Refer to the "Discussion Questions" in Chapter 9, page 270. Answer questions 1, 7, and 10. 

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Business Finance

Information Technology Management

Independence University

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1. How would you define business intelligence? Do research on the Web to identify two recent real-world applications of BI that are of interest to you.

7. Identify at least four key performance indicators that could be used to define the current state of operations of a fast food restaurant. Sketch what a dashboard displaying those KPIs might look like.

10. Your non-profit organization wishes to increase the efficiency of its fund drive efforts. How might data mining help to increase the amount of donations with a decrease in volunteer effort?

write a 750-word paper, with a minimum of two references (APA format, double-spaced, 12-point font).

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Running Head: DISCUSSION QUESTIONS

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Discussion Questions
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DISCUSSION QUESTIONS

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Q. 1
Business intelligence which is also known as BI typically refers to applications, practices as well
as technologies for analysis, integration, presentation and also a collection of business data or
information. Thus it is claimed to be a technology-driven procedure of analyzing information as
well as presenting actionable data to assist managers, executives among other shared end users to
create informed decision of the business. However, the main purpose of BI is actually to hold up
better decision making of the business. In some cases, BI is utilized interchangeably with query
tools, along with report, books’ briefing, as well as executive information systems. However,
there are various applications of business intelligence some of which are typically beneficial or
are of interest to me. Here are two of the current real-world applications which are mainly
beneficial; the first example of this application includes the way Maiden-form (manufacturing
company) has maximized business intelligence system. The CIO of the organization stated that
the recently after the BI implementation, they are actually providing aimed data or information at
the right time and place thus improving the process of decision making. Thus through that, the
organization is typically capable of gaining c...


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Excellent resource! Really helped me get the gist of things.

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