confederate’s friendliness relative to the
White confederate’s friendliness were not significantly related to
the participants’ Attitudes Toward Blacks score, r(38) ⫽ ⫺.02, p
⬍ .89; response latency score, r(38) ⫽ .11, p ⬍ .49; bias in verbal
behavior, r(38) ⫽ .06, p ⬍ .69; bias in nonverbal behavior, r(38) ⫽
⫺.07, p ⬍ .69; bias in self-perceived friendliness, r(38) ⫽ .10, p ⬍
.52; or bias in friendliness as perceived by the confederates,
r(38) ⫽ ⫺.06, p ⬍ .72. Data were thus collapsed across confederates for the subsequent analyses. The correlations among the
main measures in the study are summarized in Table 1.
65
Table 1
Correlations Among Explicit and Implicit Prejudice, Verbal and
Nonverbal Behavior, and Bias in Self- and Others’ Perceptions
of Participant’s Friendliness
Variable
2
3
4
5
1. Explicit
prejudice
2. Implicit
prejudice
3. Verbal
behavior
4. Nonverbal
behavior
5. Selfperceptions
6. Confederate
perceptions
⫺.09
.40*
.02
.33*
.04
.41*
.05
.08
.36*
⫺.07
6
Observer
perceptions
⫺.14
⫺.12
.40*
⫺.17
.43*
⫺.15
.34*
.32*
.11
.12
.52*
* p ⬍ .05.
Does Explicit Prejudice Primarily Predict Verbal
Friendliness?
As expected, White participants’ scores on the Attitudes Toward
Blacks Scale, a measure of explicit prejudice, were related to the
ratings of participants’ racial bias in verbal friendliness made from
the videotapes, r(38) ⫽ .40, p ⬍ .01, but not the ratings of their
bias in nonverbal friendliness, r(38) ⫽ .02, p ⬍ .90. This predicted
relationship between explicit prejudice and observer ratings of
participants’ bias in verbal friendliness was significant above bias
in nonverbal behavior, partial r(37) ⫽ .40, p ⬍ .01.
Does Implicit Prejudice Primarily Predict Nonverbal
Friendliness?
Also consistent with predictions, the response-latency measure
of implicit prejudice related to White participants’ racial bias in
nonverbal friendliness, r(38) ⫽ .41, p ⬍ .01, but not to their verbal
friendliness, r(38) ⫽ .04, p ⬍ .79. This relationship between
implicit attitudes and nonverbal friendliness was also significant
when we controlled for bias in verbal behavior, partial r(37) ⫽ .41,
p ⬍ .01.
Do Whites’ Self-Perceptions of Their Friendliness Relate
Primarily to Explicit Attitudes and Verbal Behavior?
The results concerning participants’ self-perceived bias in
friendliness and their explicit attitudes and verbal behavior are also
consistent with the predictions. As anticipated, participants’ bias in
self-perceived friendliness was related to their explicit prejudice,
r(38) ⫽ .33, p ⬍ .04, but not to their implicit prejudice, r(38) ⫽
.05, p ⬍ .76. A hierarchical regression in which Whites’ selfperceptions of friendliness were predicted first from explicit prejudice and implicit prejudice and then from the interaction of the
two revealed only a significant effect for explicit prejudice,  ⫽
.33, t(36) ⫽ 2.14, p ⬍ .04. Also as anticipated, bias in selfperceived friendliness was related to participants’ verbal behavior,
r(38) ⫽ .36, p ⬍ .02, but not to their nonverbal behavior, r(38) ⫽
⫺.07, p ⬍ .69. In another hierarchical regression, in which verbal
66
DOVIDIO, KAWAKAMI, AND GAERTNER
friendliness, nonverbal friendliness, and their interaction were the
predictors, only verbal behavior significantly related to participants’ self-perceptions of friendliness,  ⫽ .36, t(36) ⫽ 2.37, p ⬍
.03. Thus, as hypothesized, Whites’ self-perceived racial bias in
the interactions was related primarily to their explicit attitudes and
their verbal behavior.
