Business Project Details Group Presentation and Speech Preparation Outline (65 points possible) Business Project Team Presentation (45 points possible) Speech Preparation Outline (20 points possible) • You will be assigned to teams and will work in a small group to create a mock business organization from its infancy, with the goal of creating a persuasive team presentation that will market your organization’s product (not service) to a group of investors. • I am not expecting you to develop an actual product, just a product idea. Your group needs to invent a product that they can sell to college students (any college students). • Basically, assume you’re presenting to a group of investors (aka; audience) to try to get them to give you money to start your organization. Your organization has to have a product that you plan to sell to college students (aka; target market). • Teams should pretend that they are making a presentation to a group of investors with the goal of getting them to give your organization money to launch your product (something like a presentation you’d see on the television show “Shark Tank” http://abc.go.com/shows/shark-tank). • Please understand that your audience for the presentation are different from your target market/ customers for your product. Your audience are investors, your target market is college students. • Your teammates are your business partners and officers of the mock business organization. • Working as a team, you will come up with a new product (not a service) targeted toward college students. • Once the group gets all the prep work done (i.e.; decide what they're going to be doing, do the research, how to split up the work, etc.), you will then have to decide who is going to take care of which part of the presentation. • Using the narrative voice-over feature in MS PowerPoint, each team will make a persuasive business presentation (8- 10 minutes, 45 points possible). • Each student has to participate in the presentation to be able to get credit for it. • Each speaker needs to introduce himself/ herself before he/ she starts presenting (remember, I don’t recognize your voice and can’t give you credit if I don’t know who you are). • Your presentation will need to include various components, including an organization name, product, product description, the research proving that there is a market for this product, product price, research evidence on how you arrived at that price, organizational values, mission statement, and a general marketing plan. These have been broken down into weekly group assignments. This is done to make things easier for the teams to get material ready for the presentation, so you’re not scrambling in the end. This also ensures that team members participate throughout the process. • Your presentation will also need to include visual aids. • Your presentation will need to provide evidence of your research (i.e., you will have to explain specifically what kind of research you did) and you will need to include a Works Cited slide in MLA format (minimum 5 sources). • Your presentation will be graded based on: creativity, adherence to directions and requirements, professionalism, and persuasive content. • Your team will also be submitting a detailed Speech Preparation Outline for your entire group presentation in the standard outline format, which includes an analysis of the audience (20 points possible). This needs to be neatly typed and free of spelling/ grammatical errors (one outline per team). • Your preparation outline needs to list all the sources from your research in a Works Cited section and give in-text citations (parenthetical credit) where required, in MLA format (at least 5 sources). In-text citations and the Works Cited section go together. You CANNOT have one without the other (see the More About Research Sources section). Your research should include a variety of sources. Wikipedia is NOT considered a credible source in this class. • In your text: Chapters 9- 12 contain great information to help you in developing and delivering your presentation. Persuasive Presentation Grading Standards Business Project: Group Presentation (45 points possible) -Did the introduction grab the attention of the audience? Did each speaker introduce himself/ herself before he/she started presenting? Did the team state purpose/ thesis/ provide preview? Was credibility established? 5 points possible -Did the speakers introduce their organization? Did the speakers clearly define their product for the ‘investors’ and give specifications? 5 points possible -Did the speakers prove that there is a need for this product among college students? (i.e.; did the team clearly establish that there is a market for their product?) Did the speakers explain to the ‘investors’ how their product satisfies the need that they just proved? (i.e.; did the team provide information about how their product will satisfy a niche in the market?) 7 points possible -Did the speakers tell the ‘investors’ what their product is going to be priced at? Did the speakers tell the ‘investors’ how they arrived at their price point? Explain how they came up with their pricing strategy? 5 points possible -Did the speakers talk about their marketing strategy? Did they tell the ‘investors’ how they are planning to market their product? (The marketing strategy must include information how your organization will create a demand for the product). Did the speakers try to persuade the ‘investors’ to invest in their product? 5 points possible -Did the speakers seem knowledgeable about their product? Did the speakers show evidence of practice/preparation? Was there an apparent structure to the presentation? Did the team stay within the allotted time (8 – 10 minutes) for the presentation? 4 points possible -Did the presentation provide evidence of research? 4 points possible Delivery: 10 points possible -Did the team use different presentation aids in their presentation (pictures, graphs, etc.)