Revise data analysis ppt

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Based on feedback i provided below to revise the whole powerpoint. For final work, you need to revise these points, and also please revise the script. I will upload the original ppt, script and data excel. Readability Labels like this makes it very confusing/difficult to read the graph So many data points like these below are cumbersome and makes it difficult for me to digest any information at all Formatting Having a single formmating issue like this isnt the end of the world, but make sure to double check your work so you dont have multiple. When you start having more than one, then you start appearing to be unprofessional. Content • Include an introduction slide for yourself. • Put your company logo on the first slide • Have an outro slide that allows for questions and answers Bonus • Include appendix slides that would answer any potential questions your audience may have, or to provide further support information which is necessary for the main presentation. Fashion Brand Data Analysis BY: KE YING Introduction ✓ The global fashion industry relies on constantly evolving trends ✓ The branded that products have a limited duration before they expire in the market ✓ The Fashion designers have to adhere to strict timetables for production and delivery. ✓ The fashion industry is highly competitive in the worldwide marketplace. ✓ Brands have to reassess their goals for growth in certain regions and refine their strategy to better suit the geographical areas in which they operate. ✓ In this analysis, different brand categories are analyzed including apparels, cosmetics, luxury and sportswear. List of Key Players and Regions Apparel Brand Name Gap Boss Levi's Benetton Region America Europe America Europe Ralph & Lauren America Zara Europe H&M Europe Cosmetics Sephora Europe Lancome Europe Nivea Europe Estee America Avon America L’Oréal Europe Brand Origin Country France Germany Italy Spain Sweden Switzerland Sportswear Brand Name Region Puma Europe Brand Name Region Adidas Europe Burberry Prada Bulgari Tiffany Armani Polo Swatch Dior Cartier Rolex Gucci Hermès Chanel Louis Vuitton Nike America Luxury Europe Europe Europe America Europe America Europe Europe Europe Europe Europe Europe Europe Europe Apparels Market Analysis Rank of Apparels 120 Growth Rate of Apparels over the Years 100 60.00 80 40.00 20.00 60 0.00 40 -20.00 20 -40.00 -60.00 0 -80.00 -100.00 Gap Boss Levi's Benetton Ralph & Lauren Zara H&M -120.00 Gap Boss Levi's Ralph & Lauren Zara H&M Benetton Cosmetics Market Analysis Ranks on Cosmetics Growth Rate of Cosmetics 50.00 120 40.00 100 80 30.00 60 20.00 40 10.00 20 0.00 Sephora France Lancome France Nivea Germany Estee U.S.A. Avon U.S.A. L’Oréal France Rank2021 Rank2020 Rank2019 Rank2018 Rank2017 Rank2016 Rank2015 Rank2014 Rank2013 Rank2012 Rank2011 Rank2010 Rank2009 Rank2008 Rank2007 Rank2006 Rank2005 Rank2004 Rank2003 Rank2002 Rank2001 0 -10.00 -20.00 Sephora Lancome Nivea Estee Avon L’Oréal Luxury Market Analysis Rank Analysis Growth Rate Analysis 120 100% 100 80% 80 60% 60 40% 40 20% 20 0% 0 -20% Burberry Prada Bulgari Tiffany Armani Polo Swatch Dior Burberry Prada Bulgari Tiffany Armani Cartier Rolex Gucci Hermès Polo Swatch Dior Cartier Rolex Chanel Louis Vuitton Gucci Hermès Chanel Louis Vuitton 180 160 140 120 100 80 80 70 60 50 40 30 20 10 0 -10 -20 60 40 20 0 Puma Adidas Nike Rank2004 GrowthRate20… GrowthRate20… GrowthRate20… GrowthRate20… GrowthRate20… GrowthRate20… GrowthRate20… GrowthRate20… GrowthRate20… GrowthRate20… GrowthRate20… GrowthRate20… GrowthRate20… GrowthRate20… GrowthRate20… GrowthRate20… GrowthRate20… GrowthRate20… GrowthRate20… GrowthRate20… GrowthRate20… GrowthRate20… GrowthRate20… GrowthRate20… Sportswear Market Analysis Rank Analysis 200 Rate of Growth Puma Adidas Nike Brand Equity from 2001-2021 Equity per Brand from 2001-2021 45000.00 Armani 40000.00 Avon 35000.00 Benett on 30000.00 Equity Adidas Boss 25000.00 Bulgari 20000.00 Burberr y 15000.00 Cartier 10000.00 Chanel 5000.00 Dior 0.00 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Year Estee Brands vs. Growth Rates Brand Growth Rates from 2001-2021 200.00 Armani Avon Benetton 150.00 Boss Bulgari 100.00 Growth Rate Adidas Burberry Cartier 50.00 Chanel Dior 0.00 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Estee Gap -50.00 Gucci H&M -100.00 Hermès L’Oréal -150.00 Year Lancom e Brand Origin Country Number of Brands per BrandOrigin Country No. of Brands Country France 7 Germany Italy Spain Sweden Switzerland U.K. U.S.A. Grand Total 4 5 1 1 3 1 8 30 Number of Brands per Country 9 8 7 6 5 4 3 2 Total Brand per Country 1 0 France Germany Italy Spain Sweden Switzerland U.K. U.S.A. No. of Brands per Subsector Subsector No. of Brands Apparel 7 Cosmetics 6 Luxury 14 Sportswear 3 Grand Total 30 No. of Brands per Subsectors 10.00% 23.33% Apparel Cosmetics Luxury Sportswear 46.67% 20.00% Rank Per Brand from 2001-2021 2500.00 Zara Tiffany Swatch 2000.00 Sephora Rolex Ralph & Lauren Puma 1500.00 Prada Polo Nivea 1000.00 Nike Louis Vuitton Levi's Lancome 500.00 L’Oréal Hermès H&M Gucci 0.00 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 References ✓ Imarc Group. (2023). Luxury fashion market size, share, industry analysis 202328. Size, Share, Industry Analysis 2023-28. (n.d.). https://www.imarcgroup.com/luxury-fashion-market ✓ Jacometti, V. (2019). Circular economy and waste in the fashion industry. Laws, 8(4), 27. ✓ Gazzola, P., Pavione, E., Pezzetti, R., & Grechi, D. (2020). Trends in the fashion industry. The perception of sustainability and circular economy: A gender/generation quantitative approach. Sustainability, 12(7), 2809. 