The purpose of this project is for students to work in teams to develop a set of brand-focused action plans that are based on sound and straightforward analysis, pertinent data, and reasoning. Click the links below for the case and supplementary materials. Your assignment is: Develop an action plan that will enable Intel to reinvent and reposition its brand around technologies that drive products and services in an increasingly smart, connected, and data-driven world.                      Content Instructions: Provide a clear and straightforward analysis and recommend well-thought-out action plans. Draw heavily on relevant branding concepts included in the case, the textbook, and/or elsewhere; and use relevant data, examples, cases, or any other means to support your recommendations. Ensure the recommended action plans are realistic and indicative of deep thinking; not embarrassing to share with the brand's managers. An idea that sounds wonderful on the surface (without the details of it) might be evaluated as impractical, too ambitious, non-sensemaking in business terms, etc. depending on how effectively you MAKE A BUSINESS CASE for it using adequate and relevant data (quantitative and/or qualitative). Make sure that your suggestions either do not conflict with the facts/strategies of the company/brand or if they do, be sure to point out the conflict and defend why you are suggesting such changes and what net improvement in positioning and bottom-line you anticipate. The written report should be able to stand on its own. It should explain what needs to be done to preserve and grow the brand. Write your report for an audience versant and interested in the brand. It should be attractive, professional, creative, self-assured, and directed towards be the chosen set of recommendations.

Activity 4 A Part 1 Describe a complex project that could be completed using a Hybrid Model.  Describe the hybrid model? Why do you feel that this model is better for this type of project? What would be the impact of completing the project using a different approach?  Part 2 Case Study Link Use the following link to access the assigned cases: https://hbsp.harvard.edu/import/935276 If you encounter any issues, please contact plasterbusiness@ucumberlands.edu Case Study Overview:  In February 2017 the Team Project Manager and Flow Project Coordinator for Dell Technologies-Limerick (Ireland), is preparing for a review with Dell's Systems and Processes Improvement board, early in a transition from the use of one agile software development method (Scrum) to another (Flow, which applies lean manufacturing techniques to software engineering). The new manager has been on board for less than six months. With ten years' prior software development experience in Brazil, he moved to Ireland when hired by Dell. Dell is midway through its attempts to transform from a manufacturing-heavy strategy to an IT-supported service-heavy strategy; its recent acquisition of EMC is an important step in that direction, and executives expect Flow will help globally-distributed software developers produce higher quality code, faster, in follow-the-sun mode. The Flow coordinator/champion recognizes Flow is a complex innovation; it will take time and focus for busy software developers (who only recently mastered Scrum techniques) to master new Flow techniques. The champion is also concerned that needed digital Kanban functionality (essential for supporting globally distributed teams using Flow) has not yet been approved or provided by the Dell IT organization in Texas; this and other obstacles are impeding the developers' transition to Flow. Keen to demonstrate his commitment to help Dell achieve these aims, he worries that some executives expect performance improvements sooner than teams can realistically deliver. He seeks to persuade executives to be both patient and helpful. As he plans his 20-minute presentation for the next day's meeting, he is told to keep his remarks to executives simple: highlight no more than three messages. Questions: What should Ferreira do next to accelerate Flow Adoption?  What three points should Ferreira make at the 7 Feb 2017 SPI Board Review? Review the seven lean manufacturing principles and demonstrate how Ferreira used them when implementing Flow.  Part 3 Case Study Overview: In conventional business and government megaprojects--such as hydroelectric dams, chemical-processing plants, or big-bang enterprise-resource-planning systems--the standard approach is to build something monolithic and customized. Such projects must be 100% complete before they can deliver benefits: Even when it's 95% complete, a nuclear reactor is of no use. On the basis of 30 years of research and consulting on megaprojects, the author has found two factors that play a critical role in determining success or failure: replicable modularity in design and speed in iteration. The article examines those factors by looking at well-known megaprojects, both successful ones, and cautionary tales. Case Study Link Use the following link to access the assigned cases: https://hbsp.harvard.edu/import/935276 If you encounter any issues, please contact plasterbusiness@ucumberlands.edu Using the megaproject case study  answer the following: Build and describe a complex model that can be used to manage the mega-project described in the case study linked above.  Your model should include the following: Overview of the process Pictorial design of the process Description of each phase Explanation as to why this process will work when managing megaprojects.