Research and enumerate the advertising or sales promotion campaigns for five (5) health care goods or service offerings.For each offering’s advertising or sales promotion campaign discuss the following.Your Activity responses should be both grammatically and mechanically correct and formatted in the same fashion as the Activity itself.If there is a Part A, your response should identify a Part A, etc.In addition, you must appropriately cite all resources used in your response and document them in a bibliography using APA style.(100 points) (A 4-page response is required.)
1.Give a summary of the specific advertisement or sales promotion, including content, format, and the media/medium utilized to convey the communication.
2.Indicate its target market.
3.Identify its positioning message.
4.Identify key attributes of differentiation.
5.In your opinion, how effective is the current campaign given items 1–4 above?Explain how the campaign could be more effective.
NOTE: For the five (5) goods/services selected, the advertising or sales promotion campaigns evaluated should include diverse real-world categories including television/radio/print/Internet advertisements, billboards, infomercials, direct mail, point-of-purchase promotions, and other legitimate forms of promotion.Feel free to use and cite sources that prove to be helpful in this endeavor.
Explanation & Answer
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Running head: HEALTHCARE MARKETING
The healthcare industry which provides medical services, manufacture medical
equipment and develop pharmaceuticals has turned to be one of the world's largest and fastestgrowing sectors. The expansion of the healthcare industry is as a result of the increased
marketing of health products and services with the aid of advertisements and sale promotions
most importantly to enhance engagement between patients or consumers with the healthcare
facilities available which are beneficial for growing health networks and improving care.
Healthcare marketing has helped in the creation, communication, and delivery of health
information and interventions using customer-centered and science-based strategies to protect,
control and promote the health of diverse populations.
Healthcare advertisements and promotional campaigns
Despite a common purpose, the difference between an advert and a promotion is there for
all to see. The latter's goal is to inform consumers about their product while the former convince
customers that a company's services or products are the best. Below are some of the
advertisements and sale promotion for a number of healthcare products and services (Costanzo &
The HIV/AIDS Prevention and Health promotion campaign
The HIV transmission, however, is exceptionally preventable and the media is a
beneficial way to convey the information to stem the tide of HIV/A...