1 Fashion Brand Data Analysis Script and Outline Student's First Name, Middle Initial(s), Last Name Institutional Affiliation Course Number and Name Instructor's Name and Title Assignment Due Date 2 Outline Slide 1: Cover Slide Slide 2: Introduction Slide Hello everyone! The global fashion industry relies on constantly evolving trends that cater to consumers' desire to be up-to-date with the latest fashion. People want to wear the latest trend in the market. Nevertheless, this implies that branded products have a limited duration before expiration, necessitating fashion producers, designers, and retailers to adhere to strict timetables for production and delivery. Any producer that does not keep up with this evolving nature of the market faces stiff competition. In other words, the fashion industry is among the most competitive industry in the worldwide marketplace. Companies, therefore, have to continuously reassess their goals for growth in certain regions and refine their strategy to suit better the geographical areas in which they operate. In this analysis, I will analyze different brand categories, including apparel, cosmetics, luxury, and sportswear. Slide 3: List of Key Players and Regions The report has provided an analysis of the original regional markets of the key brands, encompassing America (the United States) and Europe (Germany, France, the United Kingdom, Italy, Spain, Sweden, and Switzerland. Europe has been identified as the primary original market for all the brands, as shown in the chart. Europe, as one of the main consumer markets for these products, significantly influences the fashion market. Europe, with its large number of wealthy individuals and a strong inclination towards luxury spending, presents a substantial market for fashion brand manufacturers. The market expansion is driven by the region's economic stability, fashion-forward cities such as France and Italy, and a strong aspiration for distinction and status. 3 Slide 4: Apparel Market Analysis The Apparel market is also characterized by high competition, as indicated in the Racking chart. Brands such as H&M, Gap, and Zara need help to maintain their brand image in the market. However, other brands, such as Boss, Benneton, Levis, and Ralph &Lauren, have managed to sustain their high ranking in the market. These brands experience a highly competitive landscape, as indicated by the concentration ratio and market share (ranking chart). The explanation for the changing growth rates among the brands is that consumers are increasingly aware of the growing negative environmental effects of apparel, hence driving them to choose sustainable brands (Gazzola et al., 2020). In this case, highly competitive brands, including Boss and Levis, need help maintaining their market share by introducing sustainable apparel products. Slide 5: Cosmetics Market Analysis The cosmetics market is indicating consistent growth for all its products. Brands that are ranked highly continue to have larger market share as low-ranked brands like L'Oréal struggle to gain market share over the years. The growth rates are consistent because of the increasing awareness of the need for skincare routines for appearance and well-being. In addition, the growth rate is fluctuating because of the changing demands of consumers, especially the need for organic and therapeutic products. Currently, major producers such as Sephora, among others, are utilizing the available digital markets to gain consumers and increase growth rates while also meeting the changing consumer demands. Slide 6: Luxury Market Analysis The luxury market is exhibiting a continuous and consistent growth rate since 2001. The Brand categories show different ranking levels over the years. However, Louis Vuitton has been 4 consistently ranked the lowest among the above brands. The changing ranks of each brand name over time are due to the changing consumer tastes and preferences. The growth rate of the luxury category also fluctuates, hence indicating the changing consumer's buying behavior. According to the Imarc Group report (2023), the fluctuating growth trend in the fashion industry is due to the changing number of wealthy customers and the changing personal income level. With the increased personal income, there is a rising inclination to indulge in opulent and luxurious fashion products. The trend changes with reduced personal income affected by the economy, hence causing the fluctuating growth trend. To create market opportunities for their products and sustain growth, luxury fashion firms demonstrate exceptional skill in crafting exclusive items, partnering with esteemed designers, and utilizing scarce materials. The exclusivity of these products attracts buyers who desire to distinguish themselves and possess items that are not readily available to the general public. In addition, the influence of branding and the value of brand equity are key factors that propel the luxury fashion business. Luxury brands carefully cultivate their