Attached.

Price and Channel Strategy
Name:
This assignment is designed to help students analyze and understand how price setting and go to
market (distribution) are interrelated and affects the profitability and growth of the business. It
has been designed to be a short overview on purpose: the concepts of pricing and distribution are
complex and a general understanding is what should be absorbed in one week of study.

Review your plan for setting price and a distribution model (place/distribution). This plan should
address each element listed below. The answer should be no more than 200 words.

Answer
In the face of considerable competition in automotive industry,
companies are taking on effective distribution strategies to achieve
competitive advantage over the years. Distribution strategy involves
planning to make a product available for its target customers via supply
chain. The strategy outlines and plans how the product or service is
availed right from taking inputs from marketing information to what to
Distribution Strategies.
deliver to the target customers. A company may choose to serve its
product through its own channel or opt for distribution channels. The
design of the strategy affects the overall operation of the company.
Ford Motors is a household name in the automobile industry. In today’s
fast paced online environment, marketers are trying to fit in this ever
changing world. Ford understands how the online community is

effective in growing the customer base to reach more audiences, ...