Although it is not a focus of the present research, we further
explored whether observer ratings of participants’ bias in verbal
behavior mediated the relationship between explicit prejudice and
participants’ bias in self-perceived friendliness (Baron & Kenny,
1986). Consistent with mediation, scores on the Attitudes Toward
Blacks Scale independently predicted bias in participants’ selfperceived friendliness,  ⫽ .33, t(38) ⫽ 2.12, p ⬍ .04, and in
participants’ verbal friendliness,  ⫽ .40, t(38) ⫽ 2.67, p ⬍ .01.
However, unsupportive of mediation, the relationship between
attitudes toward blacks and bias in self-perceived friendliness was
not significantly reduced, Sobel test z ⫽ 1.41, p ⬍ .16, when
observer ratings of verbal friendliness were considered
simultaneously.
Do Confederates’ Perceptions of Bias Relate Primarily to
Implicit Attitudes and Nonverbal Behavior?
As predicted, confederate partners’ perceptions of racial bias in
the friendliness of the participants were related to participants’
response latency score, r(38) ⫽ .40, p ⬍ .01, but not to their
Attitudes Toward Blacks score, r(38) ⫽ ⫺.14, p ⬍ .40. When
explicit prejudice, implicit prejudice, and their interaction were
considered as predictors in a hierarchical regression, only the
response latency measure of implicit prejudice was significantly
associated with confederate partners’ perceptions of bias,  ⫽ .39,
t(36) ⫽ 2.63, p ⬍ .02. In addition, the bias perceived by confederates during the interaction was related to observer ratings of
participants’ nonverbal friendliness, r(38) ⫽ .34, p ⬍ .03, but not
to ratings of participants’ verbal friendliness, r(38) ⫽ ⫺.17, p ⬍
.30. In the hierarchical regression including verbal friendliness,
nonverbal friendliness, and their interaction, only nonverbal
friendliness significantly predicted the bias perceived by confederates,  ⫽ .36, t(36) ⫽ 2.37, p ⬍ .03. As anticipated, therefore,
confederates’ perceptions of bias did relate primarily to participants’ implicit attitudes and their nonverbal friendliness.
Inconsistent with mediation, however, supplementary analyses
demonstrated that although implicit prejudice separately predicted
bias in friendliness from the confederates’ perspective,  ⫽ .40,
t(38) ⫽ 2.73, p ⬍ .01, and in observer ratings of participants’
nonverbal behavior,  ⫽ .41, t(38) ⫽ 2.79, p ⬍ .01, the relationship between implicit prejudice and perceived bias by confederates
was not significantly reduced, z ⫽ 1.20, p ⬍ .25, when observer
ratings of participants’ nonverbal behavior were considered
simultaneously.
Do Participants’ Impressions of Their Own Bias and
Others’ Impressions Relate?
Finally, because participants and their partners have different
perspectives, have access to different information, and weigh that
information differently, we expected that the relationship between
participants’ perceptions of their own racial biases and their partners’ perceptions of the participants’ bias would be weakly related.
As predicted, the correlation between these two measures was
nonsignificant, r(38) ⫽ .11, p ⬍ .50. In addition, we found that
independent observers who viewed the full videotapes of participants from the visual perspective of the confederate partners
formed impressions similar to those of the partners (see Table 1).
The correlation between the impressions of these observers and of
the confederate partners was significant, r(38) ⫽ .52, p ⬍ .001,
and observer impressions of participants’ friendliness and participants’ self-impressions of friendliness were unrelated, r(38) ⫽
.12, p ⬍ .47. Thus, consistent with our hypothesis of the importance of perspective and its effect on how people weigh information, participants and others formed largely unrelated impressions
of how biased participants behaved.
Discussion
The present research extends previous research on Whites’
racial attitudes, different types of bias toward Blacks (Dovidio et
al., 1997), and priming effects on social interaction processes
(Chen & Bargh, 1997) by examining how implicit and explicit
attitudes relate to different perceptions of Whites and Blacks in
actual interracial interactions. In particular, whereas previous work
has helped to identify the relation between activation of implicit
attitudes and nonverbal behavior, our research demonstrates how
implicit and explicit attitudes can systematically influence nonverbal and verbal behaviors in interactions and how these attitudes
can lead to different perceptions by White and Black interactants.