image, aligning themselves with tradition and excellence. This branding establishes a perception of attractiveness and high status, appealing to consumers who appreciate the esteemed reputation and long-standing history associated with these products. Slide 7: Sportswear Market Analysis As shown in the rank chart, Nike is the top brand, while Puma is ranked list among these four brands in the sportswear category. The key players include Puma, Adidas, and Nike. The ranking increased from the beginning of 2008, while the growth rate increased rapidly from 2010. Puma had the highest growth rate between 2011 and 2018 than the other brands. Like the above categories, sportswear brands are affected by changing consumer demands and 5 preferences. Nike has maintained a consistent growth rate over the years with little fluctuations. The growing need to adopt smart sportswear for health monitoring, especially during workout routing, indicates growth opportunities for all these key players. Innovation and creativity are the key drivers of market growth. Slide 8: Brand Equity The four segments, consisting of Apparel, Cosmetics, Sportswear, and Luxury, have witnessed a growing brand equity since 2001. The above chart demonstrates that the growth rate of brand equity among fashion businesses was impacted by both the global financial crisis (2008–09) and the global pandemic (2019–20). In 2008, most of these categories had slow growth of brand equity. However, the amount of brand equity continued to increase during both of these crises, as shown in the chart. In addition, the apparel segment experienced a greater impact than other segments, such as sportswear, cosmetics, and luxury. Slide 9: Brands vs. Growth Rates Comparatively, brand equity grew despite the economic crisis, while the growth rate dropped sharply in 2020 due to COVID-19. As observed in the above chart, the growth rate fell significantly, dropping from a positive 7% in 2019 to a negative 4% in 2020 before rebounding to a positive 10% in 2021. The chart illustrates the influence of the global financial crisis in 2008 and the global pandemic in 2020 on the value and perception of fashion brand equity. As a result, the key players had to rely on digital markets to sustain their brand equity and growth rates. Slide 10: Brand Origin Country Comparison based on country indicates that the U.S.A. produces the highest number of brands, followed by France. Spanish and Switzerland have the lowest number of brand 6 producers. Therefore, there is a need for these players to invest in research and development (R&D) and prioritize innovation to push their market share. Slide 11: In the fashion business, Europe has demonstrated its superiority over the U.S.A. As mentioned earlier, Europe, with its large number of wealthy individuals and a strong inclination towards luxury spending, presents a substantial market for fashion brand manufacturers. The market expansion is driven by the region's economic stability, fashion-forward cities such as France and Italy, and a strong aspiration for distinction and status. Slide 12: The chart indicates the rankings per brand, showing the weaknesses and strengths of various markets based on each brand. The results indicate that key players should invest in innovation, creativity, and digital platforms to improve their growth rates and brand equity. Slide 12: References BrandName Louis Vuitton Chanel Hermès L’Oréal Dior Sephora Lancome Adidas Boss Nivea Puma Gucci Prada Benetton Bulgari Armani Zara H&M Cartier Swatch Rolex Burberry Nike Tiffany Levi's Gap Ralph & Lauren Estee Avon Polo BrandOriginCountry France France France France France France France Germany Germany Germany Germany Italy Italy Italy Italy Italy Spain Sweden Switzerland Switzerland Switzerland U.K. U.S.A. U.S.A. U.S.A. U.S.A. U.S.A. U.S.A. U.S.A. U.S.A. BrandOriginRegion Europe Europe Europe Europe Europe Europe Europe Europe Europe Europe Europe Europe Europe Europe Europe Europe Europe Europe Europe Europe Europe Europe America America America America America America America America BrandSector Fashion Fashion Fashion Fashion Fashion Fashion Fashion Fashion Fashion Fashion Fashion Fashion Fashion Fashion Fashion Fashion Fashion Fashion Fashion Fashion Fashion Fashion Fashion Fashion Fashion Fashion Fashion Fashion Fashion Fashion BrandSubSector Luxury Luxury Luxury Cosmetics Luxury Cosmetics Cosmetics Sportswear Apparel Cosmetics Sportswear Luxury Luxury Apparel Luxury Luxury Apparel Apparel Luxury Luxury Luxury Luxury Sportswear Luxury Apparel Apparel Apparel Cosmetics Cosmetics Luxury Rank2001 38 61 100 70 87 50 100 91 99 69 34 73 67 31 60 85 Rank2002 Rank2003 Rank2004 Rank2005 Rank2006 Rank2007 Rank2008 Rank2009 Rank2010 41 45 44 18 17 17 16 16 16 64 61 64 65 61 58 60 59 54 73 79 82 81 73 76 70 69 54 47 49 52 53 51 51 44 45 97 98 99 96 98 86 98 93 91 62 99 96 62 68 67 69 71 71 69 70 91 92 97 98 99 96 98 83 86 71 95 29 79 98 61 45 91 86 93 94 62 22 79 87 71 96 29 80 99 77 86 97 41 87 87 90 89 50 21 77 87 68 98 26 76 96 78 87 94 44 84 87 89 95 48 21 77 88 73 100 25 76 98 84 52 86 99 53 87 97 59 95 98 100 99 93 49 93 99 94 95 77 46 96 96 95 97 73 46 94 98 91 89 64 97 69 98 68 91 99 70 89 96 72 35 72 73 36 33 70 77 36 31 75 85 38 30 81 96 40 86 98 72 98 31 82 100 52 62 95 57 95 92 58 100 91 59 87 89 62 85 86 65 99 83 69 78 79 67 99 77 64 98 