? Were they interesting and enhance the presentation? Were the slides easy to read? - Was the delivery enthusiastic, were the transitions smooth, paralanguage? More About Research Sources: When you use research sources, you have to give credit to your sources in two places: 1) within your paper itself (this is known as an in-text citation or as giving parenthetical credit), and 2) in a Works Cited section (this is where you take each of these sources from your in-text citations and give more detail about them in your bibliography or works cited section). In-text citations and the Works Cited section go together. You CANNOT have one without the other. There are various standardized formats available to do this. We will use the MLA format. Giving Parenthetical Credit (or in-text citations): You are required to give parenthetical credit within your research papers. This is when you give credit in parenthesis within your paper, to the sources from which you’re stating facts or from which, you’re drawing ideas or conclusions. Examples of in-text citations: For book sources, you’ll include the author’s last name and page number. For example; (Jackson 81) For web sources where they name an author, you’ll just include the author’s last name. For example; (Jackson) For web sources where they do not indicate an author, you’ll state the name of the website and not state the entire URL. For example; (CNN.com) For other sources where no author is indicated, you’ll state the title in quotes. For example; (“About the MLA”) You can find more details on in-text citations (or giving parenthetical credit) at https://owl.english.purdue.edu/owl/resource/747/02/ Works Cited Section: The Works Cited section is a detailed list of all the sources that you gave parenthetical credit for in the body of your paper. You CANNOT list a source here that you didn’t give parenthetical credit to within your paper. Your Works Cited section is just a formatted list that gives the details of each source that you’ve cited within your paper. Here are some useful links that will be helpful in formatting your Works Cited section in MLA format. When using a website to format your sources, it is your responsibility to check the resulting citation against MLA formatting guideline to makes sure they conform. http://www.mla.org/style http://www.mla.org/style_faq EasyBib: Free Bibliography Generator - MLA, APA, Chicago citation styles Note: EasyBib will fill in part of the information for you. You must fill in additional information and check the resulting citation against the MLA formatting guidelines http://content.easybib.com/citation-guides/mlaformat/#.U4yTmCIo7IU CUT AND PASTE PREPARATION OUTLINE Title: Specific Purpose: Thesis Statement (Clearly preview main points): Audience Analysis: (NOTE: YOU CAN USE ANY 4 VARIABLES, NOT JUST THE ONES PROVIDED BELOW) Age: Gender: Audience Interest: Audience Prior Knowledge: . I. INTRODUCTION (NOTE THE VARIABLES BELOW CAN BE ARRANGED IN ANY ORDER) A. Good afternoon, my name is________, and today I am going to be talking to you about ______________________________________________________. B. (Attention getter) C. (Credibility statement) D. (Thesis statement): II. BODY A. 1. 2. 3. 4. B. 1. 2. 3. 4. C. 1. 2. 3. 4. III. CONCLUSION A. (Summary) B. (Closing Statement) Bibliography (Minimum 5 sources + cites throughout outline) Preparation Outline Checklist Here’s a checklist for your preparation outline: Title Section ✓ Do I have a title for my speech? Is it labeled? ✓ Do I have a specific purpose for my speech? Is it labeled? ✓ Do I have a thesis statement for my speech? Is it labeled? ✓ Does my thesis statement list out my main points? Audience Analysis ✓ Do I have 4 audience variables? Are they labeled? ✓ Have I described my audience in terms of each of the 4 variables that I have chosen? ✓ Have I explained why each of these variables are potential obstacles for the speech? ✓ Have I explained what I am going to do in my speech to overcome these obstacles? Introduction ✓ Is my introduction represented by Roman numeral “I”? ✓ Do I introduce myself and my topic somewhere in my introduction? ✓ Do I have an attention-getter? Is it labeled? ✓ Do I have a credibility statement? Is it labeled? ✓ Do I have a thesis statement? Is it labeled? ✓ Is my thesis statement the last sentence in my introduction? Body ✓ Is my body represented by Roman numeral “II”? ✓ Do I have at least 2 main points? ✓ Are my main points represented by capital letters (A,B,C, etc.) ✓ Are my main points and supporting points complete sentences? ✓ Does all of the information in the body of my speech represent a word-for-word replica of my verbal presentation? Conclusion ✓ Is my conclusion represented by Roman numeral “III”? ✓ Do I have a summary statement? Is it labeled? ✓ Does my summary statement review (list) my main points? ✓ Do I have a closing statement? Bibliography ✓ At least 5 sources ✓ At least 5 citations within the outline Sample Persuasive Speech Preparation Outline Title: Grid Computing Specific Purpose: To persuade the audience to donate computer resources to grid computing projects such as BOINC (Berkeley Open Infrastructure Network Computing). Thesis Statement: “Today, I'll explain the need for computers in scientific research, one of the modern solutions to the challenges of computer-based research, and how exactly you can get involved.” Audience Analysis: Age: The audience consists of college students in a public speaking class. The age range for the class is 18-40, although the majority of the class is younger students. The younger audience members will probably grasp the technical concepts of the presentation more easily, but others may not. I believe that a basic explanation of the technical concepts will be effective. Audience Prior Knowledge of Topic: It is unlikely that many audience members will be familiar with the concept of grid computing. Therefore, it will be necessary to spend a brief amount of time explaining the concept, and the history of its success, in order for the audience to fully understand the benefit of the idea. Audience Interest: As the topic of the presentation is most likely unknown to the audience, it should be relatively easy to catch their attention initially. Some elements of the speech are technical, so it will