In our study, White participants and their partners relied on different information and formed different impressions of their interaction. These findings support earlier arguments that understanding the nature of interracial interaction is critical to understanding
race relations (Devine & Vasquez, 1998).
The present research also contributes to the emerging literature
on the predictive validity of implicit measures (Fazio et al., 1995;
McConnell & Leibold, 2001) and helps to identify when and how
implicit measures relate to behavior. In general, the pattern of
results we observed was consistent with our hypotheses that explicit attitudes would primarily predict deliberative behaviors and
implicit attitudes would mainly predict spontaneous behaviors
(Fazio, 1990; Wilson et al., 2000). Specifically, we found that
Whites’ explicit racial attitudes were reflected in the bias of their
verbal behaviors toward Black relative to White confederates and
their perception of their own friendliness toward White in comparison with Black partners. In contrast, Whites’ implicit evaluative associations significantly predicted their nonverbal friendliness and confederates’ and observers’ perceived bias in the
participants’ friendliness. As a consequence of their different perspectives and reliance on different cues, participants’ perceptions
of their own racial biases and their partners’ perceptions of the
participants’ biases were only weakly related. Observers who
shared the confederates’ visual perspective, however, had similar
impressions.
Despite this support for our theorizing, we acknowledge both
practical and conceptual limitations. In particular, there is not an
established taxonomy that identifies deliberative from spontaneous
behaviors. As noted earlier, although nonverbal behaviors are
relatively more spontaneous than are verbal behaviors, nonverbal
behaviors are controllable to some extent, and many verbal behaviors, particularly in on-line speech, can have significant implicit
BIAS AND INTERACTION
influences (DePaulo & Friedman, 1998). Moreover, some forms of
nonverbal behavior may be less spontaneous than others (e.g.,
leaning forward vs. eye contact), whereas some aspects of verbal
behavior are less controllable than others (e.g., speech errors vs.
specific content). Depending on a person’s awareness of the purpose of a task, its relevance to one’s attitudes (e.g., descriptions of
a fictitious person named Donald; see Devine, 1989), and the
immediate demands on the person (Fazio, 1990), many overt forms
of evaluation may also reflect implicit more than explicit influences. Thus, future research might productively consider a more
fine-grained analysis of verbal and nonverbal behavior (McConnell & Leibold, 2001) that considers the specific parameters of the
behavior and conditions under which it is elicited to determine
whether it is primarily spontaneous or deliberative. In addition,
further research may consider how the specific expectations, motivations, and sensitivities of participants in interracial interactions
(Vorauer & Kumhyr, 2001) influence how interactants weigh the
various aspects of their partner’s behavior.
The pattern of relationships we obtained in which self-report
and response-latency measures uniquely predicted a specific set of
responses offers further insight into the operation of explicit and
implicit attitudes. The particular finding that explicit racial prejudice predicted relatively overt biases in verbal behavior but not
more subtle biases in nonverbal behavior may appear, at first
glance, counterintuitive. Empirically, however, this pattern of results is consistent with previous work. Both Dovidio et al. (1997)
and Fazio et al. (1995) found that self-reported prejudice predicted
deliberative bias such as evaluation of Black relative to White
interviewers or assessments of the legitimacy of the Rodney King
verdict but did not predict biases in nonverbal behavior or perceptions of friendliness by participants when interacting with a Black
confederate. Theoretically, these patterns of results suggest that
implicit and explicit attitudes do not simply reflect a continuum on
which the former is a less virulent version of the other but rather
that these attitudes may be separate systems with independent
consequences (Greenwald & Banaji, 1995) and different components in a system of dual attitudes (Wilson et al., 2000).
The exact process by which White participants and their partners developed divergent assessments of the participant’s racial
biases is not yet entirely clear, however. It likely involves more
than differential reliance on biases in verbal and nonverbal behavior. Our analyses indicate that bias in verbal behavior did not fully
mediate the relationship between participants’ self-reported prejudice and their impressions of their bias in friendliness, nor did
bias in nonverbal behavior mediate the relationship between implicit (response latency) prejudice and partners’ or observers’
impressions of racial bias in friendliness. These appeared to be
contributing rather than mediating factors.