Rank2011 Rank2012 Rank2013 Rank2014 Rank2015 Rank2016 Rank2017 Rank2018 Rank2019 18 17 17 19 20 19 19 18 17 61 63 57 59 60 61 64 60 22 66 63 54 46 41 34 32 32 28 40 42 40 43 43 45 45 48 51 89 95 91 82 94 96 89 98 89 98 89 89 90 87 89 90 87 85 88 90 91 93 60 60 55 59 62 60 55 50 45 97 96 94 89 95 93 87 88 88 89 89 90 90 91 91 95 98 97 96 97 93 90 89 92 39 38 38 41 50 53 51 39 33 80 84 72 70 69 81 94 95 100 88 88 89 89 90 90 86 85 84 85 86 90 92 93 95 94 97 90 93 95 96 97 97 98 96 94 95 44 37 36 36 30 27 24 25 29 21 23 21 21 21 20 23 30 30 70 68 60 58 57 62 65 67 68 88 89 89 90 90 86 85 84 83 73 74 75 72 72 71 70 69 68 95 82 77 73 73 83 86 94 96 25 26 24 22 17 18 18 17 16 73 70 75 71 66 74 81 83 94 86 87 87 88 88 89 89 90 90 84 100 100 99 96 98 94 91 90 91 88 83 91 98 95 97 85 77 70 68 60 99 98 99 96 98 65 71 87 81 84 63 68 67 69 99 96 98 86 87 87 88 88 89 Rank2020 Rank2021 Equity2001 Equity2002 Equity2003 Equity2004 Equity2005 Equity2006 17 13 7053 7054 6708 6602 16077 17606 21 22 4265 4272 4315 4416 4778 5156 28 23 3416 3376 3540 3854 43 53 5079 5600 5902 6005 6392 83 77 90 100 3040 3202 3364 3536 3702 3869 91 95 50 49 3650 3690 3679 3740 4033 4290 95 94 92 92 1782 2059 2221 2409 2576 2692 98 92 32 33 5363 5304 5100 4715 6619 7158 99 94 2489 2535 2568 2760 2874 83 82 1002 2409 2576 2692 2878 3040 91 93 2715 2875 97 90 1490 1509 1876 2613 2677 2783 35 45 3730 4235 37 43 73 73 2749 3050 3360 82 82 1004 1490 1509 2059 2221 2409 70 71 3701 3686 3673 3720 3906 4237 97 97 2783 15 11 7589 7724 8167 9260 10114 10897 94 92 3483 3482 3540 3638 3618 3819 86 85 3747 3454 3298 2979 2655 2689 95 97 8746 7406 7688 7873 8195 6416 87 82 86 87 2634 3526 3303 65 71 4369 4399 4631 4849 5213 5040 89 90 1910 1928 2048 2147 2246 2345 Equity2007 Equity2008 Equity2009 Equity2010 Equity2011 Equity2012 Equity2013 Equity2014 20321 21602 21120 21860 23172 23577 24893 22552 5830 6355 6040 6152 5780 6340 6549 6450 4255 4575 4598 4782 5365 6182 7616 8977 7045 7508 7748 7981 8699 8821 9874 10162 4036 4203 4370 3235 5397 4536 3403 5495 3734 3571 6154 3883 3739 6699 3218 3907 7535 4767 5072 3116 3401 3852 2576 4589 3221 12003 4003 2336 5481 8254 3585 3364 2740 3526 5955 13840 4236 2692 4956 3564 12672 4208 2108 4357 3557 3154 8182 3530 3536 3492 3303 6789 15375 3968 2878 4609 3095 13179 4000 2489 3922 3734 3240 8346 3886 3702 3425 3443 7468 16136 4052 3040 5097 3110 13706 4127 2464 3961 3883 3893 8763 4112 3869 2950 3794 8065 16459 4781 3202 5309 3732 14528 4498 2540 4040 3443 5103 3046 3794 5264 3346 3734 4917 3094 3883 5072 3594 3702 5376 3849 3218 3046 9446 4271 4036 3526 3734 9488 16571 5495 3364 5522 4342 15126 5159 2718 3731 4038 3869 5151 4104 3678 3416 10151 5570 4203 3303 3883 10821 18168 6897 3536 5734 5189 17085 5440 2405 3920 4584 4036 4610 4358 7697 3286 3202 2694 2950 5165 3678 4075 7378 4143 3532 3286 10385 5977 4370 3443 3218 12126 21083 7449 3702 5947 5594 19875 5936 2576 4122 4979 4203 4235 4613 Equity2015 Equity2016 Equity2017 Equity2018 Equity2019 Equity2020 Equity2021 GrowthRate2001 22250 23998 22919 28152 32223 31720 36766 6580 6460 6580 20005 22134 21203 22109 10944 12833 14210 16372 17920 17961 21600 10798 10930 10674 11102 11589 12553 12501 4909 4587 5223 6045 5988 7024 3532 4271 4782 5365 6182 7616 4628 8.00 4243 4411 4579 4747 4915 5083 5251 6811 7885 9216 10772 11992 12070 13381 4270 4294 4340 4149 4184 4155 4199 3504 3477 3450 3480 3395 3367 3789 3585 3530 3547 3540 3854 4255 4575 8882 9385 9969 12942 15949 15675 16656 6222 5504 4716 4812 4781 4495 5416 4536 3734 3883 3218 3678 3532 4271 3116 3401 3557 3734 3883 3854 4255 3678 3532 3504 4236 3968 4052 4184 14031 16766 18573 17712 17175 14862 13503 22222 22681 20488 16826 16345 14008 14133 7924 7738 7547 7646 8192 7494 8161 3869 4036 4203 4370 4536 4703 4870 6159 5470 5382 5143 4905 5292 4890 5873 5362 5135 4989 5205 4809 5195 23070 25034 27021 30120 32376 34388 42538 6306 5761 5394 5642 5335 4966 5484 2692 2878 3040 3202 3357 3517 3677 3539 3393 3248 3618 3819 4003 4208 4629 4092 4510 4526 4230 4142 4002 4370 4421 4538 4655 4772 4889 5007 5165 5955 6789 5493 5617 5386 5155 4232 3851 3470 5392 5779 4528 4299 GrowthRate2002 GrowthRate2003 GrowthRate2004 GrowthRate2005 GrowthRate2006 0.01 -4.91 -1.58 143.52 9.51 0.16 1.01 2.34 8.20 7.91 -1.17 4.86 8.87 10.26 5.39 1.75 6.44 -7.00 13.88 18.98 24.08 29.18 1.10 -0.30 1.66 7.83 6.37 15.54 7.87 8.46 6.93 4.50 -1.10 1.28 -3.85 1.85 5.00 -7.55 1.30 8.47 40.38 7.48 8.31 1.28 4.33 3.22 2.45 8.14 4.13 8.00 5.89 3.96 13.54 5.89 -0.41 8.20 -0.35 7.91 1.28 10.95 13.07 5.00 10.16 9.01 8.47 1.78 -0.03 -7.82 -15.32 5.74 1.67 -4.52 3.81 13.38 2.77 -9.67 2.41 9.22 -0.55 -10.88 4.09 7.74 5.56 1.28 -21.71 0.69 0.94 5.27 6.22 4.13 4.71 4.83 14.34 7.51 7.89 9.10 -3.32 9.84 GrowthRate2007 GrowthRate2008 GrowthRate2009 GrowthRate2010 GrowthRate2011 15.42 6.30 -2.23 3.50 6.00 13.07 9.01 -4.96 6.78 4.58 10.40 7.52 0.50 4.00 12.19 10.22 6.57 3.20 3.01 9.00 34.28 39.38 17.33 6.41 13.38 5.19 1.82 4.905 4.48 11.99 11.12 6.40 15.75 9.15 9.97 6.78 8.00 23.22 5.57 5.12 4.33 -20.51 4.59 8.00 -0.87 -1.53 18.98 13.07 -6.32 14.01 11.09 -6.33 4.58 -7.00 27.53 4.00 -4.94 3.44 -9.98 4.98 -7.00 2.00 8.53 24.08 9.01 4.24 10.00 4.95 2.12 3.47 13.88 0.48 4.00 3.17 5.44 0.99 3.99 13.88 5.00 9.32 29.18 -4.96 10.19 7.99 2.00 17.99 16.44 18.98 20.00 6.00 8.99 4.55 1.99 7.53 14.34 -7.00 8.20 8.87 21.96 7.24 9.10 13.88 7.91 10.40 15.30 