Description
Please complete the following assignment.
You are the Business Development Manager for a microchip product manufactured by ABC Components Corporation. Please describe how your business development process and approach will change with each stage of the product life cycle. A five sentence paragraph should be sufficient to discuss your efforts in each of the stages: development, introduction, growth stage, maturity stage, decline stage (five paragraphs).
To get you started, think about the following.....in the development stage, who do you need to learn about, what kinds of information do you need marketing to generate, etc? Elaborate on this and provide more. This is relevant for the development stage. Each stage will be different, meaning, don't just answer these questions for each stage. Think about each stage independently. There will be different approaches and considerations for each stage. Your responses should be based on concepts from the coursework, particularly the current chapter.
Explanation & Answer
Attached.
Running head: PRODUCT LIFECYCLE
Managing the Product Lifecycle
Student’s Name
Institutional Affiliation
1
2
PRODUCT LIFECYCLE
Product development stage
Introduction stage is the stage at which new ideas about the microchip are raised. At this stage, it
is essential to identify the target market. The microchip should be designed to suit the needs of
the target market. Systems should also be put in place to ensure the product reaches a majority of
the target market (Stark,2011). A decision should be made on whether to sell the chip in retail
stores ...
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