be important not to dwell on those points too long, for risk of losing interest. It will be more effective to key on the benefits of the research projects which utilize this resource to maintain interest. Setting: The presentation will be given in a classroom setting, with about 25 people in attendance. There will be several other speakers on this occasion, so time is limited to five to six minutes for the presentation. The presentation will include the use of a short PowerPoint presentation to demonstrate technical concepts and visualize key bullet points. I. Introduction A. (Attention getter; relates personal computers as an everyday appliance to a scientific tool – Slide 1) In the past decade, the personal computer has become an integral appliance in the lives of most Americans, as essential as the refrigerator or the microwave oven. The PC is a vital component in our entertainment, communication, business, and scientific progress. B. (Credibility statement) My name is ***. For several years, I have donated computer resources to science research programs through a process called grid computing. C. (Thesis Statement) Today, I'll explain the need for computers in scientific research, one of the modern solutions to the challenges of computer-based research, and how exactly you can get involved. II. Body A. Throughout history, mankind has used science to search for answers about his existence, and each answer that has been found has inevitably led to new, more complex questions. Today, researchers all over the world are employing computers to conduct research about issues like climatology, physics, disease prevention and cures, and even to search for E.T. Each of these topics is complex, and finding answers requires enormous amounts of computing power. Historically, projects of this type have been assisted by supercomputers, which are thousands of times more powerful than the average personal computer. The challenge is that supercomputers are very expensive, and relatively rare. Most researchers cannot afford their own supercomputers, so they have to buy time on existing supercomputers and compete with hundreds of other groups for this limited resource. As a result, many important research programs become considerably delayed, sometimes by years. B. In 1999, researchers at the Space Sciences Laboratory of the University of California, Berkeley found themselves in just such a dilemma. These researchers wanted to analyze recordings of radio signals from deep space to search for evidence of aliens, but needed vast amount of computing power. Their innovative response was the use of grid computing via the internet (trigger animation). Grid computing works having a main server send small portions of data to personal computers, which then process the data, and send the results back to the server. The server then sends a new batch of data back to the personal computer, and the process begins all over. The entire process only runs when the user's computer isn't actively working, so it doesn’t interfere with the user's normal tasks. This project was called SETI@Home, and quickly became very popular, with over half a million users around the world. C. Researchers at Berkeley quickly realized that the concept of grid computing could be extended to other projects beyond SETI. In early 2003, they launched a program called BOINC (Berkeley Open Infrastructure Network Computing) that would support not only the SETI project, but other programs, allowing users to donate their computers' power to multiple research projects. BOINC is a single piece of software which is downloaded onto the user's computer. The user can choose which project interests them, and the BOINC software will automatically download data from those projects and process the data in the background. The user doesn’t need to do anything else, and they can turn the software off and on as necessary. Access to BOINC is free and unrestricted, so donating computer time doesn’t cost the user anything. D. • The following projects are currently being researched with BOINC: ClimatePrediction.net (advanced global weather forecasting, which benefits food production, water resources, ecosystems, energy demands and a host of other global economic concerns) • Einstein@home (detection of deep space gravitation waves from black holes, which could lead to the development of alternative deep space observation methods) • LHC@home (conducts calculations for the construction for CERN LHC particle accelerator) • Predictor@home (researches protein-related disease prevention) • Rosetta@home (advanced protein research) • SETI@home (searches for radio evidence of extraterrestrial life) • FightAIDS@home (HIV/AIDS medicine research) E. Grid computing has the power to change our lives in a very positive way. It starts by raising public awareness of research projects, and gives everyday people the opportunity to get involved in these programs. Hundreds of thousands of computers working together have the potential to make scientific breakthroughs like decoding important protein sequences, finding a new AIDS drug, or even answering an intergalactic phone call, and they have the potential to do these things now, instead of the years or decades it may take otherwise. III. Conclusion A. (Summary, rephrase thesis statement) I’ve spent a few minutes exploring the need for computers in scientific research, a solution to the problem, and the benefits of grid computing. B. (Call To Action) I urge you to get involved in the BOINC program by donating computer resources. To get started, go to http://boinc.berkeley.edu/, or just search for BOINC using a search engine like Google. From there, you’ll just need to download and install the BOINC software, and then choose which of the available projects you want to assist. C. (closing statement) There are many challenges in the world today, and despite all that we have learned as mankind, there is still an unimaginable amount of information for us to discover. We won’t find all of the answers overnight, but with help from people like you and me, we might find some of them just a little sooner. Bibliography (Minimum 5 sources + cites throughout outline) 1 Tell Me about Your Organization Assignment 1. What is the name of your mock business organization? Who are the officers of your mock business organization? Specify Our organization will be named Student Eats, after our primary product. The officers of the company will include: – Chief Executive Officer and President – Chief Finance Officer and Vice President – Chief Marketing Officer – Supply Chain Manager 2. State your mock organization’s mission statement. The mission statement of our organization states that “Student Eats is a campus-focused organization to ensure that students are getting the needed and affordable sustenance while achieving academic excellence.” 