14.64 -4.96 8.31 15.74 10.15 4.82 3.44 -14.57 -1.53 1.25 11.78 8.53 3.16 14.29 13.88 -6.59 16.56 18.98 3.15 13.22 24.08 5.99 26.44 GrowthRate2012 GrowthRate2013 GrowthRate2014 GrowthRate2015 GrowthRate2016 1.75 5.58 -9.40 -1.34 7.86 7.63 -3.48 5.88 7.63 9.38 15.23 23.20 17.87 21.91 17.26 1.40 11.94 2.92 6.26 1.22 -3.57 -4.23 8.86 7.33 5.29 12.48 13.44 6.84 -2.08 3.92 18.98 7.79 13.4 34.28 6.78 16.15 17.64 0.68 14.93 18.38 24.08 16.35 4.12 14.70 6.54 -7.65 3.62 24.08 7.46 30.41 39.38 4.58 22.11 14.05 9.64 25.51 27.68 29.18 19.51 12.95 5.45 7.45 5.07 13.52 34.28 -10.50 7.54 5.69 29.18 2.31 7.31 17.33 3.47 28.06 12.06 16.04 8.00 -6.32 34.28 7.80 16.33 9.12 9.08 5.15 8.62 39.38 4.53 8.54 29.18 -4.19 12.53 12.06 8.39 -7.69 3.07 7.76 34.28 -14.47 4.10 13.38 16.44 34.02 15.71 5.40 6.38 4.24 39.38 4.99 16.08 6.23 10.53 6.69 -7.03 10.40 9.34 6.44 15.71 9.94 15.77 -100.00 9.82 39.38 5.66 -11.54 4.905 18.38 28.33 19.49 2.07 -2.35 10.19 17.33 -8.70 8.51 -8.64 11.98 8.91 -11.60 -6.32 5.63 14.01 GrowthRate2017 GrowthRate2018 GrowthRate2019 GrowthRate2020 GrowthRate2021 -4.50 22.83 14.46 -1.56 15.91 4.57 -0.24 10.64 -4.21 4.27 10.73 15.21 9.46 0.23 20.26 -2.34 4.01 4.39 8.32 -0.41 -6.56 13.87 15.74 -0.94 17.30 7.76 9.82 11.89 13.96 16.03 11.49 7.65 7.4 6.47 7.32 16.88 16.88 11.33 0.65 10.86 4.59 9.47 7.28 9.92 4.5 11.89 13.96 16.03 18.09 20.16 17.33 13.38 12.06 15.71 19.49 6.22 29.82 23.23 -1.72 6.26 -14.32 2.04 -0.64 -5.98 20.49 -3.57 7.33 13.44 12.06 15.71 27.68 35.13 42.59 34.58 26.57 22.64 39.38 41.17 46.69 52.22 10.78 -4.64 -3.03 -13.47 -9.14 -9.67 -17.87 -2.86 -14.30 0.89 -2.47 1.31 7.14 -8.52 8.90 16.15 8.99 14.70 5.45 9.12 13.38 4.905 -3.57 7.33 13.44 -4.23 -2.84 4.33 -7.61 8.03 7.94 11.47 7.49 6.21 23.70 -6.37 4.60 -5.44 -6.92 10.43 13.43 23.22 2.32 -4.53 5.43 11.13 13.35 7.84 17.78 20.00 -100.00 4.53 19.22 17.23 32.34 4.24 10.19 10.19 16.15 8.99 11.56 16.43 19.99 13.44 16.43 10.00 7.99 17.64 14.05 15.06 Brand Equity from 2001-2021 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 45000.00 40000.00 35000.00 30000.00 Equity Year 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Column Labels Adidas Armani Avon Benetton Boss Bulgari Burberry Cartier 3650.00 1490.00 4369.00 1002.00 3690.00 1509.00 4399.00 2409.00 3679.00 1876.00 4631.00 2576.00 3740.00 2613.00 4849.00 2692.00 2749.00 4033.00 2677.00 5213.00 2877.70 2715.00 3050.00 4290.00 2783.00 5040.00 3039.80 2875.00 2783.00 3360.00 4767.00 2950.00 5103.00 3201.90 2694.00 3221.00 3852.00 5072.00 3526.00 5264.00 3364.00 2740.33 3564.00 4236.00 5397.00 3303.00 4917.00 3535.54 3492.00 3095.00 3968.00 5495.00 3443.00 5072.00 3702.36 3424.67 3110.00 4052.00 6154.00 3794.00 5376.00 3869.18 2950.00 3732.00 4781.00 6699.00 3734.00 5151.00 4036.00 3526.00 4342.00 5495.00 7535.00 3883.00 4610.00 4202.82 3303.00 5189.00 6897.00 7378.00 3218.00 4235.00 4369.64 4143.00 3443.00 5594.00 7449.00 6811.00 3678.00 5165.00 4536.46 4270.00 3116.00 5873.00 7924.00 7885.00 3531.80 5955.00 3734.00 4294.00 3401.00 5362.00 7738.00 9216.00 3504.40 6789.00 3883.00 4340.00 3557.00 5135.00 7547.00 10772.00 4236.00 5493.00 3218.00 4149.00 3734.00 4989.00 7646.00 11992.00 3968.00 5617.00 3678.00 4184.00 3883.00 5205.00 8192.00 12070.00 4052.00 5386.00 3531.80 4155.00 3854.00 4809.00 7494.00 13381.00 4184.00 5155.00 4271.00 4199.00 4255.00 5195.00 8161.00 25000.00 20000.00 15000.00 10000.00 5000.00 5000.00 0.00 2001 Values 2002 2003 2004 2005 2006 Chanel Dior Estee 4265.00 4272.00 4315.00 4416.00 4778.00 5156.00 5830.00 6355.00 6040.00 6152.00 5780.00 6340.00 6549.00 6450.00 6580.00 6460.00 4909.00 6580.00 4587.00 20005.00 5223.00 22134.00 6045.00 21203.00 5988.00 22109.00 7024.00 Gap 2634.00 3526.00 3303.00 3443.00 3794.00 3734.00 3883.00 3702.36 3869.18 4036.00 4202.82 4369.64 4420.64 4537.82 4655.01 4772.19 4889.37 5006.55 8746.00 7406.00 7688.00 7873.00 8195.00 6416.00 5481.00 4357.00 3922.00 3961.00 4040.00 3731.00 3920.00 4122.00 3538.61 3393.46 3248.32 3618.00 3819.00 4003.00 4208.00 Gucci H&M Hermès L’Oréal Lancome 5363.00 5304.00 5079.00 5100.00 3416.00 5600.00 4715.00 3376.00 5902.00 6619.00 3540.00 6005.00 7158.00 3854.00 6392.00 7697.00 4255.00 7045.00 8254.00 13840.00 4575.00 7508.00 8182.00 15375.00 4598.00 7748.00 3235.00 8346.00 16136.00 4782.00 7981.00 3403.00 8763.00 16459.00 5365.00 8699.00 3571.00 9446.00 16571.00 6182.00 8821.00 3739.00 10151.00 18168.00 7616.00 9874.00 3907.00 10385.00 21083.00 8977.00 10162.00 4075.00 8882.00 22222.00 10944.00 10798.00 4243.00 9385.00 22681.00 12833.00 10930.00 4411.00 9969.00 20488.00 14210.00 10674.00 4579.00 12942.00 16826.00 16372.00 11102.00 4747.00 15949.00 16345.00 17920.00 11589.00 4915.00 15675.00 14008.00 17961.00 12553.00 5083.00 16656.00 14133.00 21600.00 12501.00 5251.00 2019 2020 2021 Equity per Brand from 2001-2021 2007 2008 2009 2010 2011 Year 2012 2013 2014 Levi's 3747.00 3454.00 3298.00 2979.00 2655.00 2689.00 2336.40 2107.66 2489.00 2463.62 2539.92 2717.90 2405.00 2576.00 2692.00 2877.70 3039.80 3201.90 3357.36 3517.32 3677.28 Louis Vuitton Nike Nivea Polo 7053.00 7589.00 1782.00 7054.00 7724.00 2059.00 6708.00 8167.00 2221.00 6602.00 9260.00 2409.00 16077.00 10114.00 2576.00 17606.00 10897.00 2692.00 20321.00 12003.00 3116.00 21602.00 12672.00 3401.00 21120.00 13179.00 3557.00 21860.00 13706.00 3734.00 23172.00 14528.00 3883.00 23577.00 15126.00 3218.00 24893.00 17085.00 3678.00 22552.00 