One reason for this lack of mediation may be the fact that
whereas the independent and dependent variables (e.g., selfreported attitudes toward Blacks and participants’ self-perceived
bias) were based on measures taken directly from the participants
themselves, the mediating variable was based on others’ judgments
of the participant (e.g., observers ratings of the participants’ verbal
friendliness). Using measures of mediating variables from the
source (e.g., participants’ perceptions of their own verbal friendliness) might offer a more sensitive test of mediation. Another
possible explanation for the absence of mediation is that the
measures of verbal and nonverbal racial biases were based on
67
ratings of friendliness by judges who were focused on isolated
elements of the interaction. Because people involved directly in the
interaction (i.e., the confederates) and those who shared the partner’s visual perspective (i.e., observers) were exposed to a wider
range of cues, they had the freedom to weigh aspects of the
conversations and the nonverbal behaviors in different ways. Thus,
actual interaction partners and people who viewed the full interaction may have used a broader range of codes beyond the isolated
factors to which our judges were exposed to decipher the underlying intentions of participants.
In addition, the effects of implicit attitudes can influence the
nature of interracial interactions in ways that go beyond the scope
of the present research. For instance, under some conditions, the
activation of Whites’ implicit negative associations may initiate
processes that produce a self-fulfilling prophecy in interracial
interactions (Chen & Bargh, 1997; see also Bargh, 1999). In our
research, the confederates maintained, as instructed, a supportive
and friendly demeanor throughout the study. Indeed, our analyses
reveal that our confederates performed in comparable ways that
did not systematically relate to any of the variables of interest. In
contrast, under less constrained and more naturalistic conditions,
the effects of Whites’ implicit racial attitudes, stereotypes, and
nonverbal behaviors can produce systematic changes in the behavior of Black partners that could elicit self-fulfilling prophecy
effects (Word, Zanna, & Cooper, 1974). For example, Chen and
Bargh (1997) demonstrated that subliminal presentation of Black
faces to Whites produced greater hostility in their White interaction partners, presumably due to the activation of Black stereotypes. Furthermore, research by Vorauer and Kumhyr (2001)
showed that Aboriginal Canadians appeared to personalize the
perceived negative behavior of White Canadians during their interaction and experience discomfort and self-directed negative
affect (e.g., self-critical, guilty). In addition, our findings suggest
that under more naturalistic conditions, Blacks may attribute the
behaviors of Whites to explicit rather than implicit prejudice,
thereby assuming that Whites’ negative behavior is intentional,
and Whites may respond with confusion or with their own attributions of the racial biases of Blacks. As a consequence of escalating negative feedback from both interaction partners (Chen &
Bargh, 1997), further race-based negative interaction may result.
Our present study thus complements previous research on implicit influences by examining in detail how implicit racial attitudes can lead to divergent impressions formed by White and
Black interactants, which in turn can represent the initial, critical
steps in the development of interracial self-fulfilling prophecies.
This more comprehensive view of how the prejudices of Whites
shape interpersonal and intergroup processes can help inform
Whites and Blacks of the existence of their different perspectives
and lead them to appreciate the ways unintentional biases can
influence race relations.
References
Anderson, J. (1996, April 29 and May 6). Black and blue. New Yorker, 72,
62– 64.
Bargh, J. A. (1999). The cognitive monster: The case against the controllability of automatic stereotype effects. In S. Chaiken & Y. Trope (Eds.),
Dual-process theories in social psychology (pp. 361–382). New York:
Guilford Press.
68
DOVIDIO, KAWAKAMI, AND GAERTNER
Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable
distinction in social psychological research: Conceptual, strategic, and
statistical considerations. Journal of Personality and Social Psychology, 51, 1173–1182.
Blair, I. V. (2001). Implicit stereotypes and prejudice. In G. B. Moskowitz
(Ed.), Cognitive social psychology: The Princeton Symposium on the
Legacy and Future of Social Cognition (pp. 359 –374). Mahwah, NJ:
Erlbaum.
Brigham, J. C. (1993). College students’ racial attitudes. Journal of Applied
Social Psychology, 23, 1933–1967.
Chen, M., & Bargh, J. (1997). Nonconscious behavioral confirmation
processes: The self-fulfilling consequences of automatic stereotype activation. Journal of Experimental Social Psychology, 33, 541–560.