3. State your mock organization’s organizational values. The value statement of our organization states that “We strive to create affordable, delicious, homely, nutritious, quick meals to students in need.” According to **, organization values help to guide the actions of an organization as well as how it views various issues. With most students struggling to afford decent meals, the values adopted by Student Eats will guide the organization into developing low cost, delicious, and nutritious meals which will be easy for students to prepare. 2 4. What is your product? Provide a clear description of your mock organization’s product including what it will look like and what it can do? Be specific and give details. Our organization, Student Eats will offer weekly food deliveries to college students which will be used to make quick meals. The delivery services also come with several snacks depending on the package the student chooses based on the pricing. The packages will each contain ingredients sufficient to prepare 15-21 meals depending on the package the student orders. Every college student will be required to place an order for delivery by Wednesday with the package arriving on Monday. 5. What makes you think that college students will buy your product? What kind of research was done to determine that there is a need this product? Establish that there is a market for your product via research and explain how your product satisfies this need that you just described. In an article published by the Huffing Post in 2012, it stated that college a single college student spent an average of $765 per (Huffing Post). With approximately 20 million college students in 2018 according to Statista, this proves that food delivery services are a multi-dollar industry that is yet to be fully exploited. Other than this, college students spend a significant amount of their time studying, which makes it hard for them to dedicate a significant amount of time preparing foods. Despite this, students require healthy and delicate meals which are not commonly offered in most fast food outlets. What students need is a healthy and delicious meal that will be easy to prepare at a go. The few competitors offering such services have recorded significant success especially Blue Apron which has become a household name. This means that college students are willing to buy Student Eats. 3 6. How much will your product cost? The pricing of the product will largely depend on the package the student chooses with two packages on offer. Students will have the option to choose between four different meal plans ranging from $45-$65.75. 7. Explain how your product cost was determined by your mock organization? What kind of research was done to arrive at a price point? To determine the pricing of the product, the pricing strategy of competing organizations was evaluated. Our organization choose to adopt a lower pricing strategy compared to our largest competitor Blue Apron. While Blue Apron offers a price range for two recipes a week serving two people for about $52, including shipping, our company will offer more value at $45 (Datta). This will make our products competitive in the market. 8. How is your organization planning to market this product? Explain why your mock organization choose these venues for marketing to your target audience? Our organization will market the product using different social media platforms specifically Facebook, Twitter, and Instagram (Olenski). Other than this, flyers, targeted mass messages, and distribution of samples will also be used. This decision was arrived after determining that students spend a significant amount of their time on different social media platforms. Flyers, messaging, and distribution of samples were determined to be effective on students who may not come across the adverts on social media. 9. Explain why your customers would be better off buying your organization’s product as opposed to something else similar that may be available on the market. What advantages does your product offer as opposed to another similar product? 4 Unlike the other similar products in the market, Student Eats is relatively cheaper. Compared to Blue Apron, Students Eats also comes with more variety of ingredients which offer college students the chance to prepare more meals. Other than this, Student Eats comes with an option of snacks which doesn’t come with other products in the market. 5 Works Cited Datta, K. A College Student’s Rating of Blue Apron’s Subscription Service. Spoon University. Retrieved 11.03.2018 from https://spoonuniversity.com/lifestyle/blue-apronssubscription-service-college-students-rating Huffing Post. How College Students Save And Spend Money (INFOGRAPHIC). Huffing post. Retrieved 11.03.2012 from https://www.huffingtonpost.com/2012/11/08/how-collegestudents-save-money_n_2076915.html Olenski. 10 Tips for Marketing Your Startup to College Students. Forbes. Retrieved 11.03.2018 from https://www.forbes.com/sites/steveolenski/2015/08/10/10-tips-for-marketing-yourstartup-to-college-students/#2810824f28d0 Statista. U.S. college enrollment statistics for public and private colleges from 1965 to 2014 and projections up to 2026 (in millions). Statista. Retrieved 11.03.2018 from https://www.statista.com/statistics/183995/us-college-enrollment-and-projections-inpublic-and-private-institutions/
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