19875.00 3531.80 22250.00 23070.00 3504.40 23998.00 25034.00 3477.00 22919.00 27021.00 3450.00 28152.00 30120.00 3480.00 32223.00 32376.00 3394.80 31720.00 34388.00 3367.40 36766.00 42538.00 3789.00 1910.00 1928.00 2048.00 2147.00 2246.00 2345.00 3046.00 3345.67 3094.00 3594.33 3849.00 4103.67 4358.33 4613.00 4232.00 3851.00 3470.00 5392.00 5778.67 4528.00 4299.00 Prada Puma 2489.00 2535.00 2568.00 2760.00 2874.00 3286.00 3585.00 3530.00 3885.50 4112.20 4271.00 5570.00 5977.00 6222.00 5504.00 4716.00 4812.00 4781.00 4495.00 5416.00 3154.00 3240.00 3893.00 3046.00 3415.50 3286.00 3585.00 3530.00 3547.10 3540.00 3854.00 4255.00 4575.00 Ralph & Lauren 4038.00 4584.00 4979.00 4629.00 4092.00 4510.30 4525.60 4230.00 4141.67 4001.52 BrandName Adidas Armani Avon Benetton Boss Bulgari Burberry Cartier Chanel Dior Estee Gap Gucci H&M Hermès L’Oréal Lancome Levi's Louis Vuitton Nike Nivea Polo Prada Puma 2015 2016 2017 2018 2019 2020 2021 Prada Puma Ralph & Lauren Rolex Sephora Swatch Tiffany Zara Rolex 3701.00 3686.00 3673.00 3720.00 3906.00 4237.00 4589.00 4956.00 4609.00 5096.90 5309.40 5521.90 5734.40 5946.90 6159.40 5470.00 5381.87 5143.42 4904.97 5292.00 4890.00 Adidas Armani Avon Benetton Boss Bulgari Burberry Cartier Chanel Dior Estee Gap Gucci H&M Hermès L’Oréal Lancome Levi's Louis Vuitton Nike Nivea Polo Prada Puma Sephora Swatch Tiffany Zara Maximum Equity 3039.80 1004.00 3483.00 8746.00 3201.90 1490.00 3482.00 7724.00 3364.00 1509.00 3540.00 8167.00 3535.54 2059.00 3638.00 9260.00 3702.36 2221.00 3618.00 3730.00 16077.00 3869.18 2409.00 3819.00 4235.00 17606.00 4036.00 2576.00 4003.00 5165.00 20321.00 4202.82 2692.00 4208.00 5955.00 21602.00 4369.64 2877.70 4000.00 6789.00 21120.00 4536.46 3039.80 4127.00 7468.00 21860.00 3734.00 3201.90 4498.00 8065.00 23172.00 3883.00 3364.00 5159.00 9488.00 23577.00 3218.00 3535.54 5440.00 10821.00 24893.00 3678.00 3702.36 5936.00 12126.00 22552.00 3531.80 3869.18 6306.00 14031.00 23070.00 4271.00 4036.00 5761.00 16766.00 25034.00 4782.00 4202.82 5394.00 18573.00 27021.00 5365.00 4369.64 5642.00 17712.00 30120.00 6182.00 4536.46 5335.00 17175.00 32376.00 7616.00 4703.28 4966.00 14862.00 34388.00 4628.00 4870.10 5484.00 13503.00 42538.00 Prada Puma Ralph & Lauren Rolex Sephora Swatch Tiffany Zara Brands with Highest Growth Rates from 2001-2021 Column Labels Year Adidas Armani Avon Benetton Boss Bulgari Burberry Cartier Chanel Dior 2001 2002 1.10 1.28 0.69 1.28 0.16 2003 -0.30 4.33 5.27 5.00 1.01 2004 1.66 3.22 4.71 8.47 2.34 2005 7.83 2.45 7.51 8.31 10.95 8.20 2006 6.37 3.96 -3.32 8.00 5.89 10.16 7.91 2007 11.12 8.87 1.25 -7.00 8.20 15.74 14.64 13.07 2008 6.40 10.40 3.16 13.88 7.91 23.22 9.97 9.01 2009 6.41 -6.32 -6.59 18.98 13.07 27.53 -6.33 -4.96 2010 1.82 4.24 3.15 24.08 9.01 0.48 2.12 6.78 2011 11.99 10.19 5.99 29.18 -4.96 20.00 17.99 4.58 2012 8.86 16.15 -4.19 34.28 6.78 16.35 14.93 7.63 2013 12.48 22.11 -10.50 39.38 4.58 19.51 25.51 -3.48 2014 -2.08 28.06 4.53 17.33 3.47 7.80 8.00 5.88 2015 -7.69 34.02 9.34 13.38 3.07 16.44 4.99 6.38 7.63 2016 15.77 28.33 5.63 4.91 -100.00 18.38 -8.70 -2.35 9.38 2017 16.88 22.64 11.56 -3.57 4.59 27.68 -4.23 -2.47 4.57 -6.56 2018 16.88 39.38 16.43 7.33 9.47 35.13 -2.84 1.31 -0.24 13.87 2019 11.33 41.17 19.99 13.44 7.28 42.59 4.33 7.14 10.64 15.74 2020 0.65 46.69 13.44 12.06 9.92 34.58 -7.61 -8.52 -4.21 -0.94 2021 10.86 52.22 16.43 15.71 4.50 26.57 8.03 8.90 4.27 17.30 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Brand Growth Rates from 200.00 150.00 Growth Rate 100.00 50.00 0.00 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 -50.00 -100.00 -150.00 Year -150.00 Values Year Estee Gap 4.13 14.34 9.10 -1.53 8.53 13.88 18.98 24.08 29.18 34.28 39.38 10.40 -6.32 4.24 10.19 10.19 16.15 8.99 Gucci H&M -15.32 -1.10 3.81 -3.85 2.41 -7.55 4.09 40.38 -21.71 8.14 -14.57 7.53 -20.51 7.24 -9.98 -0.87 11.09 0.99 2.00 4.95 1.99 5.00 2.00 -7.65 7.79 0.68 5.07 7.46 9.64 5.15 2.31 16.04 6.69 -14.47 5.40 8.91 5.66 2.07 11.13 6.22 -9.67 13.35 29.82 -17.87 7.84 23.23 -2.86 17.78 -1.72 -14.30 20.00 6.26 0.89 Hermès L’Oréal Lancome Levi's -1.17 4.86 8.87 10.40 7.52 0.50 4.00 12.19 15.23 23.20 17.87 21.91 17.26 10.73 15.21 9.46 0.23 20.26 10.26 5.39 1.75 6.44 10.22 6.57 3.20 3.01 9.00 1.40 11.94 2.92 6.26 1.22 -2.34 4.01 4.39 8.32 -0.41 5.19 4.48 -4.23 5.29 6.84 8.39 9.94 11.49 7.65 7.40 6.47 7.32 Louis Vuitton -7.82 -4.52 -9.67 -10.88 1.28 3.44 4.33 3.44 5.44 4.55 6.54 7.45 9.08 10.53 11.98 13.43 23.22 2.32 -4.53 5.43 0.01 -4.91 -1.58 143.52 9.51 15.42 6.30 -2.23 3.50 6.00 1.75 5.58 -9.40 -1.34 7.86 -4.50 22.83 14.46 -1.56 15.91 Nike Nivea Polo 1.78 5.74 13.38 9.22 7.74 10.15 5.57 4.00 4.00 6.00 4.12 12.95 16.33 16.08 8.51 7.94 11.47 7.49 6.21 23.70 15.54 7.87 8.46 6.93 4.50 15.75 9.15 4.59 4.98 3.99 3.92 3.62 5.69 7.76 9.82 11.89 13.96 16.03 18.09 20.16 BrandName 2021 Growth Rates from 2001-2021 2011 Year 0.94 6.22 4.83 7.89 9.84 11.78 14.29 16.56 13.22 26.44 12.53 7.54 8.54 6.44 14.01 10.00 7.99 17.64 14.05 15.06 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Adidas Armani Avon Benetton Boss Bulgari Burberry Cartier Chanel Dior Estee Gap Gucci H&M Hermès L’Oréal Lancome Levi's Louis Vuitton Nike Nivea Polo Prada Puma Ralph & Lauren Rolex Sephora Year Rolex Sephora Swatch Tiffany Zara Prada Puma Ralph & Lauren 1.85 1.30 7.48 4.13 14.34 9.10 -1.53 8.53 9.32 13.40 30.41 7.31 4.10 -11.54 -14.32 2.04 -0.64 -5.98 20.49 8.00 -7.00 13.88 18.98 24.08 29.18 34.28 39.38 17.33 13.38 12.06 15.71 19.49 Benetton Burberry Lancome Louis Vuitton Ralph & Lauren Rolex Sephora Swatch Tiffany Zara Maximum Growth Rate 8.00 8.00 -0.41 -7.00 5.89 -0.03 15.54 -0.35 13.88 8.20 1.67 13.88 1.28 18.98 7.91 2.77 18.98 5.00 24.08 13.07 -0.55 143.52 8.47 29.18 9.01 5.56 13.54 29.18 8.31 34.28 -4.96 4.82 21.96 34.28 8.00 39.38 6.78 5.12 15.30 39.38 -7.00 17.33 4.58 -4.94 14.01 27.53 13.88 13.38 3.47 3.17 10.00 24.08 18.98 4.91 16.44 8.99 7.99 29.18 24.08 -3.57 18.38 14.70 17.64 34.28 13.52 29.18 7.33 27.68 5.45 14.05 39.38 8.62 34.28 13.44 -6.32 9.12 12.06 39.38 -7.03 39.38 12.06 4.24 6.23 15.71 39.38 -11.60 17.33 15.71 10.19 -8.64 19.49 39.38 -100.00 13.38 7.76 16.15 -6.37 10.78 27.68 4.53 4.91 9.82 8.99 4.60 -4.64 39.38 19.22 -3.57 11.89 14.70 -5.44 -3.03 42.59 17.23 7.33 13.96 5.45 -6.92 -13.47 46.69 32.34 13.44 16.03 9.12 10.43 -9.14 52.22 Number of Brands per Country BrandOrigin Country France Germany Italy Spain Sweden Switzerland U.K. U.S.A. Grand Total No. of Brands 7 4 5 1 1 3 1 8 30 No. of Brands Number of Brands per C 9 8 7 6 5 4 3 2 1 0 France Germany BrandOriginCountry Italy Spain ber of Brands per Country Spain Sweden Switzerland U.K. U.S.A. No. of Brands per Subsector Subsector Apparel Cosmetics Luxury Sportswear Grand Total No. of Brands 7 6 14 3 30 No. of Brands No. of Brands per Subsectors 10.00% 23.33% 46.67% 20.00% ands per Subsectors 23.33% BrandSubSector Apparel Cosmetics Luxury 20.00% Sportswear Rank Per Brand from 2001-2021 Column Labels Year Adidas Armani Avon 2001 70.00 91.00 2002 68.00 100.00 2003 67.00 99.00 2004 69.00 93.00 2005 71.00 95.00 2006 71.00 97.00 2007 69.00 89.00 2008 70.00 94.00 2009 62.00 89.00 2010 62.00 95.00 2011 60.00 93.00 2012 60.00 95.00 2013 55.00 95.60 2014 59.00 96.50 2015 62.00 97.40 2016 60.00 98.30 2017 55.00 96.00 2018 50.00 94.00 2019 45.00 95.00 2020 50.00 97.00 2021 49.00 90.00 60.00 62.00 57.00 58.00 59.00 62.00 65.00 69.00 67.00 64.00 65.00 71.00 87.00 80.80 83.74 63.00 68.00 67.00 69.00 65.00 71.00 Benetton Boss Bulgari Burberry Cartier Chanel 100.00 61.00 99.00 64.00 97.00 61.00 98.00 91.00 64.00 99.00 94.00 89.00 65.00 96.00 95.00 98.00 86.00 61.00 98.00 91.00 95.00 83.00 58.00 86.00 93.00 96.00 79.00 60.00 87.00 90.00 98.00 77.00 59.00 87.00 89.00 100.00 77.00 54.00 87.67 85.00 95.00 70.00 61.00 88.17 86.00 82.00 68.00 63.00 88.67 90.00 77.00 60.00 57.00 89.17 97.00 92.00 73.00 58.00 59.00 89.67 96.00 93.00 73.00 57.00 60.00 90.17 94.00 95.00 83.00 62.00 61.00 85.53 89.00 94.00 86.00 65.00 64.00 84.73 95.00 97.00 94.00 67.00 60.00 83.93 93.00 90.00 96.00 68.00 22.00 82.96 95.00 91.00 97.00 73.00 21.00 82.14 94.00 93.00 97.00 73.00 22.00 Dior Estee Gap Gucci H&M Hermès L’Oréal Lancome Levi's Louis Vuitton Nike 31.00 50.00 0.00 67.00 38.00 34.00 36.00 52.00 54.00 73.00 41.00 35.00 36.00 53.00 73.00 47.00 77.00 45.00 33.00 92.00 38.00 59.00 79.00 49.00 85.00 44.00 31.00 91.00 40.00 49.00 82.00 52.00 96.00 18.00 30.00 89.00 52.00 46.00 81.00 53.00 100.00 17.00 31.00 86.00 61.00 46.00 73.00 51.00 98.00 17.00 29.00 83.00 77.00 45.00 22.00 76.00 51.00 99.00 16.00 29.00 79.00 78.00 41.00 21.00 70.00 44.00 91.00 96.00 16.00 26.00 77.00 84.00 44.00 21.00 69.00 45.00 96.00 98.00 16.00 25.00 77.00 84.00 39.00 21.00 66.00 40.00 87.00 86.00 18.00 25.00 70.00 100.00 38.00 23.00 63.00 42.00 89.00 87.00 17.00 26.00 68.00 100.00 38.00 21.00 54.00 40.00 90.00 87.00 17.00 24.00 60.00 99.00 41.00 21.00 46.00 43.00 86.50 87.67 19.00 22.00 99.00 96.00 50.00 21.00 41.00 43.00 85.00 88.17 20.00 17.00 89.00 98.00 98.00 53.00 20.00 34.00 45.00 88.00 88.67 19.00 18.00 95.00 99.00 94.00 51.00 23.00 32.00 45.00 90.00 89.17 19.00 18.00 91.00 96.00 91.00 39.00 30.00 32.00 48.00 91.00 89.67 18.00 17.00 82.00 98.00 90.00 33.00 30.00 28.00 51.00 93.00 90.17 17.00 16.00 83.00 86.00 95.00 32.00 37.00 28.00 43.00 91.00 85.53 17.00 15.00 77.00 87.00 97.00 33.00 43.00 23.00 53.00 95.00 84.73 13.00 11.00 Nivea Polo 87.00 91.00 92.00 97.00 98.00 99.00 96.00 98.00 86.00 87.00 87.00 87.67 88.17 88.67 89.17 89.67 90.17 90.67 91.17 91.67 92.17 Prada 85.00 95.00 95.00 100.00 87.00 85.00 99.00 78.00 99.00 98.00 99.00 96.00 98.00 86.00 87.00 87.00 87.67 88.17 88.67 89.17 89.67 Puma Ralph & Lauren 86.00 87.00 95.00 93.00 96.00 94.00 91.00 87.00 83.67 80.17 84.00 72.00 70.00 69.00 81.00 94.00 95.00 100.00 99.00 94.00 97.00 94.00 95.00 98.00 97.00 96.00 97.00 93.00 90.00 89.00 92.00 98.00 92.00 91.00 88.00 83.00 91.00 98.00 95.30 97.00 85.00 87.00 82.00 Rolex 69.00 69.00 68.00 70.00 72.00 72.00 71.00 71.00 68.00 73.00 72.67 73.67 75.00 72.00 71.89 71.00 70.22 69.39 68.00 70.00 71.00 Sephora 100.00 97.00 98.00 99.00 96.00 98.00 86.00 98.00 93.00 99.00 94.00 96.00 89.17 98.00 89.00 98.00 88.67 89.17 89.67 90.17 100.00 Swatch 99.00 97.00 98.00 99.00 96.00 98.00 86.00 87.00 87.00 87.67 88.17 88.67 89.17 89.67 90.17 85.53 84.73 83.93 83.12 82.32 81.52 Tiffany Zara Highest Rank 73.00 31.00 72.00 35.00 70.00 33.00 75.00 31.00 81.00 77.00 18.00 82.00 73.00 17.00 79.00 64.00 17.00 80.00 62.00 16.00 76.00 50.00 16.00 76.00 48.00 16.00 73.00 44.00 18.00 70.00 37.00 17.00 75.00 36.00 17.00 71.00 36.00 19.00 66.00 30.00 17.00 74.00 27.00 18.00 81.00 24.00 18.00 83.00 25.00 17.00 94.00 29.00 16.00 94.00 35.00 15.00 92.00 45.00 11.00
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Explanation & Answer