Crocker, J., Luhtanen, R., Broadnax, S., & Blaine, B. E. (1999). Belief in
U.S. government conspiracies against Blacks among Black and White
college students: Powerlessness or system blame? Personality and Social Psychology Bulletin, 25, 941–953.
DePaulo, B. M., & Friedman, H. S. (1998). Nonverbal communication. In
D. T. Gilbert, S. T. Fiske, & G. Lindzey (Eds.), Handbook of social
psychology (4th ed., Vol. 2, pp. 3– 40). Boston: McGraw-Hill.
Devine, P. G. (1989). Stereotypes and prejudice: The automatic and controlled components. Journal of Personality and Social Psychology, 56,
5–18.
Devine, P. G., & Vasquez, K. A. (1998). The rocky road to positive
intergroup relations. In J. Eberhardt & S. T. Fiske (Eds.), Confronting
racism: The problem and the response (pp. 234 –262). Newbury Park,
CA: Sage.
Dovidio, J. F., & Fazio, R. H. (1992). New technologies for the direct and
indirect assessment of attitudes. In J. Tanur (Ed.), Questions about
survey questions: Meaning, memory, attitudes, and social interaction
(pp. 204 –237). New York: Russell Sage Foundation.
Dovidio, J., Kawakami, K., & Beach, K. (2001). Implicit and explicit
attitudes: Examination of the relationship between measures of intergroup bias. In R. Brown & S. L. Gaertner (Eds.), Blackwell handbook of
social psychology: Vol. 4. Intergroup relations (pp. 175–197). Oxford,
England: Blackwell.
Dovidio, J., Kawakami, K., Johnson, C., Johnson, B., & Howard, A.
(1997). The nature of prejudice: Automatic and controlled processes.
Journal of Experimental Social Psychology, 33, 510 –540.
Fazio, R. H. (1990). Multiple processes by which attitudes guide behavior:
The MODE model as an integrative framework. In M. P. Zanna (Ed.),
Advances in experimental social psychology (Vol. 23, pp. 75–109).
Orlando, FL: Academic Press.
Fazio, R. H., Jackson, J. R., Dunton, B. C., & Williams, C. J. (1995).
Variability in automatic activation as an unobtrusive measure of racial
attitudes: A bona fide pipeline? Journal of Personality and Social
Psychology, 69, 1013–1027.
Greenwald, A. G., & Banaji, M. R. (1995). Implicit social cognition:
Attitudes, self-esteem, and stereotypes. Psychological Review, 102,
4 –27.
Hochschild, J. L. (1995). Facing up to the American dream: Race, class,
and the soul of the nation. Princeton, NJ: Princeton University Press.
McConahay, J. B. (1986). Modern racism, ambivalence, and the Modern
Racism Scale. In J. F. Dovidio & S. L. Gaertner (Eds.), Prejudice,
discrimination, and racism (pp. 91–125). Orlando, FL: Academic Press.
McConnell, A. R., & Leibold, J. M. (2001). Relations among the Implicit
Association Test, discriminatory behavior, and explicit measures of
racial attitudes. Journal of Experimental Social Psychology, 37, 435–
442.
Mehrabian, A. (1972). Nonverbal communication. Chicago: AldineAtherton.
Shaherazam. (1985). Mac-a-Mug (version 2.0) [Computer software]. New
York: Author.
Shelton, J. N. (2000). A reconceptualization of how we study issues of
racial prejudice. Personality and Social Psychology Review, 4, 374 –390.
Vorauer, J. D., & Kumhyr, S. M. (2001). Is this about you or me? Selfversus other-directed judgments and feelings in response to intergroup
interaction. Personality and Social Psychology Bulletin, 27, 706 –719.
Wilson, T. D., Lindsey, S., & Schooler, T. Y. (2000). A model of dual
attitudes. Psychological Review, 107, 101–126.
Word, C., Zanna, M., & Cooper, J. (1974). The nonverbal mediation of
self-fulfilling prophecies in interracial interaction. Journal of Experimental Social Psychology, 10, 109 –120.
Received March 14, 2001
Revision received July 21, 2001
Accepted July 30, 2001 䡲
Purchase answer to see full
attachment