Attached.

Fashion Brand Data
Analysis
BY: KE YING

Introduction


The global fashion industry relies on constantly evolving trends



The branded that products have a limited duration before they expire in the
market



The Fashion designers have to adhere to strict timetables for production and
delivery.



The fashion industry is highly competitive in the worldwide marketplace.



Brands have to reassess their goals for growth in certain regions and refine their
strategy to better suit the geographical areas in which they operate.



In this analysis, different brand categories are analyzed including apparels,
cosmetics, luxury and sportswear.

List of Key Players and Regions
Apparel
Brand Name
Gap
Boss
Levi's
Benetton

Region
America
Europe
America
Europe

Ralph & Lauren America
Zara
Europe
H&M
Europe

Cosmetics
Sephora

Europe

Lancome

Europe

Nivea

Europe

Estee

America

Avon

America

L’Oréal

Europe

Brand Origin Country
France
Germany
Italy
Spain
Sweden
Switzerland

Sportswear
Brand
Name

Region

Puma

Europe

Brand Name Region

Adidas

Europe

Burberry
Prada
Bulgari
Tiffany
Armani
Polo
Swatch
Dior
Cartier
Rolex
Gucci
Hermès
Chanel
Louis Vuitton

Nike

America

Luxury

Europe
Europe
Europe
America
Europe
America
Europe
Europe
Europe
Europe
Europe
Europe
Europe
Europe

Apparels Market Analysis
Rank of Apparels
120

Growth Rate of Apparels
over the Years

10099 97 9896
99100
9899 96 98 10010099
9898949595
9796
979395
9698
96
9597
94
9187
9194
91
9089
90
90
90
90
8988
89
89
89
88
8888
8887
8784
8785
86 8784
86
86
85
85
85
8486
83
83
82
82
77
77 73 77 78
73
80 67
6164 62
52
50 48
60
45
44
43
40
38
37 36 36
37
36
36
35
31
30
30
30
40
29
2325
22 21 21 21 23 21 21 2127
2024
20

60.00

0

-20.00

40.00
20.00
0.00
-40.00

-60.00
-80.00

Gap

Boss

Levi's

-100.00

Benetton

Ralph & Lauren

Zara

-120.00

H&M

GrowthRate…
GrowthRate…
GrowthRate…
GrowthRate…
GrowthRate…
GrowthRate…
GrowthRate…
GrowthRate…
GrowthRate…
GrowthRate…
GrowthRate…
GrowthRate…
GrowthRate…
GrowthRate…
GrowthRate…
GrowthRate…
GrowthRate…
GrowthRate…
GrowthRate…
GrowthRate…
GrowthRate…

Rank2001
Rank2002
Rank2003
Rank2004
Rank2005
Rank2006
Rank2007
Rank2008
Rank2009
Rank2010
Rank2011
Rank2012
Rank2013
Rank2014
Rank2015
Rank2016
Rank2017
Rank2018
Rank2019
Rank2020
Rank2021

100

Gap

Boss

Levi's

Benetton

Ralph & Lauren

Zara

H&M

Cosmetics Market Analysis
Ranks on Cosmetics

Growth Rate of Cosmetics

50.00

120

40.00

100

80

30.00

60

20.00

40

10.00

20
0.00

Sephora France

Lancome France

Nivea Germany

Estee U.S.A.

Avon U.S.A.

L’Oréal France

Rank2021

Rank2020

Rank2019

Rank2018

Rank2017

Rank2016

Rank2015

Rank2014

Rank2013

Rank2012

Rank2011

Rank2010

Rank2009

Rank2008

Rank2007

Rank2006

Rank2005

Rank2004

Rank2003

Rank2002

Rank2001

0
-10.00

-20.00
Sephora

Lancome

Nivea

Estee

Avon

L’Oréal

Luxury Market Analysis
Rank Analysis

Growth Rate Analysis

120

160
140

100

120
80

100
80

60

60
40

40
20

20

0
0

-20
-40
Burberry

Prada

Bulgari

Tiffany

Armani

Burberry

Prada

Bulgari

Tiffany

Armani

Polo

Swatch

Dior

Cartier

Rolex

Polo

Swatch

Dior

Cartier

Rolex

Gucci

Hermès

Chanel

Louis Vuitton

Gucci

Hermès

Chanel

Louis Vuitton

100

80

60

40
80
70
60
50
40
30
20
10
0
-10
-20

20

0

Puma
Adidas
Nike

Rank2004
GrowthRate20…
GrowthRate20…
GrowthRate20…
GrowthRate20…
GrowthRate20…
GrowthRate20…
GrowthRate20…
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GrowthRate20…
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GrowthRate20…
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GrowthRate20…
GrowthRate20…
GrowthRate20…
GrowthRate20…
GrowthRate20…
GrowthRate20…
GrowthRate20…

Sportswear Market Analysis
Rank Analysis

120

Rate of Growth

Puma
Adidas
Nike

Brand Equity from 2001-2021
Equity per Brand from 2001-2021

Adidas
Armani

45000.00

Avon
40000.00

Benetton
Boss

35000.00

Bulgari

Equity

30000.00

Burberry
Cartier

25000.00

Chanel

20000.00

Dior

15000.00

Estee
Gap

10000.00

Gucci
5000.00

H&M

0.00
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Year

Brands vs. Growth Rates
Brand Growth Rates from 2001-2021
200.00

Benetton
Boss
Bulgari

100.00

Growth Rate

Armani
Avon

150.00

Burberry
Cartier

50.00

Chanel
Dior

0.00
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Estee
Gap

-50.00

Gucci
H&M

-100.00

-150.00

Adidas

Year

Brand Origin Country
Number of Brands per
Country
Brand Origin Country
France
Germany
Italy
Spain
Sweden
Switzerland
U.K.
U.S.A.
Grand Total

No. of Brands

7
4
5
1
1
3
1
8
30

Number of Brands per Country
9
8
7
6
5
4
3
2

Total Brand per Country

1
0
France
Germany
Italy
Spain
Sweden
Switzerland
U.K.
U.S.A.

No. of Brands per Subsector
Subsector

No. of Brands

Apparel

7

Cosmetics

6

Luxury

14

Sportswear

3

Grand Total

30

No. of Brands per Subsectors

10.00%
23.33%

Apparel
Cosmetics
Luxury
Sportswear

46.67%

20.00%

Rank Per Brand from 2001-2021
2500.00
Zara
Tiffany

Swatch
2000.00

Sephora
Rolex

Ralph & Lauren
Puma

1500.00

Prada

Polo
Nivea
1000.00

Nike
Louis Vuitton
Levi's
Lancome

500.00

L’Oréal
Hermès
H&M
Gucci

0.00

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Q&A and Conclusion


Thank you for your attention.



I hope this presentation has provided valuable insights into the
dynamics of the global fashion industry, with a focus on key brand
categories and regions.



Now, I'd be happy to take any questions or discuss any aspects of
the fashion industry, brand equity, and market trends that you'd like
to explore further. Please feel free to ask your questions.

References


Imarc Group. (2023). Luxury fashion market size, share, industry analysis 202328. Size, Share, Industry Analysis 2023-28. (n.d.).
https://www.imarcgroup.com/luxury-fashion-market



Jacometti, V. (2019). Circular economy and waste in the fashion
industry. Laws, 8(4), 27.



Gazzola, P., Pavione, E., Pezzetti, R., & Grechi, D. (2020). Trends in the fashion
industry. The perception of sustainability and circular economy: A
gender/generation quantitative approach. Sustainability, 12(7), 2809.

Appendix - Market Trends
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